Event Marketer

DECEMBER 17, 2024

In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S. We created that categoryand it was through trial at activations and events.

Food and Beverage 279

Food and Beverage Marketing Sponsorships Transportation 279

Prestige Events Magazine

MARCH 18, 2025

by Simon Hainsworth, Managing Director of Corporate & Sporting Events [CSE] Whether the focus is badminton or business, each new year sees a plethora of sporting events and conferences take place across the globe.

2025 130

2025 Sports Transportation Sustainability 130

Smart Meetings

NOVEMBER 26, 2024

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Transportation is another area where resources and timing are stretched.

Transportation 246

Transportation 2024 Contracts Speakers 246

Prestige Events Magazine

OCTOBER 14, 2024

It’s been incredible to host events with stand out shows including the Kennedy Fashion event promoting H&M’s recent collection with stars like Charli XCX to Matchroom Boxing bouts with Jonny Fisher and Alen Babic with the electric atmosphere at Copper Box Arena.

2026 269

2026 Sports Fashion 2024 269

Smart Meetings

NOVEMBER 8, 2024

Refract Seattle 2024 was the largest yet, in the festival’s sixth year—and it’s a shining example of an opportunity for business meetings and events, from citywides to VIP groups, to get connected with the locale of their chosen destination in an unforgettable way. We just want people to know who we are.

Travel 246

Travel 2024 Tourism Hotels 246

Eventmobi

MARCH 19, 2025

Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.

Financial 195

Financial Management Sponsorships Advertising 195

Event Marketer

JANUARY 9, 2025

Mapped projection and TVs transported attendees to some of the worlds most prestigious museums, including MoMA and The Met, delivering a true moment of awe. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Exit surveys were employed, among other measurement techniques. Learn more here.

2025 278

2025 Automotive Trade Shows Transportation 278

Smart Meetings

NOVEMBER 13, 2024

Events take a village. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. There were opportunities for us to buy out different destinations and evening event venues that we might not have had access to in a larger city.”

2024 211

2024 Tech Transportation Negotiating 211

Event Marketer

MARCH 26, 2025

Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. Moments of Zen Wed designate Zen as a secondary theme at the event.

Conference 200

Conference Trade Shows 2025 Transportation 200

Prestige Events Magazine

OCTOBER 22, 2024

The award-winning venue partnered with Smart Works for its client event, where guests were invited to contribute an item of womenswear, shoes, or accessories to the charity as part of their participation. We’re always looking for charities that we can support by using the meetings and events that we host as ways to make a difference.”

Hospitality 264

Hospitality Hotels Sustainability Transportation 264

Event Marketer

OCTOBER 31, 2024

Taylor Swift heads to Toronto where the city is already preparing for “Toronto’s Version: Taylgate ’24,” a citywide experience of happenings and activations captured in an Event Map designed by local artist Alysha Dawn. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies appeared first on Event Marketer.

Marketing 312

Marketing Social Media Travel Transportation 312

Event Marketer

OCTOBER 28, 2024

The Suntory-owned hard seltzer brand planted the 12-meter-tall (about 39 feet) installation in Tumbalong Park in an effort to bring its Japanese heritage to life and transport attendees to the neon-lit streets of Tokyo. Worth its weight in gold. 14-20 was anything but standard. Indeed, the vending machine was much more than a visual play.

Retail 278

Retail Transportation Financial 2025 278

Smart Meetings

NOVEMBER 13, 2024

BCD Meetings and Events G uide helps make events more sustainable BCD Travel released a sustainability guide for meetings and events earlier this year, offering planners global sustainability trends and best practices. There are certain minimum things that they would expect or not expect to see at an event.

Sustainability 237

Sustainability Hotels Events Travel 237

Smart Meetings

MARCH 21, 2025

Avoid pitfalls and protect your event Contracts are the lifeblood and backbone of the meetings industry. Warner also suggests adding a frustration of purpose clause if the reason the event was planned is no longer viable. If your event is an afternoon lunch, consider not including dessert; it will help reduce the overall cost.

Negotiating 130

Negotiating Contracts 2025 Meetings 130

Prestige Events Magazine

OCTOBER 15, 2024

Exhibition White City, one of West London’s leading event venues, is preparing for an exciting new chapter as its partnership with the iconic Flipper’s Roller Boogie Palace residency, the world’s most immersive roller rink experience, rolls into its next phase.

Retail 249

Retail 2025 Venues Transportation 249

Prestige Events Magazine

SEPTEMBER 17, 2024

By Simon Hainsworth, Managing Director of Corporate & Sporting Events Management (CSE) This year’s Olympic Games in Paris saw sustainability placed front and centre, with a heavy focus on emissions reduction and an unprecedented £1.2 billion invested in the cleanup of the River Seine. This single initiative has since saved an estimated 1.7

Sustainability 263

Sustainability Transportation Venues Technology 263

Event Marketer

DECEMBER 17, 2024

Each moment transported them into a new world. The post 5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre appeared first on Event Marketer. At an activation for citizenM in Austin, we worked with the hotel to create stories inspired by the city itself and local artists. The lesson?

Transportation 233

Transportation 2023 Venues Hotels 233

Smart Meetings

JUNE 17, 2024

It provides us with the opportunity to not only protect the environment, but to ensure that we are contributing and promoting the well-being of people long beyond our event. This fits so well with our—the impression that we leave on our attendees at events today will keep them coming back in the future.

Technology 289

Technology Transportation Sustainability 2010 289

Smart Meetings

NOVEMBER 13, 2024

Many plan both internal and customer events, incentive trips and sales meetings. Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.

Insurance 244

Insurance 2024 Financial Negotiating 244

Smart Meetings

FEBRUARY 21, 2025

Hosts Global Forum convened in Athens to celebrate ferocious creativity Destination Management Companies (DMCs) embody a wealth of resources for planners, helping with access for everything from transportation and entertainment to decor and gifting. They are strategic partners who can help build a program based on client goals and budgets.

2026 243

2026 Airlines Hotels 2025 243

Event Marketer

MARCH 17, 2025

Think transportive, color-rich setting and comfort-first design that created an elevated, on-brand experience. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. Have a story idea? Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.

Healthcare 261

Healthcare Tech 2025 Transportation 261

Prestige Events Magazine

JANUARY 9, 2025

There are also discounts offered to groups coming via coaches and minibuses and FIT travelling by green transport. Blenheim Palaces vision for a sustainable future: Green travel : Visitors are encouraged to travel green, with incentives for those arriving by train, bus, bicycle, or electric vehicle.

2025 259

2025 Sustainability Travel 2027 259

Smart Meetings

MARCH 31, 2025

Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Ripple Effects of Events Events change behavior long-term, said moderator Devon Mongomery Pasha , setting off a series of stories about exactly how that is happening in the Pacific Northwest.

2026 130

2026 2023 Retail Travel 130

Conferences that Work

DECEMBER 4, 2023

Fake women event speakers? Yes, friends, it’s now obvious that what our industry needs is… fake events! We are all impressed by those huge events that everyone who is everyone has to attend for FOMO. And getting people to register and actually attend events these days is a ton of work. Instead, create fake events!

Speakers 392

Speakers Negotiating Transportation Sports 392

Smart Meetings

JANUARY 9, 2025

Read More : Event Case Study: Walmart Experience at CES 2024 Perso AI Live Chat Attendees could have a real-time conversation with an AI assistant at Perso AIs booth. Segway Segway is a creator of personal transportation, power station and mowing products for individual consumers and businesses.

2025 246

2025 2024 Transportation Speakers 246

Smart Meetings

APRIL 3, 2025

Tyra Dyson, CMP, DES Chief Events Strategist, TCD Events & Hospitality See her speak in Smart Start: Better Together: Championing Women in Events. What makes the meetings and events industry special? Our contributions to a city’s economyimpacting transportation, lodging, dining and retailare immense.

2025 147

2025 Fashion Tourism Hospitality 147

Event Marketer

MARCH 7, 2025

In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult.

Sponsorships 249

Sponsorships Tech 2024 Apparel 249

Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. And of course, they’re often eye-catching in their own right—a mobile billboard that unpacks into an experience. Agency: Engage & Resonate) Kick off the tour with a Killer stunt.

Apparel 296

Apparel Fashion Social Media Travel 296

Event Marketer

OCTOBER 22, 2024

Additional design features include Emerald City-inspired wallpaper and a bespoke entry portal that will transport consumers into a sophisticated living area, also styled after the Throne Room. One turn of the key, and a curated beverage bar magically appears. The giveaways are pretty magical, too.

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Smart Meetings

FEBRUARY 21, 2025

Bonus points if you include a few tailored recommendations based on their event details. Flexible Packages and Customization Options Every event is unique, so offering customizable packages or perks tailored to the planners needs can set you apart. Transparent Pricing Without Surprises Nothing derails trust faster than unexpected fees.

Meetings 130

Meetings Transportation Tech Technology 130

Prestige Events Magazine

NOVEMBER 12, 2024

This same decline in sustainability integration is present when construction companies choose to exhibit at one of the UK’s 190 national and regional construction events and exhibitions. Think Timber Using timber for event stands is a popular choice, driven by its sustainability, aesthetics and versatility.

Sustainability 147

Sustainability 2024 Transportation 2023 147

Smart Meetings

NOVEMBER 14, 2024

Events take a village. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. There were opportunities for us to buy out different destinations and evening event venues that we might not have had access to in a larger city.”

2024 130

2024 Tech Transportation Negotiating 130

Smart Meetings

MARCH 20, 2025

Intimate seating vignettes encourage social connection for every visitor, whether gathering for an event across the 12,000 sq. Planners can transform visuals to suit their event theme, adding logos, videos, branded content and dynamic imagery to immerse guests in a space like no other.

Food and Beverage 211

Food and Beverage Meetings 2009 2025 211

Smart Meetings

NOVEMBER 14, 2024

BCD Meetings and Events G uide helps make events more sustainable BCD Travel released a sustainability guide for meetings and events earlier this year, offering planners global sustainability trends and best practices. There are certain minimum things that they would expect or not expect to see at an event.

Sustainability 130

Sustainability Hotels Events Meetings 130

Event Marketer

MARCH 17, 2025

pizza capitals (New York City, Detroit and Chicago) are in for an extra treat, tooa custom box of Pepperoni Nuggets with Hidden Valley Ranch transported directly to their doorstep by the Pretzelria service. Pacifico was integrated into the events full range of touchpoints, from on-site activations to branding to digital content.

Sports 194

Sports Banking Tourism Transportation 194

Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Nicola Kastner has been named CEO of The Event Leaders Exchange (ELX). Roy’s experience spans more than 30 transportation brands. Submit your news here. Johnson and Jack Morton Worldwide.

Sports 273

Sports Transportation 2021 Event Marketing 273

Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. The brand additionally revealed its new Black Label Collection during the event. Throughout NBA All-Star 2025, hosted Feb.

2025 265

2025 Apparel Sports Sponsorships 265