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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Q1 is such a critical time for retailers as they go through their planning and possibly starting to think about changing payment processors, which can be a robust experience, says Katie Uhlman, vp-global brand & p.r.

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Midlands Event Agency wins Excellence in Hospitality, Retail and Events Award

Prestige Events Magazine

A growing Atherstone based corporate event agency won the prestigious award for Excellence in Hospitality, Retail and Events, at the Greater Birmingham Chamber of Commerce Awards last month, impressively beating stiff competition from renowned brands such as Selfridges!

Retail 147
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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

2025 279
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For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters Retail Events.

Retail 354
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How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Agencies George P.

Retail 334
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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

They call NRF Retails Big Show for a reason. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas. To interact with the installation, attendees accessed a large screen that prompted them to build their own GenAI retail marketing campaign. Dare we say the scene was whimsical?

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