EventMB

JUNE 8, 2022

Event industry trade shows such as IMEX in Frankfurt present a unique opportunity to showcase new venue openings. million square feet of event space. It is expected to host events for up to 20,000 attendees and exhibition events for 50,000. The venue will also feature 25 restaurants, cafes and retail outlets.

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Event Marketer

OCTOBER 11, 2021

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Agencies George P.

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Picatic by Eventbrite

MAY 19, 2020

Despite our current worldwide pandemic, the last two months have been some of the busiest for Bow Market, a retail and food space in Sommerville, MA. “We We have tons of different kinds of shoppers coming through,” says Leah Pringle, the venue’s event coordinator.

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Event Marketer

SEPTEMBER 12, 2023

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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Trade Shows Retail 2024 2023 125

Eventtia

SEPTEMBER 27, 2023

As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships.

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Retail Food and Beverage 2021 Management 118

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

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Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events.

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Attendease

JANUARY 28, 2019

Back in 2015, I introduced five trends I expected would have a major impact on making events stand out. Did mobile event apps, iBeacons, event analytics, interactivity, or gamification have the impact I’d predicted they would? What new trends have eclipsed them in the event space? Mobile Event Apps.

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Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. Don’t forget product-specific or event hashtags to help you go viral!

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Social Media Retail Automotive 2021 370

Picatic by Eventbrite

APRIL 25, 2019

This nightmare was a reality for the Western Retail Lumber Association (WRLA), […]. If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

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Food and Beverage Retail Social Media Technology 210

Attendease

AUGUST 22, 2024

To strengthen your nonprofit’s brand identity, it’s important to weave your unique logo, mission statement, messaging, and other branded elements into everything you do, including your events. In this guide, we’ll explore how you can use cohesive branding to your advantage during each stage of the fundraising process to drive event success.

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Social Media Advertising Retail Event Planning Tools 312

Eventmobi

MAY 18, 2020

We asked event professionals from all over the map how they have modified their businesses to accommodate the new considerations brought on by the pandemic. My goal has been to take a deep inhale, pay attention to what has been happening, and to see what the proper pivot needs to be in the event world.

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Picatic by Eventbrite

SEPTEMBER 20, 2022

Real-life bakery owners face fierce competition from other retailers, and research shows that competition is set to get even stiffer. Cake rivalries aren’t just for reality TV. The bakery and confectionery industry is expected to grow by 9% by the end of 2022.

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Eventbrite UK

APRIL 14, 2021

The magic of retail is in creating captivating experiences, so it’s no wonder retailers used to love holding in-person events to strengthen their relationship with customers. To keep the spark alive, businesses pivoted to online events […].

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Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

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EventMB

FEBRUARY 17, 2023

Skift Take: Panos Moutafis, co-founder and CEO of Zenus, discusses the value of understanding attendee behaviors and shares the benefits of the company's unique AI-powered platform aimed at business events and retail. Skift Meetings Studio Team Read the Complete Story On Skift Meetings

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Picatic by Eventbrite

DECEMBER 16, 2021

ShopLocal has been a trend for years, but if you’ve recently opened or just want to raise awareness of your business, you may be struggling to identify community event […].

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Event Ideas Events Retail 370

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. What are pop-up events? By definition, most events are temporary.

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Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

OCTOBER 4, 2021

The mobile-first event offered plenty of opportunities for social sharing. Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj.

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Retail Marketing Technology Events 129

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.

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IMG

JANUARY 3, 2024

As event planners, we collaborate with local restaurants and chefs to ensure an authentic gastronomic experience for attendees. In the spirit of inclusivity, Lunar New Year events in Los Angeles also feature cultural exhibitions, art displays, and interactive workshops.

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Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

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Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Free event planning tools at your fingertips.

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Advertising Retail Social Media Marketing 174

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. Why use PPC in the event marketing mix? Event organizers turn to PPC for several reasons. Why use a PPC agency for events? Tag Digital, for instance, is a PPC advertising agency specializing in the event industry.

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Advertising Social Media Retail Marketing 185

EventMB

MAY 16, 2022

In a recent podcast featuring Stephanie Cheung, director of strategy & insights at MarketID , Cheung said she believes “events are the business of inspiration.” ” But to create inspiring events, planners need to feel inspired themselves. Here, four event professionals share their event inspiration idea generators.

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Event Marketer

JANUARY 10, 2022

So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.

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2022 Event Marketing Marketing Retail 138

PCMA Convene

DECEMBER 9, 2024

The recent death of a participant at an event due to a food allergy led a number of event organizers to comment about event planners taking attendees health concerns seriously. 5 at an event hosted by retailer and frequent Disney collaborator BoxLunch in Los Angeles. Casey Gale is managing editor of Convene.

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Social Media Retail Events Venues 105

Prestige Events Magazine

NOVEMBER 20, 2024

This research highlights the rising demand for genuine, ethical and sustainable practices in the hospitality sector, particularly in event accommodations. More than a third of respondents consider transparency a priority, directly linking it to placing their trust in a brand. To view the full report click here.

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Sustainability Hospitality Healthcare B2B 101

Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. Don’t forget product-specific or event hashtags to help you go viral!

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Social Media Retail Automotive 2021 195

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]

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GEVME

MARCH 15, 2019

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. The top 13 event management conferences to attend in 2019.

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2019 Event Management Conference Management 179

Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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2024 Retail Trade Shows Fashion 124

Velvet Chainsaw

MARCH 2, 2018

Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. From our view, most industry mega-shows continue to thrive.

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Event Marketer

JANUARY 19, 2024

14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Reveal Box: Commersive Solutions) Blue Yonder’s tranquil, sea-inspired exhibit felt like a break from the chaos of the event.

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Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

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Retail Social Media 2022 2021 133