Remove Events Remove Social Media Remove Trade Shows
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As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement

Event Marketer

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move.

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How to hold trade show events in bad weather

Ins'Tent

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. But when the forecast takes a turn for the worse, things can get increasingly stressful, and a once-promising event can lose its full momentum. Dont let the weather catch you off-guard and ruin your marketing efforts.

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16 Photo Worthy Moments For Trade Shows

EventMB

Increase chances of attendees sharing enticing pictures and video from your exhibition across their social media channels by creating these photo opportunities. When they share on their social media channels it can improve your brand […].

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.