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Event networking experiences often revolve around the bar. It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners.
Picture this: You’ve just landed your dream role in event planning, and your first major project is right around the corner. The excitement is real, but so is the pressure to deliver a great event. This is where an event planning workback schedule can help! Today’s events are more complex than ever. The best part?
Each car was themed around a different Taylor era, complete with signage and clings, décor, activations, and music pumping from the speakers. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies appeared first on EventMarketer. Little Words Project was on-hand for bracelet-making.
Speakers can easily make or break an event. Conversely, if you have a speaker who has a compelling topic and knows how to deliver it with clear takeaways, you’ll have a happy crowd who will leave positive reviews for your event, and tell others. How (and where) can you find the perfect eventspeaker?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.
When you earn CEUs for mastering risk management and mitigation for events, they don’t teach this. And you also know—because of what you do—that, in their wake, untold numbers of long-planned events were cancelled. More than 40 speakers and industry leaders were also expected to attend. Back-to-back hurricanes? Are you serious?
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing?
The event featured a series of thought-provoking and inspiring panel discussions focusing on vital topics affecting the progression of women in the workplace, including culture, leadership, and work/life balance. Discussions included understanding that success in business doesnt hinge solely on following a conventional path.
Events have a lot to offer your organization. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Let’s begin!
A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return. Lets Get This Party Started!
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Action-oriented.
The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. To submit your speaker idea visit here.
Award winning central London venue 30 Euston Square has joined Unique Venues of London (UVL), the marketing association of over 80 unusual event venues from around the capital. CJ Alves, Head of Sales, Events & Marketing at 30 Euston Square, comments: “We’re really pleased to be joining Unique Venues of London.
IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences.
Take Your EventMarketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.
Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
Eventmarketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. With each question, winners earned a raffle ticket to enter to win a JBL Bluetooth speaker, neck massager or wine tote.
Catherines career spans more than a decade, from digital marketing roles working with brands such as Spotify and ASOS, to high-profile communications work with two UK Prime Ministers and senior corporate leaders. At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications.
Breaking down the psychology of event engagement. Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
As an event professional, it can be all too easy to get lost in the details. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. Event management technology is your BFF in the process.
As an event professional, it can be all too easy to get lost in the details. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. Event management technology is your BFF in the process.
Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Let’s dive in! A call to action.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Comedian and TV star Katherine Ryan will share her inspiring story, talking about how she reached the top of the entertainment industry and the challenges she faced along the way as she addresses WTM London (5th-7th November) on day three of the world’s most influential travel and tourism event.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. billion renovation that wont be complete until late 2028.
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. The truth is, implementing the right event software saves your team significant time and money in the long run.
As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. Partner: George P.
Throughout the event, the overarching theme of Positive Evolution resonated deeply with all participants. What made this event even more special was the opportunity to showcase some of the exciting changes weve made at Burleigh Court.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more.
Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Kerry Lamont, manager-shows and events at Bombardier told EM.
Event websites are more than just a digital flier or an online invitation. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.
When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. However, when it comes to event registration, one size does not fit all. However, when it comes to event registration, one size does not fit all.
With auditoriums increasingly becoming the venue of choice for business conferences, debates, and high-profile presentations, the Auditorium at 30 Euston Square stands out for its versatility and ability to meet the demands of todays event planners. or call 020 8453 4610.
While the holiday season still feels far away, savvy event planners know that early Fall is the best time to kick-start their holiday party planning. As you start building out your holiday event to-do list, you’re probably searching for tips and tools to make the process a little easier to manage this time around. Let’s explore how!
As one of the shows oldest exhibitors, the brand has attended every CES since the first event in 1967. In addition to Mackie, a New Orleans native, who is passionate about the environmental impacts of climate change, other guest speakers included J.B.
So you are planning an event and you need to build a website. Before you dive in, you need to plan for a website that will not only communicate about your event, but that will also captivate the attention of the users so they actually sign up for your event (why would you want a website that doesn’t convert, right?).
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