Event Marketer

OCTOBER 31, 2024

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312

Marketing Social Media Travel Transportation 312

PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Maintaining an archive of high-performing content in case a platform changes its algorithm or disappears entirely allows for repurposing assets and keeping an event brand visible.

Social Media 101

Social Media B2B Advertising Events 101

Event Marketer

AUGUST 30, 2022

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Here, we explore five ways to do it.

Social Media 299

Social Media Ecommerce Trade Shows Consulting 299

Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 197

Trade Shows Social Media Retail Marketing 197

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion 294

Fashion Apparel Social Media Marketing 294

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

Fashion 271

Fashion Banking Social Media Marketing 271

Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.”

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Action-oriented.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Eventmobi

SEPTEMBER 18, 2024

Events have a lot to offer your organization. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin!

Event Marketing 321

Event Marketing Marketing Social Media Events 321

Picatic by Eventbrite

OCTOBER 13, 2021

Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand. Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages.

Marketing 368

Marketing Social Media Event Marketing Events 368

Eventmobi

MARCH 19, 2025

Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.

Social Media 195

Social Media Events Speakers Marketing 195

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Social Media Advertising B2B 264

Prestige Events Magazine

OCTOBER 29, 2024

Envoku a groundbreaking new product pioneered by Live Group is designed to refocus the events industry on audience engagement and inclusion. Our aim is to inspire other event organisers and communication professionals to prioritise diverse audience needs and help businesses build genuine connections,” continues Toby.

2025 264

2025 Social Media Sustainability Management 264

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 356

Event Marketing Marketing Social Media 2021 356

Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

Apparel 264

Apparel Social Media Sports Events 264

Event Marketer

MARCH 31, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. After a lengthy search for a new Sundance Film Festival location, organizers last week announced that starting in 2027, the event will take place in Boulder, CO.

2027 247

2027 Retail Social Media Marketing 247

Picatic by Eventbrite

JANUARY 26, 2021

You’ve put a lot of time, resources, and money into planning your event — now you have to make sure it’s well attended so that all of that hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

Marketing 370

Marketing Event Planning Events Social Media 370

Attendease

NOVEMBER 1, 2024

Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Social media.

Social Media 195

Social Media Events Entertainment Marketing 195

Smart Meetings

MARCH 19, 2025

A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return. Lets Get This Party Started!

Social Media 204

Social Media Speakers Events Marketing 204

Event Marketer

DECEMBER 5, 2024

“Our brand is all about playful mischief, so we thought this partnership and putting consumers in this escape room would be an amazing way to let them live and breathe our new campaign beyond just snacking,” says Flavia Simoes, senior director-marketing at Cheetos.

Social Media 278

Social Media Marketing Event Marketing Events 278

Event Marketer

DECEMBER 23, 2024

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. We caught up with Mahadevia for more insight on the new strategy, and where events fit in. And we did see a lot of sharing.

Travel 252

Travel Social Media 2025 Fashion 252

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry. Data rules.

B2C 370

B2C Social Media B2B Advertising 370

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 295

Apparel Fashion Social Media Travel 295

Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story?

Automotive 278

Automotive Hotels 2015 2025 278

Attendease

SEPTEMBER 22, 2023

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility.

Social Media 396

Social Media Financial Sponsorships Events 396

Attendease

DECEMBER 3, 2024

Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. The truth is, implementing the right event software saves your team significant time and money in the long run.

Corporate Events 195

Corporate Events Event Management Tech Management 195

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

2024 306

2024 Food and Beverage Social Media Entertainment 306

Attendease

MARCH 5, 2024

That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Healthcare audiences are already used to receiving healthcare information online, making your website a natural place to spread awareness of upcoming events. Ticket information.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 311

Marketing Education Social Media 2022 311

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Planning Pod

JANUARY 27, 2025

Think of nurturing your event leads as cultivating a thriving garden. Read on for the dirt (or rather, nutrient-rich soil) on how to effectively nurture your leads and increase conversion rates for your event business. Our customizable and intuitive platform helps thousands of event businesses set and achieve their goals.

Social Media 131

Social Media Advertising Management Events 131

Event Marketer

JANUARY 30, 2025

7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. 8 in Beverly Hills, CA, and AARP Foundation will donate proceeds raised from the awards event to local organizations to aid with the wildfire recovery efforts. social campaign.

Sustainability 189

Sustainability Events Social Media Financial 189

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62