Event Marketer

JANUARY 3, 2025

Each event will feature tailgate games and food prepared by local chefs, including chef Stacey Weber, who oversees culinary operations for the Arizona Cardinals, and chef Rocco Whalen, owner of Fahrenheit Restaurants. The brand will host additional events in New Orleans for Super Bowl LIX that will be announced soon.

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Sponsorships Sports Entertainment Venues 263

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

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Sports Sponsorships Retail 2023 327

Event Marketer

JUNE 13, 2024

“This was more than just an event; this was a movement.” More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s

Sponsorships 336

Sponsorships Sports Education Marketing 336

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned. And that’s where the sport really lives.”

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Sponsorships Sports 2023 2021 246

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Sponsorships Social Media Sports 2024 315

Event Marketer

APRIL 1, 2025

Event Marketer is an exclusive partner of the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.

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Sponsorships Sustainability Sports Marketing 130

Event Marketer

APRIL 17, 2024

A platinum sponsor and official outfitter of the tennis tournament, Lacoste crocs invaded Hard Rock Stadium and the South Florida city from March 17-31, with branded banners, uniforms, pop-ups, parties and pools sporting the iconic green reptile design. Lynch says Lacoste sees the Miami Open as a global event, with the U.S.

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Sponsorships Apparel Retail Fashion 303

Event Marketer

MARCH 10, 2025

Fans can stop by for themed activities, exclusive merch, giveaways, surprise experiences, special events like Family Sundays, a Gaming Wall where they can face off in MLB the Show , an opportunity to compare the batting swings and stances of their favorite Mets players, and a chance to view a collection of rare Mets memorabilia.

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Banking Sports Sponsorships Retail 253

Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. A More Machine Amex-branded vending machine was also on-site, dishing out prizes to fans who answered sports-themed trivia questions correctly.

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2025 Apparel Sports Sponsorships 261

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Sponsorships Wireless Sports 2024 295

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

NOVEMBER 25, 2024

Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

Sponsorships 296

Sponsorships Sports Trade Shows Tech 296

Event Marketer

DECEMBER 2, 2024

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.

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Sponsorships Sports Events Entertainment 275

Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

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Sponsorships Food and Beverage 2023 Sports 320

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” 18 in Qatar. It doesn’t get bigger for us.”

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Sponsorships Sports Social Media Contracts 263

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 287

Sponsorships Wireless 2024 Advertising 287

Event Marketer

MARCH 27, 2024

Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.”

Sponsorships 287

Sponsorships Hospitality Sports Financial 287

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Sponsorships 2024 2023 Sports 263

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. Ahead of the U.S.

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Apparel 2009 2024 Sponsorships 315

Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere.

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Sponsorships Fashion Retail Sports 320

Picatic by Eventbrite

SEPTEMBER 29, 2022

Live professional sports reach millions of viewers, but your local softball teams, charity races, and events have great reach too. Building community and raising awareness are what amateur sports do best. Sporting events aren’t cheap, and that’s where sponsorship comes in.

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Sports Sponsorships Advertising Events 195

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Air Canada is a real connector of sport, culture and people. Listen here: Have an idea for an episode of Event Peeps?

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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2025 Trade Shows Sponsorships Marketing 242

Event Marketer

MARCH 25, 2024

Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.” Presented as live ticketed events from July 27 to Aug. Consider activewear brand Fabletics, which caused a commotion along the 26.2-mile Among messages: “This is the Fab Daddy you manifested.”

Sponsorships 287

Sponsorships Insurance Sports Banking 287

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. The post Buick’s NCAA Sponsorship Evolves with a Content Platform Supporting Female Athletes appeared first on Event Marketer.

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Sponsorships 2022 Sports Marketing 246

Event Marketer

FEBRUARY 14, 2025

Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb.

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Sports Apparel Sponsorships Hospitality 236

Event Marketer

MARCH 17, 2025

And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like San Diegos ShamROCK. Patricks Day parades, events and activations. Paddys as its tentpole event. Patricks Day events and parades. which accounts for 40 percent of exports. Petersburg, FL.

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2024 Sponsorships Sports Marketing 198

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. DUKE’S MAYO Mayonnaise was front and center on Sept.

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Sports Sponsorships Food and Beverage Apparel 286

Event Marketer

APRIL 4, 2022

When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. Consumers at the event enjoyed a putting green, “Golden Tee Golf” retro arcade game and various photo opportunities. Photo credit: PGA Tour.

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Apparel Sponsorships Sports Entertainment 330

Event Marketer

APRIL 10, 2023

On the surface, it would appear that live sporting events have returned to their former glory. But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled).

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Sponsorships Sports Insurance Entertainment 130

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 310

Event Marketer

APRIL 11, 2025

In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capacity. million viewers , making it the third most-watched womens Division I title game on ESPN platforms.

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2025 Sponsorships Sports 2018 146

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb.

Apparel 272

Apparel Sports Food and Beverage Fashion 272

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

Sponsorships 296

Sponsorships Sports Technology Tech 296

Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. More Reverse Activation Strategies: Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards. 22 through April 25. All of it was the fan’s to keep.

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Wireless Sports Sponsorships Transportation 360

Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” “As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets.

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2024 Sponsorships Sports Marketing 287