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10 Virtual Trade Show Platforms for Your Next Event

EventMB

As virtual meetings and conferences become more common, we can only assume that online trade shows are next. Although they're more complicated to transition online, there is existing tech to assist. Here are ten tools for organizing virtual trade shows.

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. Roughly 90% of event organizers perceived both attributes as important to attendees.

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How One Trade Show Fixed an Outdated Registration Process

Picatic by Eventbrite

If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. The post How One Trade Show Fixed an Outdated Registration Process appeared first on Eventbrite US Blog.

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Trade Show Booths Showcase Innovation at IMEX America

EventMB

This year’s IMEX America represents the exhibition’s first return to an onsite event in two years. And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech?

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7 Top Tech Ways to Measure Traffic at Trade Shows

EventMB

An accurate trade show traffic count can be the difference between a sponsor or vendor agreeing to spend their marketing dollars with you or another event. If you want more sponsors and vendors, get ready to use tech to get the most accurate traffic counts.

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A Future Vision for Trade Shows

EventMB

Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move.