Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. Oh, and it was a hybrid tailgate.

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Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Event Marketer

APRIL 10, 2023

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

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Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It

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Social Tables

JUNE 17, 2021

As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on event planner marketing comes in.

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GEVME

AUGUST 19, 2021

Following the first wave of virtual events that emerged the past year, event organisers are starting to witness attendance fatigue, with many businesses struggling with monetization. Now for the case of virtual events, what better way to think out of the box, than to actually speak to masters from creative fields?

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Event Marketer

MAY 10, 2021

Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9.

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Retail Marketing Sports 2021 141

Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.

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Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

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Event Marketer

MAY 2, 2024

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Eliminate random acts of marketing,” Griffin said. It’s not a one-size-fits-all,” said Conk.

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GEVME

OCTOBER 1, 2019

Event management podcasts can certainly come in handy. Organisers can listen to them when they’re cooking, playing sports, or driving home from work. Podcasts for event planners are easy to use. Top 10 event management podcasts. This podcast for planning events has been around for quite some time. PlannersPod.

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Attendease

FEBRUARY 7, 2023

But, for all the meticulous planning your nonprofit puts into planning events such as the venue, activities, catering, decor, and marketing, there are still some things out of your control. Waivers can also help you keep a record of who all attended your event, and note attendees’ intent to participate despite clearly outlined risks.

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Event Marketer

JUNE 13, 2024

“This was more than just an event; this was a movement.” Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. I’ve never seen anything like it,” says Patrick O’Keefe, vp-integrated marketing communications at e.l.f. leveled-up the event: it delivered the Indy 500’s very first drone show. Cosmetics e.l.f.

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GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Improving event check-in.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Kerry Lamont, manager-shows and events at Bombardier told EM.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

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Prestige Events Magazine

OCTOBER 30, 2024

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6

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Social Tables

AUGUST 13, 2021

Wondering how to throw events that college students will actually want to attend? Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Get Started Free.

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GEVME

JUNE 11, 2018

Undoubtedly, this puzzle has a huge number of pieces, with corporate events being one of them. We’ve put together a list of ideas for employee engagement events that can make a corporation more successful. Why you should organise corporate events. The best ideas for your next event. A big party never killed anybody.

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Event Ideas Corporate Events Events Event Planning 204

Conferences that Work

APRIL 29, 2024

It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. For example, as I write this the May 2024 listing includes events in Vienna, Austria; Raleigh, North Carolina; and two in Nepal.

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SpotMe Blog

MAY 24, 2021

Successful events are backed by a ton of moving pieces. Fortunately, we have sophisticated software available today that helps us manage and plan events seamlessly, with each tool serving its own unique purpose. Which tools are best for managing the event, and which are ideal for planning? Event managers are executing the event.

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Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. Here’s a quick list of online directories worth considering when it comes to listing your venue and event business and services. Yelp : This one might surprise you!

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Venues Marketing Fashion Advertising 88

IMG

AUGUST 31, 2022

The EventUp Podcast was created as a platform to showcase events industry leaders and event industry news. Recruiting Experts Robin Richter, President, Wearable Imaging Alicia Falango, Founder, California Events Coalition Christine Vartanian, Founder, jade. Arnett, CEO and COO, Wicked Bionic Andrea Hoffer, CEO, AHA!

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Sports 2024 Sponsorships Entertainment 124

Attendease

APRIL 9, 2024

Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. But coming up with a corporate event theme idea is easier said than done.

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Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. DICK’S SPORTING GOODS.

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Retail Sports Apparel Education 133

GEVME

JANUARY 26, 2021

The event management industry is one of them, in fact, one of the most affected ones. . Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time. But, what is a hybrid event then? In simple words – A mix of both virtual and in-person events.

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Sponsorships Travel Events Risk Management 218

Velvet Chainsaw

MARCH 2, 2018

Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. B2B buying is a team sport — an average of 5.4 From our view, most industry mega-shows continue to thrive.

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Event Marketer

JUNE 13, 2022

Then it was on to explore a series of footprints themed around topics including news, sports, gaming, awards shows, and trending TV and music charts. More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. Agency : DesignScene.

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2022 Advertising Sports Social Media 140

Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia. Submit your news here.

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. This year’s competition, taking place Aug. MERCEDES-BENZ.

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Event Marketer

APRIL 4, 2022

When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. Consumers at the event enjoyed a putting green, “Golden Tee Golf” retro arcade game and various photo opportunities.

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Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” So we figured, let’s just bring this back with our own twist,” says Sonika Patel, svp-marketing at Ticketmaster. “We We leaned in on NBA history and fan traditions.

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2024 Sports Sponsorships Marketing 115

Expo Pass

OCTOBER 20, 2021

From Super Bowl LVI to the Beijing Winter Olympics to countless conferences and festivals, in-person and hybrid events are back on the books for 2022. But what are organizers doing to ensure that these events are a big success? The main event will be in Park City, Utah, as usual. Toldrite and Brandlive events.

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Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

Sports 115

Sports Sponsorships Food and Beverage Apparel 115

Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. More Reverse Activation Strategies: Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards. 22 through April 25. All of it was the fan’s to keep.

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Wireless Sports Sponsorships Transportation 144