EventMB

JANUARY 10, 2022

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.

2021 214

2021 Event Tech Tech 2022 214

EventMB

MAY 17, 2021

Thanks to vaccine rollouts, in-person events grow more viable by the day. At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different formats affect an event’s position within a marketing funnel?

Event Marketing 230

Event Marketing Marketing Tech Events 230

EventMB

MAY 12, 2021

A new event technology supergraphic reveals a booming vendor landscape. The EventTech 800 infographic features 832 companies operating in the event technology space across 11 categories. The graphic was inspired by Scott Brinker’s MarTech 8000, a well-known marketing technology landscape infographic that has […].

Event Tech 236

Event Tech Tech Event Technology Technology 236

Event Farm

MARCH 2, 2023

Event tech plays a significant role in shaping how events are planned and executed. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and pay attention to.

Tech 243

Tech Event Tech Airlines 2023 243

EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 203

Event Tech Tech 2024 Events 203

EventMB

MAY 30, 2024

Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. Stova Read the Complete Story On Skift Meetings

Tech 209

Tech Event Technology Technology Marketing 209

EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 203

Event Tech Tech 2024 Events 203

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.

Event Tech 209

Event Tech Tech 2021 2022 209

EventMB

NOVEMBER 14, 2023

With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight. Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. Miguel Neves Read the Complete Story On Skift Meetings

Tech 203

Tech Marketing Events Meetings 203

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

2024 195

2024 Event Marketing Marketing Sustainability 195

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.

Tech 195

Tech Retail Education Events 195

Attendease

JULY 13, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

Corporate Events 370

Corporate Events Event Management Management Tech 370

Eventmobi

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?

Event Technology 342

Event Technology Technology Event Tech Tech 342

Attendease

NOVEMBER 6, 2024

Picture this: You’ve just landed your dream role in event planning, and your first major project is right around the corner. The excitement is real, but so is the pressure to deliver a great event. This is where an event planning workback schedule can help! Today’s events are more complex than ever. The best part?

Event Planning 370

Event Planning Contracts Risk Management Speakers 370

Picatic by Eventbrite

OCTOBER 17, 2019

Elise is the Marketing & Communications Manager for event-tech company Entegy. Innovative technology has transformed the onsite experience at conferences and similar events. But what if your event tech could pay for itself? This is a guest post from Elise Hanslip.

Event Tech 282

Event Tech Tech Events Technology 282

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Attendease

JUNE 30, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

Corporate Events 326

Corporate Events Event Management Management Tech 326

Attendease

AUGUST 26, 2024

Corporate event planning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm.

Corporate Events 368

Corporate Events Event Planning Negotiating Trade Shows 368

Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? It all comes down to the event marketing strategies behind them! From in-person gatherings to virtual meet-ups, event marketers face a range of challenges and opportunities. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Attendease

APRIL 14, 2022

Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.

Ecommerce 366

Ecommerce Events Marketing Education 366

Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. What's an event planner to do?

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Attendease

AUGUST 28, 2022

Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Multiply that by the number of emails you send and the number of events you run.

Event Management 332

Event Management Management Tech Event Tech 332

Attendease

JANUARY 5, 2021

Virtual events are part of today’s new normal. In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. Check your tech.

Tech 329

Tech Sponsorships Speakers Events 329

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Choosing the right event management software can revolutionize your processes for putting on successful, highly profitable events.

Management 195

Management Event Management Marketing Trade Shows 195

Attendease

MARCH 10, 2022

When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. However, when it comes to event registration, one size does not fit all. However, when it comes to event registration, one size does not fit all.

Speakers 387

Speakers Events Marketing Education 387

Attendease

NOVEMBER 13, 2020

We’ve talked to a lot of corporate event planners who’ve gotten stuck using clunky, outdated software. We’ve also talked to corporate event planners who are still using spreadsheets to project manage and keep track of their event analytics (if you’re making the scream emoji face, we are too). Cost of upgrading.

Event Technology 361

Event Technology Technology Corporate Events Tech 361

Attendease

FEBRUARY 20, 2019

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape.

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2019 Event Planning 2016 2018 375

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. Because, as I explained in my original post, combining Zenus facial analysis data with other attendee identification technology allows event owners to associate Zenus data with individual attendees.

Technology 342

Technology 2023 Tech Events 342

Attendease

DECEMBER 5, 2019

Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool.

Event Apps 343

Event Apps Sponsorships Speakers Tech 343

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

Attendease

DECEMBER 3, 2024

What does 2025 hold for the events industry? Thanks to rapid innovation and the global sharing of ideas entrenched in technology, event managers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. In 2025, well continue to see more activity-based events.

2025 326

2025 Event Planning Sustainability Technology 326

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Companies who sponsored your last event.

Marketing 195

Marketing Sponsorships Speakers Events 195

Attendease

DECEMBER 3, 2024

Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. The truth is, implementing the right event software saves your team significant time and money in the long run.

Corporate Events 195

Corporate Events Event Management Tech Management 195

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

SpotMe Blog

OCTOBER 27, 2022

Corporate event trends have changed rapidly in recent years. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. . The popularity of hybrid events has steadily increased over the past few years.

Corporate Events 246

Corporate Events 2023 Event Apps Sustainability 246

EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 172

Speakers Event Tech Tech Marketing 172

Attendease

MARCH 10, 2022

When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. However, when it comes to event registration, one size does not fit all. However, when it comes to event registration, one size does not fit all.

Speakers 341

Speakers Events Marketing Education 341