Event Marketer

JANUARY 10, 2025

19 if the law that bans the social media app in the U.S. The social media platform and its 170 million U.S. TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 (Photo credit: @nyc_ferry/TikTok) TikTok is set to go dark on Jan. is upheld by the Supreme Court.

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Social Media Fashion 2023 Advertising 278

Picatic by Eventbrite

OCTOBER 13, 2021

Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand. Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages.

Marketing 368

Marketing Social Media Event Marketing Events 368

Eventmobi

SEPTEMBER 18, 2024

Events have a lot to offer your organization. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin!

Event Marketing 318

Event Marketing Marketing Social Media Events 318

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Event Marketing Marketing Social Media 2021 356

Picatic by Eventbrite

JANUARY 26, 2021

You’ve put a lot of time, resources, and money into planning your event — now you have to make sure it’s well attended so that all of that hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

Marketing 370

Marketing Event Planning Events Social Media 370

Event Marketer

APRIL 4, 2022

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free.

Marketing 352

Marketing Social Media 2019 Education 352

Attendease

MARCH 5, 2024

That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Healthcare audiences are already used to receiving healthcare information online, making your website a natural place to spread awareness of upcoming events. Ticket information.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry. Data rules.

B2C 370

B2C Social Media B2B Advertising 370

Attendease

SEPTEMBER 22, 2023

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility.

Social Media 396

Social Media Financial Sponsorships Events 396

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

2024 306

2024 Food and Beverage Social Media Entertainment 306

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 311

Marketing Education Social Media 2022 311

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Maintaining an archive of high-performing content in case a platform changes its algorithm or disappears entirely allows for repurposing assets and keeping an event brand visible.

Social Media 96

Social Media B2B Advertising Events 96

Event Marketer

OCTOBER 31, 2024

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312

Marketing Social Media Travel Transportation 312

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 321

Tech Event Marketing Marketing 2026 321

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. Ultimately, we designed an event with first-of-its-kind technology capabilities.

Marketing 331

Marketing Wireless Social Media Venues 331

Attendease

OCTOBER 20, 2023

There are a lot of ways to measure event success. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Publishing an event website is a major stepping stone in putting on a great event.

Social Media 307

Social Media Events Marketing Event Marketing 307

Event Marketer

JUNE 15, 2021

To capitalize on their fans’ passion, several companies—particularly in the beer category—have taken the typical brand ambassador role to the next level by recruiting for newly-invented positions with social media-driven responsibilities and cheeky titles. national parks and produce content for the beer’s social media channels.

Social Media 358

Social Media Healthcare Education Marketing 358

Attendease

DECEMBER 27, 2023

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide. Because of the pandemic, events had to become more virtual.

2024 370

2024 Event Planning Social Media 2023 370

Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. More importantly, event websites are a great way to boost your event registration !

Social Media 370

Social Media Events Speakers Venues 370

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. IT Specialist.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventmobi

JUNE 4, 2024

When planning a conference or other large event for your association, determining how to engage attendees from start to finish is essential for success. At the same time, you want to make sure your event comes across as professional and represents what your organization stands for.

Social Media 301

Social Media Advertising Events 2023 301

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 366

2022 Social Media Advertising Financial 366

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

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Corporate Events Sponsorships Social Media Financial 318

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 202

Trade Shows Social Media Retail Marketing 202

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

Social Media 356

Social Media Advertising Speakers 2020 356

Attendease

AUGUST 20, 2024

Creating an amazing attendee experience is the key to a memorable event. The answer lies in mapping out the complete event attendee journey. An attendee journey map is a visual representation of all the interactions and experiences your attendees will have before, during, and after your event. Why do you need one?

Social Media 369

Social Media Event Management Travel Management 369

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy?

Social Media 344

Social Media Sports 2019 Entertainment 344

Attendease

AUGUST 22, 2024

Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. To strengthen your nonprofit’s brand identity, it’s important to weave your unique logo, mission statement, messaging, and other branded elements into everything you do, including your events.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Curate an Exclusive Event.

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

OCTOBER 10, 2023

Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

Social Media 312

Social Media Advertising Marketing Events 312

Attendease

JANUARY 3, 2024

Whether you’re hosting a keynote speech or a conference, your association can leverage engaging events to build member loyalty and make connections in your industry. That said, planning an event is one thing, but getting attendees through the door is another. Pain points and challenges. Preferred communication channels.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Attendease

AUGUST 16, 2022

Higher education events bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. To generate excitement and interest, you’ll need to create a dedicated strategy for promoting your events. Optimize your event landing pages. Livestream your event.

Education 369

Education Social Media Events Financial 369