Event Marketer

OCTOBER 2, 2023

Beats, Cleats & Eats took place within the broader fan event (from July 15-16) on the Transit Pier, serving as a destination that highlighted key facets of North American soccer culture, from food to music to art, and spoke to its diverse fan base. Campbell Snacks is a partner that we even work with in retail. Agency: 160over90.

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Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. The brand additionally revealed its new Black Label Collection during the event. Throughout NBA All-Star 2025, hosted Feb.

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Event Marketer

NOVEMBER 14, 2024

In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures.

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Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. So we wanted to create a retail environment that was very inviting, very pop-style.

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Trade Shows Retail Sponsorships 2024 288

Event Marketer

FEBRUARY 14, 2025

Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb.

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Sports Apparel Sponsorships Hospitality 243

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

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Social Media Sponsorships Retail Venues 370

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Incorporate Sponsors Into Your Event App.

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Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. On June 14, the brand distributed free Pride Swirls at opening happy hour events at both locations. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

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Event Marketer

FEBRUARY 10, 2025

16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. the brand hosted a Prets Matcha Moment event on Jan. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete. The almond on wheels will strategically make its debut on Feb. From 11 a.m.

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Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered. Swag and a few prize opportunities dont hurt either.

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Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Agency: Momentum Worldwide.

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Food and Beverage Retail 2022 Sponsorships 321

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. THE EXPERIENCE.

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Apparel Sponsorships Retail Social Media 264

Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception.

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Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Check out eight ways to make it happen.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. LIVE VIRTUAL GUIDES.

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Tech Food and Beverage Retail Technology 363

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Event Marketer

APRIL 11, 2024

The Power Play platform officially launched March 18-19 with Marie Claire’s reimagined women’s summit at the Santa Monica Proper Hotel, where 100 local business leaders and up-and-coming entrepreneurs were immersed in the brand’s “New Ambition” event theme. We need those in-person touchpoints. And this was our response to that.”

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Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. The post PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour appeared first on Event Marketer. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

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Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint. No hang-ups here.

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Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. home retail at Pinterest, stated in the guide. Here’s the breakdown.

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Food and Beverage 2024 Retail Sponsorships 310

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. That is a foundational component of taking the steps of making something pet-friendly.

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Sports Sponsorships Retail Event Marketing 246

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. More than 1,700 owners were engaged on-site at the event. CMA Fest: Four Ways Chevy Connected With Festivalgoers.

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone. Stay Fresh.” CORA At the 2020 Women’s March in Washington, D.C.,

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Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. What are pop-up events? By definition, most events are temporary.

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Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. This year’s competition, taking place Aug. Let’s take a look at the brands making a racket.

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Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. and DJ EFN, for an exclusive live taping at the event.

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Event Marketer

APRIL 11, 2024

“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.

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Event Marketer

FEBRUARY 9, 2024

Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

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Smart Meetings

JUNE 27, 2023

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Make sure you do your homework and ask the hotel what their profit margins are.

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Event Marketer

MARCH 27, 2023

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. The experience began for the husband and wife duo with access to the NFL Honors event in Phoenix on the Thursday before the big game.

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Sports Sponsorships Retail Social Media 246

Guidebook

FEBRUARY 12, 2025

Your event registration page is the most critical step in converting website visitors into confirmed attendees. On the other hand, a well-optimized page guides users through the process, ultimately increasing registration rates and building anticipation for the event. 10 Event Registration Page Examples: Free, Paid and Virtual 1.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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PCMA Convene

MARCH 26, 2025

A Pop-Up Store With Stories to Share Whenever Anthony Maggiore spends the day strolling through his hometown of Chicago, he takes note of the lines of shoppers stretching around the block in anticipation of limited-time pop-up retail locations. Collaboration is the essence of the business events industry, Maggiore said.

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Event Marketer

OCTOBER 24, 2023

Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. 18, the team transported its RB19 race vehicle (to be driven by Verstappen) to a private event at Oracle’s Austin-based headquarters—via helicopter. Grand Prix in Austin appeared first on Event Marketer. Grand Prix fan contest.

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Event Marketer

OCTOBER 30, 2023

“There were a lot of frustrated New Yorkers and dog lovers that had been a part of this parade and feel that this iconic event in New York City is so critical for both themselves and their companions. The event has traditionally been held within Tomkins Square Park itself. So it didn’t take us long to raise our hand. That’s ruff.

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Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

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