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Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up

Event Marketer

ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. Pivoting from sports to crime dramas, ION developed two interactive experiences. Hosted from 8 a.m.

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The Rise of Women’s Sports Activations

Event Marketer

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. She raced with the support of e.l.f.

Sports 246
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New and Renovated: For Meetings in Postcard Cities

Smart Meetings

They look oh-so-much better from a floor-to-ceiling meeting room window. In addition to technological enhancements such as amplified Wi-Fi capabilities and keyless locks, the renovation transforms the lobby, meeting and event spaces, bar and lounge and restaurant in addition to bringing a new fitness center. The 1,662 sq.

Meetings 246
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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. What Is the Live Events Industry?

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

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Event Attendee Energy Optimization Survey

Smart Meetings

A conference can be a full-contact sport. To get the most out of the time invested, the trainer/event designer needs to be thoughtful about how the agenda is structured to deliver content and experiences on offer. Smart Meetings is conducting a study in partnership with Zenus.AI The deadline to submit is Nov. 22nd, 2024!

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. One way to show at-home fans some love?