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Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why EventSponsorships Are Valuable. Credibility.
If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.
EventSponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable eventsponsorship package options. The two most common ways to approach building eventsponsorship packages are: . 1) The Tiered Sponsorship Model.
No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?
No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.
EventSponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable eventsponsorship package options. The two most common ways to approach building eventsponsorship packages are: . 1) The Tiered Sponsorship Model.
Ever need help generating eventsponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative eventsponsorship ideas that will help you secure sponsorships for events of all kinds. You’re not alone!
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble. In 2022, statistics show that virtual events still held a firm place in the industry.
Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels?
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility.
With the boom of online events, most companies have increased their portfolio of virtual events. By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Sponsorship Opportunities.
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool.
If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. As you select speakers or session leaders, you’ll want to get their commitment that the topic they are addressing at your conference hasn’t been presented elsewhere.
EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025 event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events.
Event websites are more than just a digital flier or an online invitation. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. This helps you effortlessly visualize and customize your website.
The design of an event app is a powerful tool that is often underutilized. Through design, you can not only leverage your event brand, but you can also increase your event app adoption, attendee engagement, and overall ROI through sponsorship. How to Design an Event App to Reach Sponsorship Goals.
Iain Game, festival director of Wychwood Festival, Andrew Lansley, innovation manager at Cheltenham Festivals, Natasha Mortimer, managing and creative director of Imagineerium, and Mark Bustard, managing director of nvisible agency have joined Event Buyers Live’s (EBL) already impressive lineup of speakers. Register now at [link]
Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. There’s lots of potential for using this technology to live stream in-person sessions to a remote audience at your event. The Legality of Live Streaming Your Event.
The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. An influencer dinner and screening event included a panel discussion among talent and executives from “Julia.” Mutually Beneficial EventSponsorships. It was a win-win.
Establishing an event budget is a crucial step during the planning phase, right after setting your goals and objectives. A budget is a detailed forecast of what will be happening financially at your event. It helps control your expenses and revenues, and measures the success of your meeting or event performance.
Successful fundraising events are the lifeblood of many non-profit organizations and charities. Whether you’re a seasoned event planner or tackling your first fundraiser, this blog post will guide you through 10 easy-to-follow steps to ensure your next fundraising event is a resounding success. But fear not!
Real estate within digital event environments — from event apps to registration pages — has always been a hot spot for sponsorships. Images on landing pages, widgets on event app home pages, banner ads in speaker listings, and the like have been around for 15 years, and they’re not going anywhere.
Event websites are more than just a digital flier or an online invitation. If you can create great event websites, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. This helps you effortlessly visualize and customize your website.
Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. How Do Conferences Differ from Events and Conventions? “Event” is a blanket term that includes everything from intimate weddings to mega industry get-togethers.
The event is three days long and focuses primarily on educational topics that equip attendees with the skills to be leaders in the not-for-profit sector. The conference is a mix of speaker sessions, networking, exhibitor booths, and evening social events. The Challenge. ” — Rachel Lyon. ” — Rachel Lyon.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. That’s why asking the right questions upfront is essential to finding a provider that aligns with the goals and objectives of your events program. Get the Guide 1.
As an event creator, you know more than anyone that putting on events requires significant investment, both in time and in money. Venues aren’t typically free, and the same can be said for speakers, presenters, support staff, audio systems, video systems, and the list can go on.
How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.
With the boom of online events in 2020, most companies have increased their portfolio of virtual events. By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. Sponsorship Opportunities.
The event, a component of the brand’s programming March 11-13, took place at the local Banger’s Sausage House and Beer Garden, which was transformed to look like one of the show’s popular small-town destinations, the Department of Motor Vehicles. Agency : Civic Entertainment Group. Photo Credit: Rick Kern/Getty Images for Audible.
Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform. Hosts can mute a speaker or all speakers at once or remove them from the space completely. Android users.
Building your event budget can be a daunting task. Your event budget becomes your guide throughout the event planning process to help you make key decisions. Creating a detailed and realistic budget template goes hand-in-hand with a successful event. More: Hack Your Event Budget with Smart Meetings. Venue Fees.
Think: A VIP breakfast with plant-based food expert Pinky Cole of Slutty Vegan, a morning health and wellness event, a Black-owned marketplace, and rooftop happy hours for networking with one another and with speaker talent. A yoga class followed by a health and wealth conversation kicked off the event.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. While this is good news for event professionals, they need to start preparing to handle all of this work that is set to come their way.
The disruption of the event industry since the turn of the decade due to COVID19 has led to a spurt in virtual gatherings globally. As models continue to evolve, hybrid events have emerged as a viable alternative, combining the robustness of face-to-face interaction with a virtual online audience. . A way to drive growth.
So, You’ve Decided To Take Your Event Online… After weeks of sheltering in place, event professionals around the world have seen firsthand how challenging it can be to stay engaged online in the face of video conferencing and webinar fatigue. If you would like to learn more, sign up for one of our upcoming webinars.
Achieve Virtual Event Success. While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. In a virtual format, your event tech will take center stage.
Creating and sharing a video library is likely not the first thing event organizers think of when planning their in-person conferences. Sounds a lot like what we want our attendees to do at events, doesn’t it? If you thought going back in-person meant the end of video for events, read on to find out why you would be missing out.
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .
The widespread adoption of online events presents new revenue opportunities that associations can capitalize on as they return to meeting in person—even with very limited human resources. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.
As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.
Yep, the energy was as high as the Las Vegas temps at the milestone event, April 27-29 at the MGM Grand, where the industry gathered with an extra spring in its step as it cautiously eyed the light at the end of this two-year tunnel. For the early risers, there were morning 5K run/walks and breakfast roundtables covering hot industry topics.
Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Companies who sponsored your last event.
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