Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. Surprise Cake, which debuted on Shark Tank, arguably stole the show at PPAI, with attendees requesting the demo again and again.

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2025 Trade Shows Apparel Retail 289

Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. The enthusiastic response validated our belief that the future of retail lies in creating moments of delight throughout the shopping journey both online and in-store.” Want us to cover your booth?

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air. Wall-to-wall beige is so blah.

Trade Shows 319

Trade Shows Fashion Apparel Retail 319

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. Canada and Europe.

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Trade Shows Retail 2024 2025 237

Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. EDPA + Event Marketer Content. The partnership includes: EDPA @ Experiential Marketing Summit. EventTrack + EDPA.

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2025 Event Marketing Trade Shows Marketing 244

Picatic by Eventbrite

APRIL 25, 2019

If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. This nightmare was a reality for the Western Retail Lumber Association (WRLA), […]. This nightmare was a reality for the Western Retail Lumber Association (WRLA), […].

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Trade Shows Retail Event Tech Tech 277

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 264

Trade Shows 2024 Retail Entertainment 264

Smart Meetings

JUNE 9, 2021

The Comeback of Jewelry Trade Shows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. This is why it was so important to get our suppliers and their jewelry lines live and in front of our retailers.

Trade Shows 246

Trade Shows Retail Government Hospitality 246

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?” Here are some of the activations and booths that caught our attention.

Retail 243

Retail Trade Shows 2023 Sustainability 243

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., This booth is new this year.

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Trade Shows Retail Sponsorships 2024 288

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Event Marketer

FEBRUARY 27, 2025

The brand activated a multisensory pop-up that served as a launch event for its Live Teas, a collection of brews designed to inspire mindfulness and self-care. There, the brand played host to various events and workshops, including breathwork sessions, fireside chats, acoustic sets, tea meditation, sunset yoga and beyond.

Retail 241

Retail Speakers 2024 Sports 241

Event Marketer

FEBRUARY 19, 2025

In fact, very few exhibits had solid walls that prevented attendees from seeing inside, and those that did used that real estate wisely to make bold visual statements with unique textures, such as rose blossoms at De Blossom Collection and retail-style displays for Hidden Denim. Want us to cover your booth?

Fashion 267

Fashion Apparel Retail Sustainability 267

EventMB

JUNE 8, 2022

Event industry trade shows such as IMEX in Frankfurt present a unique opportunity to showcase new venue openings. million square feet of event space. It is expected to host events for up to 20,000 attendees and exhibition events for 50,000. The (CNCC-II) will feature 4.5

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Retail 2028 2022 Trade Shows 172

Event Marketer

JANUARY 19, 2024

Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Here’s what we discovered.

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2024 Retail Trade Shows 2023 306

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Trade Shows 2022 2017 2018 172

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Check out the event recap: This year’s show also drew 460 exhibitors.

Food and Beverage 338

Food and Beverage Retail Trade Shows 2023 338

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events.

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Trade Shows Social Media Retail Events 317

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

GEVME

JUNE 22, 2018

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. Faster Check-In or Registration. ” Catching the Attention of Passers-By.

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Trade Shows Retail Technology 2021 120

Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. HURLEY Contrasting the many open footprints on the show floor, Hurley opted for a completely enclosed booth space.

Apparel 306

Apparel Trade Shows Retail Sustainability 306

Event Marketer

MAY 31, 2024

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer. Here’re what brought out EM’s inner child.

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2024 Trade Shows 2025 Retail 290

Event Industry News

MARCH 9, 2021

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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Trade Shows Fashion Retail Government 126

Event Marketer

DECEMBER 30, 2024

Live from Austin: Our Picks for Top Experiential Trends at SXSW 2024 We hit the ground in Austin during the 38th annual SXSW conference and festivals in search of fresh experiential marketing trendsand the brands activating around the tentpole event certainly delivered. Swag and a few prize opportunities dont hurt either.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 30 to Feb. Rosie the Riveter would have been proud.

2023 305

2023 Trade Shows Retail Automotive 305

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Brand ambassadors are a critical component of trade show activations, and can often make or break an attendee’s booth experience. Elevate your brand ambassador game.

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Trade Shows Technology Tech Retail 331

Event Marketer

FEBRUARY 9, 2024

Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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2024 Trade Shows Fashion Retail 286

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. More B-to-B Insights: Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events. We did about 200-plus trade shows a year.

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Marketing B2B Retail Trade Shows 328

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. LIVE VIRTUAL GUIDES.

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Tech Food and Beverage Retail Technology 363

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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2024 Retail Tech Travel 325

Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire.

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Meetings Trade Shows Retail Social Media 245

Velvet Chainsaw

MARCH 2, 2018

Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Move to Solutions Center.

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B2B Food and Beverage Trade Shows Education 244

Smart Meetings

NOVEMBER 2, 2023

Smart Meetings walked the trade show floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. Post-Covid, you can’t have people in meetings, meetings, meetings, throw them into the bar and then end the event.

2023 242

2023 Tourism Trade Shows Entertainment 242

Smart Meetings

FEBRUARY 8, 2024

Meet with Momentum debuted in May 2021 to promote the distinction among Marriott CRN’s leading hotels and resorts, and each event is different. Read More: Tips for Negotiating Your Next Big Event Contract During the open Q&A, planners aired frustrations—contracts are time-consuming already. What does your group actually need?

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Meetings Trade Shows Contracts Sustainability 246

Event Industry News

MAY 5, 2020

With shows postponed until the end of the year, it’s looking like a hugely busy final quarter for many businesses involved in the events supply chain. That being said, it will likely go through a period of adjustment before the trade show floor looks anything like we remember. But that won’t necessarily be the case.

Trade Shows 107

Trade Shows Retail Government Travel 107

PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. The show floor was 100,000 net square feet.

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Trade Shows B2B 2021 Apparel 111