This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.
For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why EventSponsorships Are Valuable. Credibility.
Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.
With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. What is an eventsponsorship package? Benefits of using sponsorship packages.
There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. More : How to Use Social Media to Improve Your 2019 Events.
EventSponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable eventsponsorship package options. The two most common ways to approach building eventsponsorship packages are: . 1) The Tiered Sponsorship Model.
From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support the community-building tenet that night markets were founded on. The large-scale events, which typically take place from 6 p.m.
Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Eventsponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are EventSponsorships? In-kind sponsorship.
EventSponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable eventsponsorship package options. The two most common ways to approach building eventsponsorship packages are: . 1) The Tiered Sponsorship Model.
We are happy to release some of the most comprehensive research on eventsponsorship ever released. We analyzed 350 eventsponsorship packages in four sectors: ✔️ Healthcare ✔️ Finance ✔️ Tech ✔️ Luxury We gathered unprecedented insights on the following: ▶?
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive.
Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Download The EventMobi Sponsorship Strategy Guide to get started!
Ever need help generating eventsponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative eventsponsorship ideas that will help you secure sponsorships for events of all kinds. You’re not alone!
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. and Los Angeles 2028 (a showcase of tech and sustainability?). Listen here: Have an idea for an episode of Event Peeps?
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. That’s why asking the right questions upfront is essential to finding a provider that aligns with the goals and objectives of your events program. Get the Guide 1.
High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. Another popular addition is to incorporate demo kiosks where tech providers can share their solutions and grow connections.
Technology is the glue that holds a good event together. Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the event app you use will have a huge impact on your success. Diversified Communications ULC Cuts Costs by $8,000 using an Event App.
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool.
We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. It is not uncommon for things to go completely wrong on the day of the event. What do you need?
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015. Let us know.
Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. There’s lots of potential for using this technology to live stream in-person sessions to a remote audience at your event. The Legality of Live Streaming Your Event. clips, and background music.
Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.
Are you attending EventTech Live (ETL) in London next week? What the Event Offers EventTech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. Demonstrate the Value of the Event After the event, who are you reporting to: your boss, clients, investors, or other stakeholders?
And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. billion mobile AR user devices worldwide.
SPARKS FLY OVER CALI DURING PALOMA’S ‘DATE WEEK’ EVENT SERIES Over the summer, FreshDirect pounced on Forbes data that revealed Gen Z has dating-app burnout by hosting a speed-dating picnic. Across 40-plus events in L.A. Now, Paloma has upped the ante. 4-11) and San Francisco (Nov. The best part?
Establishing an event budget is a crucial step during the planning phase, right after setting your goals and objectives. A budget is a detailed forecast of what will be happening financially at your event. It helps control your expenses and revenues, and measures the success of your meeting or event performance.
Elise is the Marketing & Communications Manager for event-tech company Entegy. Innovative technology has transformed the onsite experience at conferences and similar events. But what if your eventtech could pay for itself? This is a guest post from Elise Hanslip.
Yep, the energy was as high as the Las Vegas temps at the milestone event, April 27-29 at the MGM Grand, where the industry gathered with an extra spring in its step as it cautiously eyed the light at the end of this two-year tunnel. For the early risers, there were morning 5K run/walks and breakfast roundtables covering hot industry topics.
ExpoPlatform is a leading online networking and management platform for live, hybrid and virtual events. It’s AI-powered web and mobile-based solutions empower event organisers to enhance attendee engagement, generate quality leads and drive ROI. Contact here ! Sponsored Content.
Hybrid events are not new – if you think about it, you have likely participated in many hybrid events in the past. If you are still not sure about how to put together your hybrid event, ask yourself these four questions. 1) Is hybrid the right format for this event? 1) Is hybrid the right format for this event?
Popular brand personality Jake from State Farm made appearances at two live tailgating events. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.
For many event organisers, the big question is, how do I know if my event was successful? From ticket sales to website performance, an event has many dimensions that demonstrate where the value lies. The effective measurement of this value is the first step to making your event cost effective and your clients happy.
Following the success of 2022’s event last week, The Chameleon Agency announced they have been appointed as the creative production team behind Manchester Tech Festival 2023. The event highlights diverse talent and showcases innovative businesses in Manchester and beyond.
We’ve done programs outside of festivals, for example, with our sponsorship of the Drake [concert] tour, where we’re using AI to enable fans to immerse themselves in a version of the Sprite commercial that Drake did with us. So it creates much more customized creative that couldn’t otherwise be done on a manual basis at scale.” “At
Up until 2019, your live event audiovisual Request for Proposal (RFP) was straightforward. Now, here you are in 2021 adding another cog in the wheel as you are tasked with writing a blended RFP for your upcoming event that will most likely include a hybrid plan for 2022. Two teams managing the two formats for one event.
How Do Conferences Differ from Events and Conventions? “Event” is a blanket term that includes everything from intimate weddings to mega industry get-togethers. Both conferences and conventions fall under the “events” umbrella. Everything from academic conferences to virtual events is fair game.
” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. But one thing didn’t change: Vox’s strategic approach to the event as “live journalism.”
The events industry is a fascinating thing. From spectacular awards shows to high-tech conferences, sponsors have a large choice of events that they can invest in, so setting your sponsorship proposal apart from the others is a key to success. Eventsponsorship proposal: Visual requirements.
A common question we often get from our clients is, “What’s the best way to measure event ROI?” . You, along with all of your event stakeholders, likely itch for an answer to that integral question after each one of your events. . In today’s digital age, event data and analytics are readily available to event planners.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content