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It wasnt too long ago that socialmedia influencers werent even considered media at tradeshows and had a hard time getting press passes. Socialmedia influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.
They could use markers to color in a pet outline featured on a Color Therapy wall, write a message on a butterfly and stick it on a colorful tree collage, pose in a Find Your Roar safari-themed photo booth alongside plush lions, and snap a selfie in front of a Kitty Warhol backdrop for socialmedia.
Socialmedia is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Create Broadcast-worthy Owned Events.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration.
When skies are blue and the weather is mild, tradeshow marketing can still be difficult to pull off perfectly. But when the forecast takes a turn for the worse, things can get increasingly stressful, and a once-promising event can lose its full momentum. Dont let the weather catch you off-guard and ruin your marketing efforts.
Increase chances of attendees sharing enticing pictures and video from your exhibition across their socialmedia channels by creating these photo opportunities. When they share on their socialmedia channels it can improve your brand […].
The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. Preston told Convene the guiding mantra for the trade-show journey was Go.
Nearly every conference and tradeshow professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.
Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. Demonstrate the Value of the Event After the event, who are you reporting to: your boss, clients, investors, or other stakeholders?
In this blog, we’ll be highlighting three major trends for tradeshow booth design in 2019. These trends are connected to larger shifts in society and where the events and meetings industry is heading, if not already there. For example, a branded backdrop with the event hashtag, or interesting branded swag.
Do you know how to plan a tradeshow? Use our guide to tradeshow planning and achieve memorable exhibitions that are organised in a highly successful way. About tradeshows & exhibitions. Tradeshows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a tradeshow like no other. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer.
To encourage your creativity, we’ve put together a list of five tradeshow booth ideas. Use socialmedia platforms to build hype around your booth and when the event starts, the heavy lifting of attracting an audience will already be done. You can be that cool kid by using VR and AR in your tradeshow booth.
Socialmedia marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a socialmedia platform.
Introduction Tradeshows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small tradeshow booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. And speaking of socialmedia, don’t overlook this now-old friend. Pick the low-hanging fruit.
No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.
Nexus Data Group based in Newport Beach, California built The Nexus, which “connects and dynamically activates event data,” says founder and president Norm Gritsch. The emails link to the sessions and exhibitors of the event and the clickthrough paths are tracked providing more insight into attendee preferences.
There are all kinds of questions going through event planners’ heads right now. How do I create my virtual event budget ? And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. Virtual TradeShow Ideas: The Nitty Gritty.
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .
Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. Virtual Events Best Practices FAQs. What is a virtual event? What are the benefits of virtual events?
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of Event Technology.”. “It’s Getting to the Event.
When looking for new ways to engage employees, corporate event professionals experiment with multiple event formats. The statistic s reveal that corporate event planners will spend 22% more on product launches in 2018 than the previous year. What are the other types of corporate events over which so much fuss is made today?
By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events. Sales teams should prioritize: Reconfiguring event spaces to cater to small group sizes while optimizing space efficiency. Flexible Space Utilization A modern hotel venue must be versatile.
Creating Content Coming up with a quick socialmedia post seems like an easy job. AI tools can help create an entire month’s socialmedia calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
When organising a successful party or a business meeting for one of the most demanding category of event-goers, corporate staff, you need a well-laid-out plan. How do you manage your event team? Below, we’ve made a bold attempt to answer all of these questions and more in one comprehensive corporate event planning guide.
How to kick up the empathy and excitement-quotient at events Smart Meetings Extraordinary Texas Event at Omni Barton Creek Resort & Spa in Austin brought leadership strategies, technology innovations, experiential gifting and fun F&B ideas from the award-winning magazine to life for three days and we are sharing the aha moments with you.
“Our audience needed the show; the industry wanted to meet,” she said. A number of factors, including the arrival of the Omicron variant, made the event smaller than it normally would have been. In a nod to the viability of the tradeshow in the future, 150 were first-time exhibitors. A lot of good work gets done, too.
Do you need to find new monetary sources for conferences, conventions and tradeshows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care.
Achieve Virtual Event Success. While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. In a virtual format, your event tech will take center stage.
Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. How Do You Ask a Company To Sponsor an Event?
Would it surprise you to learn that 84% of attendees come to events for networking? This blog post offers creative solutions that can be fun, engaging, and, most importantly, allow the shyest attendee to walk away with more connections than before they arrived at your event. What are your event expectations?
Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and tradeshows to networking sessions and webinars. The global virtual events sector was valued at roughly $78.53
It’s not going to be a surprise if you are looking to invest in virtual event management software. With the pandemic setting in, virtual events have become the norm, and there have been great progress and improvisations in virtual events experiences over the past year. ” PCMA, Digital Event Course, 2020.
There’s a new digital marketplace in the global exhibition & tradeshow industry, aiming to find a simple solution to the problem of excess waste which has become a topic of particular attention in recent years.
Intentional Event Design ( ebook or paperback ). Amidst the myriad books on creating and running events, Intentional Event Design , by Tahira Endean and published in 2017, stands out. And I’m not saying that because she’s kind enough to mention two of my books and an event I designed and facilitated.).
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. Best B-to-B Conference or Event. Agency: LEO Events. Best Event on a Budget ($500,000 or Less). Best Multi-Market Event (Consumer).
Lynn Willison and Rachel Englander Lynn Willison (left) and Rachel Englander (right), The Hutton Group – Inspired Meetings & Events The Hutton Group – Inspired Meetings & Events , a woman-owned and -operated boutique meeting and incentive planning company, brings in two new team members.
Are hybrid events a short-term solution to current conditions or a long-term shift in the events space? We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. Adeola Fowodu, Celebration Events Management.
Corporate events have become essential moments for companies to connect, inspire, and grow. Far from being routine gatherings, these events are strategically crafted experiences that drive business goals, strengthen bonds with clients and partners, and reinforce company culture. What Are Corporate Events?
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