Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. What are pop-up events? By definition, most events are temporary.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

OCTOBER 2, 2023

Beats, Cleats & Eats took place within the broader fan event (from July 15-16) on the Transit Pier, serving as a destination that highlighted key facets of North American soccer culture, from food to music to art, and spoke to its diverse fan base. Campbell Snacks is a partner that we even work with in retail. Agency: 160over90.

Sports 130

Sports Sponsorships Retail 2023 130

Event Marketer

JANUARY 13, 2025

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact.

Sponsorships 52

Sponsorships Retail Social Media Marketing 52

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. So we wanted to create a retail environment that was very inviting, very pop-style.

Trade Shows 109

Trade Shows Retail Sponsorships 2024 109

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. On June 14, the brand distributed free Pride Swirls at opening happy hour events at both locations. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

Apparel 132

Apparel Retail Sponsorships 2021 132

Velvet Chainsaw

MARCH 2, 2018

Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. From our view, most industry mega-shows continue to thrive.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Event Industry News

AUGUST 18, 2020

We service both short-term events and long-term installations. Setting up a Chill & Charge Zone at your event delivers an essential service whilst providing a great sponsorship opportunity. Providing phone charging been proven to increase dwell time and average spend in retail/hospitality environments.

Wireless 98

Wireless Retail Sponsorships Hospitality 98

Event Industry News

MARCH 12, 2019

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. Amongst other activity, the Barbican Centre itself was used as a location for photo shoots and events created to support the partnership.

Sponsorships 58

Sponsorships Fashion 2018 Retail 58

Event Planning BluePrint

SEPTEMBER 13, 2018

Whether you are planning an event for 10 people or 1000 people, you should think of ways to trade in the traditional conference room setting for cool event venues for your next event. Whether you are you planning a corporate or incentive trip, wedding, awards dinner or simply a social event you should know your audience.

Venues 94

Venues Sponsorships Food and Beverage Hotels 94

Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]

2024 122

2024 Retail 2021 Marketing 122

Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception.

2024 128

2024 Sponsorships Sports Retail 128

Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Agency: Momentum Worldwide.

Food and Beverage 126

Food and Beverage Retail 2022 Sponsorships 126

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. THE EXPERIENCE.

Apparel 105

Apparel Sponsorships Retail Social Media 105

Attendease

APRIL 9, 2024

Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. But coming up with a corporate event theme idea is easier said than done.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

Trade Shows 119

Trade Shows Fashion Apparel Retail 119

PCMA Convene

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. Define who your event is for. Or do we have an obligation to stage an event that helps small- and medium-sized businesses, as well?

2022 98

2022 Retail Travel Tourism 98

Expo Pass

OCTOBER 31, 2018

5 Nightmare Event Scenarios and How to Avoid Them. The scariest are usually the night before an event where the worst case scenario comes true. Picture this: you’ve just arrived at the event venue and everything is looking FANTASTIC. (3 Minute Read). Nightmares. They’re a common occurrence for a lot meeting planners. via GIPHY.

Retail 97

Retail 2019 Technology Tech 97

PCMA Convene

AUGUST 9, 2020

While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. The association rolled out its first virtual event on July 13. Kimberly Carcone. By the Numbers.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Check out eight ways to make it happen.

Fashion 124

Fashion 2023 Sponsorships Technology 124

Endless Events

FEBRUARY 26, 2019

Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. Will Curran of Endless Events ( @ ItsWillCurran ). Event Manager Blog. Connect Marketplace.

Retail 83

Retail Sponsorships Trade Shows Conference 83

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. LIVE VIRTUAL GUIDES.

Tech 143

Tech Food and Beverage Retail Technology 143

Event Marketer

APRIL 11, 2024

The Power Play platform officially launched March 18-19 with Marie Claire’s reimagined women’s summit at the Santa Monica Proper Hotel, where 100 local business leaders and up-and-coming entrepreneurs were immersed in the brand’s “New Ambition” event theme. We need those in-person touchpoints. And this was our response to that.”

Retail 118

Retail Sports Fashion Conference 118

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. That is a foundational component of taking the steps of making something pet-friendly.

Sports 98

Sports Sponsorships Retail Event Marketing 98

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. The post PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour appeared first on Event Marketer. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

Sponsorships 95

Sponsorships Retail Sports Social Media 95

Eventtia

OCTOBER 20, 2023

Creating a comprehensive event budget is crucial for ensuring the optimal performance of any type of event. It serves as a financial roadmap, providing a clear view of all expenses and revenues associated with the event. Quick note: This guide works for free-to-participate events.

Financial 117

Financial Negotiating Entertainment Retail 117

PCMA Convene

DECEMBER 3, 2018

Event professionals are well familiar with the headlines about the industry’s continuing technological transformation. As costs come down for some of the most exciting digital technologies, Haas says he believes that meetings and events will welcome some of the tools that have matured over the last few years.

2019 104

2019 Event Tech Tech Insurance 104

Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. This year’s competition, taking place Aug. Let’s take a look at the brands making a racket.

2021 143

2021 Food and Beverage Sports Hotels 143

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. More than 1,700 owners were engaged on-site at the event. CMA Fest: Four Ways Chevy Connected With Festivalgoers.

Automotive 96

Automotive Sponsorships Retail Sustainability 96

Event Marketer

FEBRUARY 9, 2024

Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

2024 101

2024 Marketing Trade Shows Sponsorships 101

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. and DJ EFN, for an exclusive live taping at the event.

Sponsorships 129

Sponsorships Apparel Entertainment Transportation 129

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone. Stay Fresh.” CORA At the 2020 Women’s March in Washington, D.C.,

Apparel 105

Apparel Marketing 2024 2020 105

Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint. No hang-ups here.

Wireless 106

Wireless Airlines Retail Travel 106

Smart Meetings

JUNE 27, 2023

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Make sure you do your homework and ask the hotel what their profit margins are.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

PCMA Convene

FEBRUARY 2, 2021

Hybrid events, like the recent Convening Leaders 2021 which help a live event at the Marina Bay Sands in Singapore (above), are the next iteration of events during the pandemic. Lisa Malikow, senior vice president, event operations and programming at Winsight, and director of the National Restaurant Association Show.

2020 111

2020 Events Education Sponsorships 111

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 98

Marketing Sports Hospitality Tourism 98

Event Marketer

MARCH 27, 2023

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. The experience began for the husband and wife duo with access to the NFL Honors event in Phoenix on the Thursday before the big game.

Sports 94

Sports Sponsorships Retail Social Media 94

Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more.

Trade Shows 98

Trade Shows Sponsorships Speakers Corporate Events 98