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If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Q1 is such a critical time for retailers as they go through their planning and possibly starting to think about changing payment processors, which can be a robust experience, says Katie Uhlman, vp-global brand & p.r.
Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. And its huge!
A growing Atherstone based corporate event agency won the prestigious award for Excellence in Hospitality, Retail and Events, at the Greater Birmingham Chamber of Commerce Awards last month, impressively beating stiff competition from renowned brands such as Selfridges!
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”
They call NRF Retails Big Show for a reason. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas. To interact with the installation, attendees accessed a large screen that prompted them to build their own GenAI retail marketing campaign. Dare we say the scene was whimsical?
This research highlights the rising demand for genuine, ethical and sustainable practices in the hospitality sector, particularly in event accommodations. More than a third of respondents consider transparency a priority, directly linking it to placing their trust in a brand. To view the full report click here.
Sephora’s flagship event was always meant to travel to different U.S. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]
The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.
The Honourable Artillery Company (HAC) will once again host London Concours, the annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring, in its five-acres of grounds this summer.
So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. The event kicked off with an on-site drone show at dusk, a first for any U.S. In a first for a U.S.
We announced new gamification features on our AI-powered Caper Carts at the event this year, so the playful elements of our booth, from the walk-through refrigerator doors to the custom Plinko game, weren’t just for entertainment—they embodied our approach to retail innovation.” Want us to cover your booth?
Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Were seeing hospitality brands, airlines, retail brands and universities ordering these towels seasonally and year-round, said exhibitor Jordan Ettien with Pop! Promotions.
was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”
Exhibition White City, one of West London’s leading event venues, is preparing for an exciting new chapter as its partnership with the iconic Flipper’s Roller Boogie Palace residency, the world’s most immersive roller rink experience, rolls into its next phase.
After a lengthy search for a new Sundance Film Festival location, organizers last week announced that starting in 2027, the event will take place in Boulder, CO. Organizers cited the need for more venues to accommodate the festivals myriad screenings and robust range of event programming. Well, its been real, Park City.
The flavor-forward event served just one item, Wingstop chicken tenders, but the 12 sauce flavors being whipped up by Bar Tender mixologists at the Sauce & Toss Bar gave attendees a chance to customize their meal. By day, mannequins in the retail windows sported athletic gear and showcased an energetic lifestyle.
It is estimated that millions of events take place annually, including large-scale festivals, sporting competitions, conferences, concerts, local fairs, and more. The UK events industry produces a huge amount of waste annually – over 100,000 tonnes of waste per year which mostly ends up in landfill or being incinerated.
An industry-first, uniting four distinguished catering brands under one cohesive vision Marking a new era in corporate hospitality is the launch of Eventist Collective , a collaboration between renowned event catering brands, uniting to provide the ultimate hospitality experience.
Building on the shows successful social media engagement program, the two-day event is designed to bridge the gap between traditional trade show marketing and the rapidly evolving world of influencer partnerships. For dealers and retailers, this is an opportunity to see how influencers are driving consumer interest and engagement, says Csire.
In addition to technological enhancements such as amplified Wi-Fi capabilities and keyless locks, the renovation transforms the lobby, meeting and event spaces, bar and lounge and restaurant in addition to bringing a new fitness center. of meeting and event space features a versatile design to accommodate a variety of meetings and events.
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.
The former managing director of Simply Better, a Bingley-based events and marketing agency which ceased trading in 2024, has paid tribute to XSEM for successfully riding out a period that devastated the events industry. Rob Woodhead has joined Leeds-based XSEM with the aim of growing its already widening client base.
In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmartnot just as a retailer, but also as a digital destination. Listen here: Have an idea for an episode of Event Peeps? Let us know.
Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.
Kru Live is a market-leading agency that delivers premium staffing, entertainment and live event implementation services for global brands including Renault, PlayStation, Google, Revolut and Heineken. This is a defining moment for Kru Live, said Sarah-Jane Benham, CEO of Kru Live Global.
The mobile-first event offered plenty of opportunities for social sharing. Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. EDPA + Event Marketer Content. The partnership includes: EDPA @ Experiential Marketing Summit. EventTrack + EDPA.
presents event held to mark Liverpools achievement of becoming the worlds first UN Accelerator City for climate action. and the ACC Liverpool Group, who operate the M&S Bank Arena and Exhibition Centre Liverpool, collaborated to showcase a model for sustainable event management for the the event. Sodexo Live!
The brand activated a multisensory pop-up that served as a launch event for its Live Teas, a collection of brews designed to inspire mindfulness and self-care. There, the brand played host to various events and workshops, including breathwork sessions, fireside chats, acoustic sets, tea meditation, sunset yoga and beyond.
Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? For event creators, using Black Friday discount codes is a fantastic way to boost sales. In short – yes. Everyone […].
In fact, very few exhibits had solid walls that prevented attendees from seeing inside, and those that did used that real estate wisely to make bold visual statements with unique textures, such as rose blossoms at De Blossom Collection and retail-style displays for Hidden Denim. Want us to cover your booth?
Partners: Watson Events; Akcelo) Photo: Courtesy of SXSW Sydney SHOPPERS STROLL DOWN ‘SNAP STREET’ FOR AR ACTIVATIONS Snapchat and a handful of beloved UK brands transported consumers to a quintessential British high street earlier this month—but with a futuristic twist. Because when life gives you lemons, you make boozy seltzer.
Millennials and Gen Z , in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and memorable, connections. The post Nostalgia Marketing appeared first on Event Marketer. Catch up on all of this years weekly trends here.
And this year, a surprising shift is underway at one of Britains most iconic events. In fact, eight industries now make up more than 80% of Ascots hospitality bookings for 2025, with administrative and support services (19%), construction (13%), finance and insurance (11%), and wholesale and retail (11%) leading the charge.
In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures.
From an expansive renovation of one of the brand’s first hotels to an innovative new build, the event of your dreams, whatever your style or desired location, is at your fingertips. of meeting and event space. Seasonal outdoor event space spans 4,700 sq. meeting and event space. and 7,200 sq.
Virtual and augmented reality for event previews, AI-powered event apps, and seamless hybrid event solutions will differentiate successful venues. Customers expect venues and events to cater to their specific needs, whether through curated delegate journeys, personalised digital interactions, or bespoke on-site services.
And as a retailer whose mall locations regularly experience gun violence, the cause felt personal to the brand, Pickard says. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer.
BMA House will be at IMEX Frankfurt from 20-22 May, showcasing its credentials as a leading sustainable venue and a hub for well-connected, experience-rich events. Its central location makes it an ideal choice for global conferences and events requiring effortless connectivity.
Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.
Despite our current worldwide pandemic, the last two months have been some of the busiest for Bow Market, a retail and food space in Sommerville, MA. “We We have tons of different kinds of shoppers coming through,” says Leah Pringle, the venue’s event coordinator.
Fans can stop by for themed activities, exclusive merch, giveaways, surprise experiences, special events like Family Sundays, a Gaming Wall where they can face off in MLB the Show , an opportunity to compare the batting swings and stances of their favorite Mets players, and a chance to view a collection of rare Mets memorabilia.
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