Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

Retail 290

Retail Social Media 2024 Marketing 290

Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. Don’t forget product-specific or event hashtags to help you go viral!

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Both Xtadium and Horizon are owned by the social media giant. Throughout NBA All-Star 2025, hosted Feb.

2025 265

2025 Apparel Sports Sponsorships 265

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

Retail 334

Retail Social Media 2022 2021 334

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing.

Fashion 179

Fashion Banking Social Media Marketing 179

Event Marketer

AUGUST 14, 2024

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28.

Retail 278

Retail Social Media Marketing Events 278

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 264

2024 Retail Social Media Marketing 264

Attendease

AUGUST 22, 2024

To strengthen your nonprofit’s brand identity, it’s important to weave your unique logo, mission statement, messaging, and other branded elements into everything you do, including your events. In this guide, we’ll explore how you can use cohesive branding to your advantage during each stage of the fundraising process to drive event success.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 299

Retail 2024 Social Media Event Marketing 299

Smart Meetings

FEBRUARY 4, 2025

While as an event professional, Im pretty confident I could take on and manage any situation quickly, efficiently and with a satisfied client, I hadnt previously thought about how my event production and retail sampling skills prepared me for this moment. While working at Gap Inc., I worked on Gap’s first-ever mobile tour.

Insurance 130

Insurance Retail 2006 Travel 130

Event Marketer

JULY 13, 2022

The team is also incorporating coupons and other incentives to drive consumers into retail to capture redemption data, as well as delivering unboxing experiences to influencers to help amplify the campaign on social media. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds). Agency: Melt.

Retail 334

Retail Social Media Entertainment Travel 334

Event Marketer

OCTOBER 9, 2023

The Y2K vibes have been strong across a range of events and activations this year, and over the summer, Walmart jumped on the nostalgic trend with a cross-country tour that invited adults to take part in all of the in-store activities their parents banned when they were kids. Agencies: Momentum Worldwide (event agency); Golin (p.r.).

Retail 306

Retail Social Media Marketing Event Marketing 306

Smart Meetings

FEBRUARY 4, 2025

While as an event professional, Im pretty confident I could take on and manage any situation quickly, efficiently and with a satisfied client, I hadnt previously thought about how my event production and retail sampling skills prepared me for this moment. While working at Gap Inc., I worked on Gap’s first-ever mobile tour.

Insurance 130

Insurance Retail 2006 Travel 130

Planning Pod

MAY 29, 2024

Entry To enter, participants must follow the instructions outlined in the contest posts on each social media platform. We will only count one (1) submission per prompt per social media profile.Submissions must be made between May 14, 2024 12:00 AM Eastern Time and May 21, 2024 11:59 PM Eastern Time.

Social Media 89

Social Media 2024 Government Retail 89

Event Marketer

JUNE 14, 2021

and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Another goal of the activation was to educate consumers about the accessibility of Godiva at mass retailers such as CVS, Walgreens and Target.

Retail 314

Retail Social Media Education Marketing 314

Smart Meetings

AUGUST 24, 2021

While this may apply to much in life, there may be one place it does not: event venues. Event spaces have been hard at work to make sure there’s always something new for groups to see and experience while they network and make connections. The Miami-based event space is a fresh addition to the city. The Social Hub Miami.

Venues 264

Venues Retail Social Media Hotels 264

Eventmobi

MAY 18, 2020

We asked event professionals from all over the map how they have modified their businesses to accommodate the new considerations brought on by the pandemic. My goal has been to take a deep inhale, pay attention to what has been happening, and to see what the proper pivot needs to be in the event world.

Entertainment 396

Entertainment Hotels Venues Retail 396

Event Marketer

OCTOBER 9, 2023

Throughout the month of August, Shipt visited The University of Alabama, Georgia Tech, Purdue University, Ohio State, Florida A&M University and an event for the Atlanta University Center Consortium, which includes HBCU member institutions Clark Atlanta University, Morehouse College, Morehouse School of Medicine and Spelman College.

Social Media 317

Social Media Advertising Retail Banking 317

Event Marketer

OCTOBER 4, 2022

Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. Each retailer had its own designated area in the shop, and the FOX team worked hand-in-hand with the brands to design the displays.

Fashion 264

Fashion Retail Entertainment Social Media 264

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

FEBRUARY 21, 2022

Supporting a retail strategy that increases the availability of iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. Read the full case study here. FARMER JOHN.

Retail 334

Retail Social Media Transportation Hotels 334

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Drone performances have become more affordable and, thus, ubiquitous, across the landscape.

Social Media 312

Social Media Marketing Retail Advertising 312

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 238

Food and Beverage Retail Social Media Marketing 238

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. LIVE VIRTUAL GUIDES.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

APRIL 11, 2024

“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.

Retail 264

Retail Apparel Social Media Marketing 264

Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire.

Meetings 245

Meetings Trade Shows Retail Social Media 245

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. ENGAGEMENT PRE-, DURING, AND POST-EVENT.

Insurance 207

Insurance B2C Social Media B2B 207

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. And fortunately, the brand is already exceeding its goals.

Retail 306

Retail Healthcare Social Media Marketing 306

Event Marketer

JULY 4, 2022

Measuring social media strategy based on engagement, impressions and unique click rates is archaic in the Experiential Commerce world. Instead, marketers are thinking about the role social media plays in the “brand orbit,” and driving the consumer from point A to point B. Attitude follows behavior, not vice versa.

Social Media 265

Social Media Retail Marketing Event Marketing 265

Event Marketer

OCTOBER 30, 2023

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. The event has traditionally been held within Tomkins Square Park itself. So it didn’t take us long to raise our hand. That’s ruff.

Retail 321

Retail Social Media Financial Marketing 321

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Smart Meetings

JANUARY 4, 2024

Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship.

2023 237

2023 Education Fashion Retail 237

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. What are pop-up events? By definition, most events are temporary.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

SEPTEMBER 23, 2024

To spread the word about Buttermilk Baby, Carvel and Berg Hospitality hosted a VIP launch event on Sept. To spread the word about Buttermilk Baby, Carvel and Berg Hospitality hosted a VIP launch event on Sept. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media.

2028 278

2028 Retail Social Media 2024 278

Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. Don’t forget product-specific or event hashtags to help you go viral!

Social Media 195

Social Media Retail Automotive 2021 195