Events Marketing Sponsorships 
Event Marketer
NOVEMBER 7, 2024
Coca-Cola Southwest Beverages partnered with the corporate sponsorship team to create a race-themed environment that engaged fans from around the world with the iconic brand. Talks Miami Grand Prix, Hydration Inspiration The post Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy appeared first on Event Marketer.
Event Marketer
DECEMBER 23, 2024
ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.
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Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,
Event Marketer
MARCH 7, 2025
Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.
Event Marketer
DECEMBER 17, 2024
According to Julie Smolyansky, president and ceo at Lifeway Foods, the brand has doubled its business over the last five years, and continues to invest in events to help maintain that trajectory. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.
Event Marketer
JANUARY 13, 2025
These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact.
Velvet Chainsaw
JUNE 15, 2022
For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.
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