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Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?
In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.
The high-tech projections featured historic NBA highlights from four decades across four cities. Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. Yahoo Sports (@YahooSports) February 20, 2022. 18-20, in Cleveland.
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Air Canada is a real connector of sport, culture and people. Listen here: Have an idea for an episode of Event Peeps?
An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom.
sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.
by Simon Hainsworth, Managing Director of Corporate & SportingEvents [CSE] Whether the focus is badminton or business, each new year sees a plethora of sportingevents and conferences take place across the globe.
Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.
Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9.
Then it was on to explore a series of footprints themed around topics including news, sports, gaming, awards shows, and trending TV and music charts. More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. Agency : DesignScene.
Nearly two years on from hosting the biggest-ever Commonwealth Games, the West Midlands will roll out the red carpet for more than 1,500 international delegates from 120 sporting federations to showcase why it is at the heart of sport in the UK.
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. This year’s competition, taking place Aug. MERCEDES-BENZ.
More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. There’s also a merchandising area that can be cleared out within 10 minutes to become an event space with a fully-functioning stage where up to 250 people can view product launches and catch live concerts.
The event included an update on the economic status of Las Vegas, a discussion about WrestleMania 41 at Allegiant Stadium and a talk about what makes Sphere such an appealing attraction to visitors. It’ll be a week-long event. How does Las Vegas keep pushing the envelope? The third Preview Las Vegas, held Jan. I doubt it.
In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. From Friday to Sunday, the publication offered live music, photo moments and a host of partner activations.
Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. There’s lots of potential for using this technology to live stream in-person sessions to a remote audience at your event. The Legality of Live Streaming Your Event. clips, and background music.
They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” How did it go?
” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. But one thing didn’t change: Vox’s strategic approach to the event as “live journalism.”
After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Outdoor events will take place rain or shine.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports.
“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.”
As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.
Across the board, new meeting spaces make for premium, curated events. Visionary Spaces Stadium Club at Caribe Royal Orlando Resort Caribe Royal Orlando Resort debuts Stadium Club , a high-tech, immersive experiential sports-themed venue. The renovation also significantly expanded all meeting and event spaces.
Travel tech tools you need in your carry-on? Read More : American Airlines Eases Pet Policy New Study Reveals Benefits of Sports and Music Tourism Collinson International has just released a report revealing the details of spending by those traveling for sports and music events, and the results are eye-opening.
Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. More From State Farm’s Event Portfolio: State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball.
An independent team of sport, health and tech experts have been brought together to explore a range of high-tech solutions so that fans can be back in elite sports venues when it is safe to do so, Culture Secretary Oliver Dowden has announced. “But I will not give up on finding ways to get fans back safely.
Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.
And what better way to kick off a new year than with an eventtech predictions episode? As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. Will and Brandt are joined by a regular guest on the EventTech Podcast: Endless’ very own Kyle Kocinski.
This unobtrusive and humanoid-style robot is ideal for event and function photography and offers a variety of useful interactions. Type of events served: Awards Brand activations Concerts Conferences Exhibitions Experiential Festivals Galas dinners Incentive programmes Meetings Parties / functions Sportingevents Weddings.
19-21, bringing its unique blend of style, tech, and bold looks. This year, the show introduced the Sun and Sport area focusing on the sport-related products and research around them, so it made sense to anchor it with a pickle ball court and get some team action going. Want us to cover your booth?
About: Mixtroz is the one of the only ways to increase attendee engagement and collect custom data in real time at events. Mixtroz services events, meetings, trainings, orientations, weddings, you name it—anywhere 50 or more are gathered. If you would like to be featured in one of our EventTech spotlights, please see here.
An off-site on the Biscayne Lady, a three-story yacht that serves catered meals, sports a DJ and a themed bar, showed off the fast-growing city. Showing up to a tech check with professional lighting, audio and background is the new three-piece suit,” he said. “We Read More : Hot Tips for Visiting Miami. Play Through the Fouls.
Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.
The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. HOW WOULD YOU DESCRIBE THE STATE OF EVENTS IN THE CITY?
And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. billion mobile AR user devices worldwide.
Our innovative web-based matching platform instantly connects global exhibitors and stand builders, to allow them to find each other easily and save time when planning their upcoming events. Type of events served: Exhibitions. Type of tech provided: Event & project management Marketplace Matchmaking New technology Websites.
Event professionals from agencies, the corporate sector and a variety of technology companies will be treated to an open-air BBQ at Tresham House Gardens, Red Lion Square in Holborn, on Wednesday 11 th September 2019. Last year, the lab hosted over 100 event professionals to celebrate all things ‘techy’. Register for the event here.
Would it surprise you to learn that 84% of attendees come to events for networking? This blog post offers creative solutions that can be fun, engaging, and, most importantly, allow the shyest attendee to walk away with more connections than before they arrived at your event. What are your event expectations?
In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the EventTech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally.
EventTech Live (ETL) – Europe’s only free-to-attend show dedicated to the world of #EventTech – has today announced that registration in now open. Sessions announced today include; The ultimate guide to free tech tools for your events, 5 Ways to increase revenue through technology and Is facial recognition right for you?
Event management podcasts can certainly come in handy. Organisers can listen to them when they’re cooking, playing sports, or driving home from work. Podcasts for event planners are easy to use. Top 10 event management podcasts. This podcast for planning events has been around for quite some time. PlannersPod.
In addition, events cost 10-20% less than events hosted at other destinations, according to Don Goodman, executive director of sales with Caesars Entertainment. The Novi Room at The Row is a versatile meeting space excellent for both seated events and standing receptions. of event space and 4,000 guest rooms.
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