Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

Social Media 370

Social Media Sponsorships Retail Venues 370

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventtia

SEPTEMBER 27, 2023

As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships.

Retail 118

Retail Food and Beverage 2021 Management 118

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Attendease

AUGUST 22, 2024

Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. To strengthen your nonprofit’s brand identity, it’s important to weave your unique logo, mission statement, messaging, and other branded elements into everything you do, including your events.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Curate an Exclusive Event.

Social Media 370

Social Media Retail Automotive 2021 370

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154

Marketing Conference Apparel Consulting 154

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Eventmobi

MAY 18, 2020

We asked event professionals from all over the map how they have modified their businesses to accommodate the new considerations brought on by the pandemic. My goal has been to take a deep inhale, pay attention to what has been happening, and to see what the proper pivot needs to be in the event world.

Entertainment 395

Entertainment Hotels Venues Retail 395

Event Marketer

JUNE 29, 2022

So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. The event kicked off with an on-site drone show at dusk, a first for any U.S. In a first for a U.S.

Retail 108

Retail Hospitality Hotels Tourism 108

Picatic by Eventbrite

SEPTEMBER 20, 2022

Real-life bakery owners face fierce competition from other retailers, and research shows that competition is set to get even stiffer. So business owners are looking for fresh bakery marketing ideas to attract […]. Cake rivalries aren’t just for reality TV.

Retail 195

Retail 2022 Marketing Events 195

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 138

2022 Event Marketing Marketing Retail 138

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. More B-to-B Insights: Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events.

Marketing 131

Marketing B2B Retail Trade Shows 131

Quickmobile

JANUARY 9, 2018

2013 marked the year that event planners gained access to a new instrument in their technology stack. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events. And so beacons made its way into the events industry.

Retail 176

Retail 2013 Event Apps 2016 176

Eventinterface

JANUARY 22, 2017

Andy Perez, a Los Angeles based marketing and public relations consultant who has created more than 1,000 events in his career joins EPN and Event TALK. Andy will be discussing the importance of public relations in preparing for an event. What is one of the most successful PR activities you have planned for an event?

Insurance 189

Insurance Consulting Retail Tourism 189

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. What are pop-up events? By definition, most events are temporary.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. The brands featured in the ranking are the organizations powering the evolution and progress of virtually every industry from retail to software. These are the heroes to watch. And happy hours with your peers.

Marketing 112

Marketing Retail 2020 Tech 112

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. ENGAGEMENT PRE-, DURING, AND POST-EVENT.

Insurance 207

Insurance B2C Social Media B2B 207

Eventinterface

NOVEMBER 1, 2017

Events are an excellent way to achieve your business objectives. When you have a new project or initiative to market, creating an event to unveil it and announce it to an audience is an effective way of making sure that the right people have the relevant information. NAVIGATING THE EVENT. GETTING ATTENDEES.

Retail 165

Retail Events Venues Marketing 165

Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

Event Marketing 104

Event Marketing Marketing Fashion Retail 104

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. However, not every organization has in-house digital marketing expertise, and even when they do, digital marketers don’t always focus exclusively on PPC. Why use PPC in the event marketing mix?

Advertising 185

Advertising Social Media Retail Marketing 185

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 88

Retail Trade Shows 2023 Sustainability 88

Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

2025 105

2025 Retail Trade Shows Sports 105

Event Marketer

OCTOBER 4, 2021

The mobile-first event offered plenty of opportunities for social sharing. Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj.

Retail 129

Retail Marketing Technology Events 129

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.

Tech 195

Tech Retail Education Events 195

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?

Advertising 174

Advertising Retail Social Media Marketing 174

IMG

JANUARY 3, 2024

As event planners, we collaborate with local restaurants and chefs to ensure an authentic gastronomic experience for attendees. In the spirit of inclusivity, Lunar New Year events in Los Angeles also feature cultural exhibitions, art displays, and interactive workshops.

Retail 195

Retail Events Event Ideas Marketing 195

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. The association rolled out its first virtual event on July 13. The association rolled out its first virtual event on July 13.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Eventtia

FEBRUARY 16, 2024

It might involve immersive pop-up stores that offer a tactile exploration of a brand’s products, exclusive dinner events with VIP guests, innovative in-store experiences that personalize the consumer experience, and so much more. Discover how Eventtia helps world-leading brands digitize and scale their events Learn more 1.

Retail 62

Retail Social Media Marketing Management 62

Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

Retail 115

Retail Social Media 2024 Marketing 115

Velvet Chainsaw

MARCH 2, 2018

Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]

2024 122

2024 Retail 2021 Marketing 122

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Kerry Lamont, manager-shows and events at Bombardier told EM.

2024 101

2024 Marketing Trade Shows Sponsorships 101