Event Marketer

JANUARY 16, 2025

An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom.

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2025 Retail Trade Shows Sports 279

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Air Canada is a real connector of sport, culture and people. Listen here: Have an idea for an episode of Event Peeps?

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Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

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2025 Airlines Food and Beverage Sports 278

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. Oh, and it was a hybrid tailgate.

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Sports Sponsorships Wireless 2023 299

Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Sports Tech Sponsorships 2022 306

Event Marketer

APRIL 10, 2023

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

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Sports Sponsorships 2023 Social Media 246

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

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Corporate Events Sports 2014 Events 195

Event Marketer

DECEMBER 2, 2024

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.

Sponsorships 278

Sponsorships Sports Events Entertainment 278

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It

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Sports Sponsorships Retail 2023 328

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand will host additional events in New Orleans for Super Bowl LIX that will be announced soon. Exclusive team memorabilia will be available for purchase in select cities.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. A More Machine Amex-branded vending machine was also on-site, dishing out prizes to fans who answered sports-themed trivia questions correctly.

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2025 Apparel Sports Sponsorships 265

Event Marketer

MAY 10, 2021

Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9.

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Retail Marketing Sports 2021 354

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall’s here,’” says Ariel Parker, evp-marketing at CBS.

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Sports Marketing Technology Event Marketing 279

Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.

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Sports 2014 Event Marketing Venues 289

Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. It’s interesting because the U.S.

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Sponsorships 2023 Sports 2024 309

Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

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Apparel Social Media Sports Events 264

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

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Sponsorships Sports 2023 2021 246

Prestige Events Magazine

NOVEMBER 12, 2024

By uniting The Bulb’s award-winning ESG model with Trivandi’s proven strategy, design and delivery expertise, we will raise the bar for sustainability standards across the events, venues, destinations and organisations we serve. My team and I are delighted to be part of the Trivandi family and can’t wait to see what the next chapter brings.”

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Sustainability Sports Venues 2014 130

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. Are you not entertained?

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb.

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Apparel Sports Food and Beverage Fashion 274

Event Marketer

MAY 2, 2024

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Eliminate random acts of marketing,” Griffin said. It’s not a one-size-fits-all,” said Conk.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. During the events SuperPipe competition, the AI tool was used to analyze video footage, and then provided its own score for each athlete. Well played. During X Games Aspen 2025 (Jan.

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2025 2023 Sports Marketing 277

Event Marketer

JUNE 13, 2024

“This was more than just an event; this was a movement.” Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. I’ve never seen anything like it,” says Patrick O’Keefe, vp-integrated marketing communications at e.l.f. leveled-up the event: it delivered the Indy 500’s very first drone show. Cosmetics e.l.f.

Sponsorships 336

Sponsorships Sports Education Marketing 336

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

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Marketing Sports Hospitality Tourism 246

Event Marketer

MARCH 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Pretzelria Delivery Services, Glam-ergency boxes and secret hideaways. Pacifico was integrated into the events full range of touchpoints, from on-site activations to branding to digital content.

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Sports Banking Tourism Transportation 194

Event Marketer

MARCH 7, 2025

In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.

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Sponsorships Tech 2024 Apparel 249

Prestige Events Magazine

JANUARY 20, 2025

Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect. For more information, visit www.bubbleevents.co.

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Management Event Management Trade Shows 2022 130

Event Marketer

MARCH 17, 2025

And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like San Diegos ShamROCK. Patricks Day parades, events and activations. Paddys as its tentpole event. Patricks Day events and parades. which accounts for 40 percent of exports. Petersburg, FL.

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2024 Sponsorships Sports Marketing 205

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The brand additionally served as presenting sponsor of the Variety Interview Studio.

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2024 Marketing Entertainment Apparel 325

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

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Retail Speakers 2024 Sports 241

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. Presented by Complex, a pop-up on Oct.

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Apparel 2009 2024 Sponsorships 317

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Kerry Lamont, manager-shows and events at Bombardier told EM.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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2025 Trade Shows Sponsorships Marketing 179

Prestige Events Magazine

OCTOBER 30, 2024

Destination Emirates Old Trafford has relaunched its Players and Media Centre to further strengthen support for conferences and events held at the venue. The centre, which originally opened in 2012, has seen an increase in use by planners looking to take advantage of its event spaces, on-site studio, and broadcasting capabilities.

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2012 Sports Conference Venues 147

Event Marketer

FEBRUARY 14, 2025

Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb.

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Sports Apparel Sponsorships Hospitality 243

Smart Meetings

MARCH 14, 2025

Neil Brownlee Neil Brownlee, PCMA Brownlee, the head of business events at VisitScotland , has been inaugurated as the 2025 chair of PCMA. He has spent over 35 years in the international hospitality and business events industry, having began his career in hotels.

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2025 Hospitality 2006 Hotels 162

Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. DICK’S SPORTING GOODS.

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Retail Sports Apparel Education 334