PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Maintaining an archive of high-performing content in case a platform changes its algorithm or disappears entirely allows for repurposing assets and keeping an event brand visible.

Social Media 101

Social Media B2B Advertising Events 101

Picatic by Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 369

Social Media Marketing Event Marketing Events 369

Prestige Events Magazine

DECEMBER 10, 2024

This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.

Sponsorships 263

Sponsorships 2025 Social Media Hospitality 263

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 197

Trade Shows Social Media Retail Marketing 197

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing.

Fashion 271

Fashion Banking Social Media Marketing 271

Prestige Events Magazine

NOVEMBER 25, 2024

The Wesley hotel has also set up with EVENTsmart,Greengage’s carbon calculator, which lets venues track the carbon footprint of all meetings and events happening on their premises. For more information about The Wesley and to book a room visit, www.thewesley.co.uk/ and for regular updates follow The Wesley on social media.

Hotels 264

Hotels Food and Beverage Sustainability Social Media 264

Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

Apparel 264

Apparel Social Media Sports Events 264

Eventmobi

MARCH 19, 2025

Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.

Social Media 195

Social Media Events Speakers Marketing 195

Prestige Events Magazine

OCTOBER 29, 2024

Envoku a groundbreaking new product pioneered by Live Group is designed to refocus the events industry on audience engagement and inclusion. Our aim is to inspire other event organisers and communication professionals to prioritise diverse audience needs and help businesses build genuine connections,” continues Toby.

2025 264

2025 Social Media Sustainability Management 264

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.” Agency: Black Flamingo Agency.

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Event Marketer

OCTOBER 24, 2024

“Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.” Still, Walmart leveraged its local stores’ social media pages, as well as the national Walmart handle, to spread the word about the tour stops, and the brand partnered with influencers and talent to share about the event.

Fashion 294

Fashion Apparel Social Media Marketing 294

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Conferences that Work

FEBRUARY 17, 2025

Major social media networks have become saturated with advertisements, data mining, and algorithmic controls that hinder authentic engagement. We need alternative platforms for communities and events. The threats to online communities Professional, cultural, and social online communities are at risk.

Social Media 156

Social Media Advertising Conference Events 156

Planning Pod

JANUARY 27, 2025

Think of nurturing your event leads as cultivating a thriving garden. Read on for the dirt (or rather, nutrient-rich soil) on how to effectively nurture your leads and increase conversion rates for your event business. Our customizable and intuitive platform helps thousands of event businesses set and achieve their goals.

Social Media 131

Social Media Advertising Management Events 131

Attendease

OCTOBER 1, 2024

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. Demonstrate the Value of the Event After the event, who are you reporting to: your boss, clients, investors, or other stakeholders?

Social Media 369

Social Media Financial Trade Shows Events 369

Attendease

SEPTEMBER 22, 2023

Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility.

Social Media 396

Social Media Financial Sponsorships Events 396

Attendease

NOVEMBER 1, 2024

Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Social media.

Social Media 195

Social Media Events Entertainment Marketing 195

Event Marketer

OCTOBER 31, 2024

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312

Marketing Social Media Travel Transportation 312

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry. Data rules.

B2C 370

B2C Social Media B2B Advertising 370

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

Food and Beverage 306

Food and Beverage 2024 Social Media Entertainment 306

Smart Meetings

MARCH 19, 2025

A truly great event doesnt just meet expectationsit exceeds them at every turn. Successful events make participants feel valued, engaged and eager to return. By incorporating elements that are Witty, Immersive, Shareable, Extraordinary and Responsive, events become memorable experiences that leave lasting impressions.

Social Media 204

Social Media Speakers Events Marketing 204

Event Marketer

DECEMBER 5, 2024

Cheetos, Thrillist, The Escape Game and influencers shared content on their social media channels to promote the experience and drum up excitement for not only the Brooklyn event, but also a complementary digital escape room.

Social Media 278

Social Media Marketing Event Marketing Events 278

Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble. In 2022, statistics show that virtual events still held a firm place in the industry.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Attendease

AUGUST 6, 2024

Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

MARCH 31, 2025

Apple posted the spectacle across its social media channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s Organizers cited the need for more venues to accommodate the festivals myriad screenings and robust range of event programming.

2027 247

2027 Retail Social Media Marketing 247

Attendease

DECEMBER 3, 2024

Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. The truth is, implementing the right event software saves your team significant time and money in the long run.

Corporate Events 195

Corporate Events Event Management Tech Management 195

Attendease

MARCH 5, 2024

That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Healthcare audiences are already used to receiving healthcare information online, making your website a natural place to spread awareness of upcoming events. Ticket information.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

DECEMBER 23, 2024

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Attendease

DECEMBER 27, 2023

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide. Because of the pandemic, events had to become more virtual.

2024 370

2024 Event Planning Social Media 2023 370

Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. More importantly, event websites are a great way to boost your event registration !

Social Media 370

Social Media Events Speakers Venues 370

Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. We caught up with Mahadevia for more insight on the new strategy, and where events fit in. And we did see a lot of sharing.

Travel 252

Travel Social Media Fashion 2025 252

Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

2025 278

2025 Airlines Food and Beverage Sports 278

Attendease

OCTOBER 20, 2023

There are a lot of ways to measure event success. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Publishing an event website is a major stepping stone in putting on a great event.

Social Media 307

Social Media Events Marketing Event Marketing 307

Event Marketer

JANUARY 30, 2025

7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. 8 in Beverly Hills, CA, and AARP Foundation will donate proceeds raised from the awards event to local organizations to aid with the wildfire recovery efforts. social campaign.

Sustainability 189

Sustainability Social Media Events Financial 189

Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

2022 366

2022 Social Media Advertising Financial 366

Smart Meetings

MARCH 25, 2025

To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student social media manager while at a session.

2025 204

2025 Tourism Hospitality Banking 204

Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.

Trade Shows 245

Trade Shows 2024 Education 2025 245