Smart Meetings

JANUARY 9, 2025

The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. What Is the Live Events Industry?

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Event Marketer

AUGUST 23, 2024

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer.

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Sports Event Marketing Marketing Meetings 299

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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Entertainment Tech Event Tech Food and Beverage 262

Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

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2025 Airlines Food and Beverage Sports 278

Event Marketer

JANUARY 16, 2025

An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom.

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2025 Retail Trade Shows Sports 279

Prestige Events Magazine

JANUARY 22, 2025

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. The venue will also welcome the British Society for Haematology, the Energy Networks Association and the European Academy of Clinical Allergology and Immunology among many other conferences and corporate events that are key to the city.

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Smart Meetings

NOVEMBER 8, 2024

A conference can be a full-contact sport. To get the most out of the time invested, the trainer/event designer needs to be thoughtful about how the agenda is structured to deliver content and experiences on offer. The post Event Attendee Energy Optimization Survey appeared first on Smart Meetings. 22nd, 2024!

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Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

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Sports Sponsorships Retail 2023 328

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Air Canada is a real connector of sport, culture and people. Listen here: Have an idea for an episode of Event Peeps?

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Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. A More Machine Amex-branded vending machine was also on-site, dishing out prizes to fans who answered sports-themed trivia questions correctly.

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2025 Apparel Sports Sponsorships 265

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

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Prestige Events Magazine

MARCH 6, 2025

The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced a stellar line up of politicians, policymakers and leading industry figures for its signature Global Policy Forum, which this year is sponsored by RX Global. The programme can be viewed here.

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Prestige Events Magazine

OCTOBER 14, 2024

From historical buildings like Ashburton Hall to contemporary buildings and state-of-the-art iconic sports facilities like Lee Valley White Water Centre and the National Cycling Centre in Manchester – our portfolio is as broad as it is unique. 3/ From a client perspective, what does Dan Le Grange bring differently to the mix?

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Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.

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Prestige Events Magazine

MARCH 18, 2025

by Simon Hainsworth, Managing Director of Corporate & Sporting Events [CSE] Whether the focus is badminton or business, each new year sees a plethora of sporting events and conferences take place across the globe.

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2025 Sports Transportation Sustainability 130

Event Marketer

DECEMBER 2, 2024

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.

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Sponsorships Sports Events Entertainment 278

Prestige Events Magazine

NOVEMBER 12, 2024

By uniting The Bulb’s award-winning ESG model with Trivandi’s proven strategy, design and delivery expertise, we will raise the bar for sustainability standards across the events, venues, destinations and organisations we serve. My team and I are delighted to be part of the Trivandi family and can’t wait to see what the next chapter brings.”

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Smart Meetings

JANUARY 28, 2025

Caesars, Harrahs and Tropicana to host top-tier celebrations As the countdown to Super Bowl LIX begins, Caesars Entertainment properties in Atlantic City are gearing up to offer sports enthusiasts an unmatched experience. this sportsbook is a haven for sports fans. The Wild Wild West at Caesars: Spanning over 15,200 sq.

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Entertainment Sports Venues Technology 239

Prestige Events Magazine

DECEMBER 5, 2024

World Kabaddi is delighted to announce bookmaker Paddy Power as the competition’s Title Sponsor at the launch event which welcomes around 200 West Midlands partners and stakeholders to enjoy an exhibition kabaddi match. Expect banter, big hits, and breathtaking entertainment – this is sport, Paddy Power style.”

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Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

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Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. It’s interesting because the U.S.

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Smart Meetings

NOVEMBER 20, 2024

Lucky for you, these new and renovated properties offer a beautiful cabin setting rich with fun recreation, decadent dining and gorgeous gathering spaces to give your event that complete once-in-a-lifetime feel. The Clubhouse, in addition, features and an expansive new deck, perfect for outdoor events.

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Event Marketer

JANUARY 3, 2025

Each event will feature tailgate games and food prepared by local chefs, including chef Stacey Weber, who oversees culinary operations for the Arizona Cardinals, and chef Rocco Whalen, owner of Fahrenheit Restaurants. The brand will host additional events in New Orleans for Super Bowl LIX that will be announced soon.

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Sponsorships Sports Entertainment Venues 264

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb.

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Apparel Sports Food and Beverage Fashion 274

Event Marketer

NOVEMBER 25, 2024

Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

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Sponsorships Sports Trade Shows Tech 298

Smart Meetings

NOVEMBER 8, 2024

Refract Seattle 2024 was the largest yet, in the festival’s sixth year—and it’s a shining example of an opportunity for business meetings and events, from citywides to VIP groups, to get connected with the locale of their chosen destination in an unforgettable way. We just want people to know who we are.

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Event Marketer

MARCH 7, 2025

In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.

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Sponsorships Tech 2024 Apparel 249

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall TV matters to us so much, and it’s a big event that we’re trying to build toward.

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Prestige Events Magazine

MARCH 27, 2025

As a white label industry, business meetings and events dont just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond. to 15%, set to take effect next week, the sector has continued to grapple with severe recruitment and retention challenges.

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EventSource

FEBRUARY 25, 2025

Set in the iconic Esso Great Hall , surrounded by the gleaming Stanley Cup and walls lined with hockey history, their wedding combined romance with an unmistakable reverence for the sport that brought them together. Vendors Featured in this Article 17 Reviews Hockey Hall of Fame Venue 96 Reviews Designed Dream Event.

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Sports Venues Events 282

Prestige Events Magazine

MARCH 25, 2025

Sir Chris Bryant MP, the Minister of State for Media, Tourism and Creative Industries, will open next week’s Global Policy Forum on behalf of The Business of Events.

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Sports Trade Shows Tourism Government 165

Prestige Events Magazine

MARCH 18, 2025

Taking place on 1 April at IET London: Savoy Place, the signature event organised by the leading Think Tank and Advocacy Network for the business events sector, has already attracted over 260 registrations from senior industry figures representing some of the sectors most recognised brands.

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2025 Sports Events Management 165

Event Marketer

JUNE 13, 2024

“This was more than just an event; this was a movement.” More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s

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Sponsorships Sports Education Marketing 336

Prestige Events Magazine

FEBRUARY 28, 2025

Ashton Gate Stadium, one of the premier event venues in Bristol and the South West, has officially launched its highly anticipated Christmas 2025 party packages. Alternatively, guests can enjoy the largest indoor pub screen in the UK at our Independence Sports Bar, making for an immersive and lively celebration.

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Event Marketer

FEBRUARY 14, 2025

Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb.

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Sports Apparel Sponsorships Hospitality 243

Prestige Events Magazine

JANUARY 20, 2025

Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.

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