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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Q1 is such a critical time for retailers as they go through their planning and possibly starting to think about changing payment processors, which can be a robust experience, says Katie Uhlman, vp-global brand & p.r.

Retail 197
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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. And its huge!

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Midlands Event Agency wins Excellence in Hospitality, Retail and Events Award

Prestige Events Magazine

A growing Atherstone based corporate event agency won the prestigious award for Excellence in Hospitality, Retail and Events, at the Greater Birmingham Chamber of Commerce Awards last month, impressively beating stiff competition from renowned brands such as Selfridges!

Retail 147
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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

2025 279
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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

They call NRF Retails Big Show for a reason. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas. To interact with the installation, attendees accessed a large screen that prompted them to build their own GenAI retail marketing campaign. Dare we say the scene was whimsical?

2025 316
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New Report from Accommodation Specialist bnetwork Reveals the Top Sustainability Priorities for Event Attendees

Prestige Events Magazine

This research highlights the rising demand for genuine, ethical and sustainable practices in the hospitality sector, particularly in event accommodations. More than a third of respondents consider transparency a priority, directly linking it to placing their trust in a brand. To view the full report click here.