article thumbnail

Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. Listen here: Have an idea for an episode of Event Peeps? Let us know.

2024 276
article thumbnail

Destination Brief: Milwaukee Embraces Flexibility and Accessibility with Wisconsin Center Expansion

EventMB

Skift Take: Milwaukee is building on its strengths as a top meeting destination through a massive extension of its Wisconsin Center. Find out what the updates mean for event planners, and how attendees can take advantage of the city's many attractions after the official agenda wraps up.

Meetings 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

article thumbnail

Five Ways to Nurture a Dedicated Brand Community

Event Marketer

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. Create a Rallying Cry.

article thumbnail

New and Renovated: Built to Gather

Smart Meetings

It is made up of nine meeting rooms, each of which are versatile for custom configurations, whether you’re seeking space for a conference, breakout sessions, town halls, classroom-style learning, corporate social events and more. of event space is made up of eight meeting rooms, plus unique outdoor spaces and even a beer garden.

Hotels 246
article thumbnail

Elevating Holiday Cheer Through Culinary Creativity  

Smart Meetings

The olfactory senses tantalized during holiday meals are powerful bonding forces that can help event organizers creating lasting networks. Who better to break down amazing holiday cooking strategies than the folks in the massive kitchens whipping up holiday cheer for your big event? Bill Delp, banquet chef, Wisconsin Center. .

Hotels 246
article thumbnail

Smart Moves in Lake Geneva, Cancun and More

Smart Meetings

Darcy is director of marketing and communications for Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Innov8 Meetings + Events named Castellanos director of global events. Castellanos has experience in sales, marketing and special events; she previously worked as executive director for ODC Products. Jenna Darcy.

Hotels 246