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If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Q1 is such a critical time for retailers as they go through their planning and possibly starting to think about changing payment processors, which can be a robust experience, says Katie Uhlman, vp-global brand & p.r.
A growing Atherstone based corporate event agency won the prestigious award for Excellence in Hospitality, Retail and Events, at the Greater Birmingham Chamber of Commerce Awards last month, impressively beating stiff competition from renowned brands such as Selfridges!
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters RetailEvents.
Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Agencies George P.
Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”
They call NRF Retails Big Show for a reason. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas. To interact with the installation, attendees accessed a large screen that prompted them to build their own GenAI retail marketing campaign. Dare we say the scene was whimsical?
This research highlights the rising demand for genuine, ethical and sustainable practices in the hospitality sector, particularly in event accommodations. More than a third of respondents consider transparency a priority, directly linking it to placing their trust in a brand. To view the full report click here.
Sephora’s flagship event was always meant to travel to different U.S. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]
The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.
So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. The event kicked off with an on-site drone show at dusk, a first for any U.S. In a first for a U.S.
We announced new gamification features on our AI-powered Caper Carts at the event this year, so the playful elements of our booth, from the walk-through refrigerator doors to the custom Plinko game, weren’t just for entertainment—they embodied our approach to retail innovation.” Want us to cover your booth?
Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Were seeing hospitality brands, airlines, retail brands and universities ordering these towels seasonally and year-round, said exhibitor Jordan Ettien with Pop! Promotions.
was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”
Exhibition White City, one of West London’s leading event venues, is preparing for an exciting new chapter as its partnership with the iconic Flipper’s Roller Boogie Palace residency, the world’s most immersive roller rink experience, rolls into its next phase.
Building on the shows successful social media engagement program, the two-day event is designed to bridge the gap between traditional trade show marketing and the rapidly evolving world of influencer partnerships. For dealers and retailers, this is an opportunity to see how influencers are driving consumer interest and engagement, says Csire.
After a lengthy search for a new Sundance Film Festival location, organizers last week announced that starting in 2027, the event will take place in Boulder, CO. Organizers cited the need for more venues to accommodate the festivals myriad screenings and robust range of event programming. Well, its been real, Park City.
In addition to technological enhancements such as amplified Wi-Fi capabilities and keyless locks, the renovation transforms the lobby, meeting and event spaces, bar and lounge and restaurant in addition to bringing a new fitness center. of meeting and event space features a versatile design to accommodate a variety of meetings and events.
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.
The former managing director of Simply Better, a Bingley-based events and marketing agency which ceased trading in 2024, has paid tribute to XSEM for successfully riding out a period that devastated the events industry. Rob Woodhead has joined Leeds-based XSEM with the aim of growing its already widening client base.
The brand activated a multisensory pop-up that served as a launch event for its Live Teas, a collection of brews designed to inspire mindfulness and self-care. There, the brand played host to various events and workshops, including breathwork sessions, fireside chats, acoustic sets, tea meditation, sunset yoga and beyond.
Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.
The mobile-first event offered plenty of opportunities for social sharing. Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. EDPA + Event Marketer Content. The partnership includes: EDPA @ Experiential Marketing Summit. EventTrack + EDPA.
presents event held to mark Liverpools achievement of becoming the worlds first UN Accelerator City for climate action. and the ACC Liverpool Group, who operate the M&S Bank Arena and Exhibition Centre Liverpool, collaborated to showcase a model for sustainable event management for the the event. Sodexo Live!
In fact, very few exhibits had solid walls that prevented attendees from seeing inside, and those that did used that real estate wisely to make bold visual statements with unique textures, such as rose blossoms at De Blossom Collection and retail-style displays for Hidden Denim. Want us to cover your booth?
Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? For event creators, using Black Friday discount codes is a fantastic way to boost sales. In short – yes. Everyone […].
Partners: Watson Events; Akcelo) Photo: Courtesy of SXSW Sydney SHOPPERS STROLL DOWN ‘SNAP STREET’ FOR AR ACTIVATIONS Snapchat and a handful of beloved UK brands transported consumers to a quintessential British high street earlier this month—but with a futuristic twist. Because when life gives you lemons, you make boozy seltzer.
And as a retailer whose mall locations regularly experience gun violence, the cause felt personal to the brand, Pickard says. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer.
In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures.
From an expansive renovation of one of the brand’s first hotels to an innovative new build, the event of your dreams, whatever your style or desired location, is at your fingertips. of meeting and event space. Seasonal outdoor event space spans 4,700 sq. meeting and event space. and 7,200 sq.
Virtual and augmented reality for event previews, AI-powered event apps, and seamless hybrid event solutions will differentiate successful venues. Customers expect venues and events to cater to their specific needs, whether through curated delegate journeys, personalised digital interactions, or bespoke on-site services.
Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.
At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications. With all the work we do in the live event sector, it became clear that there was a real need for a full service that supported presenters from start to finish, says Catherine.
Despite our current worldwide pandemic, the last two months have been some of the busiest for Bow Market, a retail and food space in Sommerville, MA. “We We have tons of different kinds of shoppers coming through,” says Leah Pringle, the venue’s event coordinator.
Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Ripple Effects of EventsEvents change behavior long-term, said moderator Devon Mongomery Pasha , setting off a series of stories about exactly how that is happening in the Pacific Northwest.
So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.
Here we examine a few event trends around in-car experiences, mobile, hybrid and the metaverse that are not only pandemic-proof, but also redefining what it means to activate an “event.”. Scavenger hunts, on the other hand, are one of the event trends thriving in the digital world. Interactive Ticket Adventures Continue.
Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. Cosmetics also made an unofficial reference to Taylor Swifts Eras Tour with a maker-centric event produced in partnership with Purdue University called In My STEM Era that coincided with the final U.S.
14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Reveal Box: Commersive Solutions) Blue Yonder’s tranquil, sea-inspired exhibit felt like a break from the chaos of the event.
16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. the brand hosted a Prets Matcha Moment event on Jan. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete. The almond on wheels will strategically make its debut on Feb. From 11 a.m.
The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28. With multiple events to activate, Goettsch says the brands needed a flexible format. “We Just creating buzz in unique ways—that was our topline goal.”
Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.
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