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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Spot the robot was on hand, too, for a touch of smile-inducing tech. Have a story idea?

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Event Tech Industry Forecasters: Q&A with SensoryCo

Event Marketer

From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. You want to make things about as “real” as possible, whether the activation is heavy in tech or not. DO WE NEED TECH TO ENGAGE THE SENSES?

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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? AI is becoming an essential tool in creating production design for large scale events. HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? THIS IS A SAFE PLACE.

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Case Study: CVB Partnership Amplifies Impact at Lenovo Tech World 2024

Smart Meetings

Events take a village. By working with Visit Bellevue, the planners for Lenovo Tech World 2024 show the transformative power of partnership. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it.

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Best of 2024: Event Tech

Smart Meetings

How event tech helped planners create better events in 2024 The secret sauce of any significant event is ultimately the event technology, which adds the finishing touch to the visual aesthetic. Whether it is the lighting, the video component or the AI app integration, every element shapes an events structure.

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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult.