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New York Fashion Week looked different this year, and that was good news for consumers. YSL timed the launch of its NU collection of minimalist skincare products to Fashion Week with its sights set on courting Gen Z. Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show. Aligning a Product Launch with Fashion Week.
But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S.
If you’re putting together a new fashion event, chances are, it’s because you’re passionate about style and culture. The reality is, you could orchestrate the fashion event of the century. Your vision conjures up words like sophisticated, dazzling, cutting-edge, and vogue. But Technology? Admin tasks? Maybe not so much.
Ad infinitum: a circular fashion showcase by PROJECT featured an outdoor winter scene complete with a clear igloo dome that added an element of connection with nature. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.
For London Fashion Week 2024 the Barbican’s Sculpture Court, Curve Gallery and its car park hosted showcases from designers Roksanda, Supriya Lele, and 16 Arlington, cementing the Barbican as a go-to venue for high-profile fashion events and brand photoshoots.
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. 10-12 to the Las Vegas Convention Center. These shows are all about a unique blend of vibe and business.
And in true “Deadpool” fashion, the promotions were quite cheeky: “Fans are encouraged to get their butts over to each tour stop to snag some sweet prizes and snap those legendary selfies with the variants.” Agency: Little Cinema.
Youwen looked dashing in Zegna menswear, while Qiushi wowed in her gorgeous look by Tang Makeup Studio and wedding dresses from Magnolia Fashion Group , Saiid Kobeisy Fashion House , and Zebra Bridal Couture. The day kicked off with Youwen and Qiushi getting ready for their most-awaited celebration.
Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) Air Canada is a real connector of sport, culture and people. and Los Angeles 2028 (a showcase of tech and sustainability?).
Blitz: the club that shaped the 80s will be a sensory extravaganza of music, flamboyant fashions and pioneering art, film and graphic design with guests able to experience the trailblazing club before enjoying a party of their own in the museum’s impressive Atrium.
Skift Take: Sofia Crokos discusses her love of fashion, food and the value of building personal connections. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
The revival of old-school fashion trends is powering nostalgic experiences, too. The brand stopped outside some of its key NYC retail locations during New York Fashion Week with a branded coffee truck experience, offering a menu of drinks that correlated with each shoe style.
The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli.
The post New and Renovated: Downtown Destinations and Old-Fashioned Glamour appeared first on Smart Meetings. These locations and more are within a block of The Ritz-Carlton. Read More: New and Renovated: Vintage Luxury and Modern Experiments.
NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. When the VIPs left, the space was opened up to the public from 2-5 p.m., and more than 300 people stopped by to snag a complimentary matcha drink. Say it with us now: Ommm… ( Agency: Bread & Butter, p.r.)
In recent years, the beautiful Grade-II listed venue in London’s fashionable Bloomsbury district, has emerged as a trailblazer in sustainable event planning and operations. BMA House, one of London’s leading sustainable event venues, will proudly showcase its innovative, eco-friendly practices at the Sustainable Events Show on 31 st October.
BONUS CONTENT: STEVE MADDENS GAMIFIED FASHION SHOW Its an oldie, but a goodie worth sharing: Last fall, Steve Madden hosted a gamified Sole Survivor fashion show and launch event in London for its Beyond Borders collection. On the other coast, to support the L.A. Fire Department Foundation.
Samples were placed on stands fashioned out of tires. Sasquatch was posing for pictures from the crowded bleaches. The corner booth was accessible only on one side, capturing the excitement of the race track with a unique traffic flow. And yes, a bloody mary and a meat stick is a hard combo to beat.
It’s been incredible to host events with stand out shows including the Kennedy Fashion event promoting H&M’s recent collection with stars like Charli XCX to Matchroom Boxing bouts with Jonny Fisher and Alen Babic with the electric atmosphere at Copper Box Arena.
Hosting more than 800 events each year across its 19 dynamic events spaces, Church House has opened its doors to a plethora of large-scale events this year including charity balls, a fashion show, and seven events which saw the entire venue hired exclusively for two days or more.
Watch the Live-action Shoot: Photos: Courtesy of Diageo More Times Square Takeovers: Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers #ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot The post Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign (..)
You Might Also Like: Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports Rebranded Network ION Champions Womens Sports with a Grand Central Pop-up Clever Pre-game Partnerships If you think the NFL has the lock on the pre-game fashion runway, click on over to the coverage of the female soccer athletes (..)
Avoiding Common Attire Mistakes While we are not generally ones for following fashion “rules”, there are a few we do abide by when it comes to weddings. Whatever colour you choose can be accented with the perfect tie or pocket square in a contrasting colour to add interest and dimension.
Central Hall Westminster morphed into a mystical world inspired by Indian and Nigerian folklore for the 40th anniversary of London Fashion Week (16-20 February 2024) as the venue showcased Ahluwalia’s Autumn / Winter 2024 collection. White Light’s support with backstage video relay, lighting and power also aided the smooth delivery.
History of BEIW Living in Color Fashion Show The ambitious list of partners and attractions was long that first year. Washington Convention Center, the sparkling capstone to the week was PCMAs Visionary Awards, which Karamat said combined with the fashion show raised almost $1 million for PCMA Foundation grants, research and scholarship.
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Fresh Takes on Wellness Lounges are not a new idea, but there are different ways to go about them.
8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. A host of glitzy celebrities hopped aboard the Hilfiger-branded ferry to view the nautical-themed fashion show. Then on Sept. Here’s hoping. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?
The Barbican continues to grow its offering as an exciting and inspiring event space for the creative industries including leading brands in the fashion sector. The events, which have featured across mainstream fashion media have welcomed an array of distinguished designers, models, journalists and fashion enthusiasts from around the globe.
Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. Grand Prix weekend. Presented by Complex, a pop-up on Oct.
Walmart Taps into the BookTok Community and TikTok Fashion Trends Last summer, Walmart focused its social listening on TikToks community of readers and authors who are passionate about discussing books and literature, affectionately known as BookTok.
In apparel, new embellishment techniques allow for creative personalization and decoration, taking cues from fashion with digital transfers, patches, and unique logo placements. She is noticing the shift towards the experience of gifting (umm, exploding cake?) and retail-grade quality of products.
Clyde Carroll In his 13 years at DublinTown he was integral to growing Dine in Dublin, The DublinTown Food and Drink Festival, the Dublin Fashion Festival and Dublin at Christmas, the city’s Christmas campaign each year.
Irish American fashion designer Paul Costelloe will open the 40 th anniversary of London Fashion Week with his Autumn Winter ‘24 collection inspired by his experiences of New York living. With London Fashion Week starting in 1984, Costelloe is the longest-standing fashion show designer, with over 76 runway shows under his belt.
Why not celebrate GMID with some good old-fashioned learning? In true planner fashion, Im thinking years ahead! If youre a regular listener, we are forever grateful that you are part of this community. If you havent listened yet, now is your chance to join us on this amazing journey. What are you doing to celebrate?
Presenting its fall fashion collection, the Walmart Style Tour is visiting more than 40 locations across the country from New York to L.A. May Hall (Dr.WrinkleStopper), whose TikTok video exploring the Nashville tour stop has garnered a whopping 37.7 million views and counting. and Chicago to Dallas over two months.
Oakland Style, took a cue from New York Fashion Week, and looked towards The Town’s own creative community to help orchestrate the event. Visit Oakland sought out individuals from various creative networks in the arts, music, cuisine, fashion and culture scenes. In the case of Oakland Style, the short answer is, yes.
8, the clothing brand opened Abercrombie House at 611 Fulton Street, across from House of Verizon, keeping the fashion vibes going. Limited tickets were available for customers to attend invite-only events, like the Late Night Party and The Big Speakeasyin partnership with TAO.
So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.
Over at the Depop store, the Depop Claw Machine gave consumers a chance to win circular fashion items. At the Boots shop, attendees could stop by skin, makeup, hair and fragrance stations for professional glow-ups; snag products from trending beauty brands; and test out new makeup looks using AR at various Snapchat x Boots vanity mirrors.
GUCCIS WHIMSICAL SNOW GLOBE Its not often that a luxury fashion house like Gucci builds an experience founded on whimsy, but thats exactly what the brand delivered to the Sweet Bird North Plaza in Miamis Design District last month. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories.
The bride and groom looked stunning; she was wearing a simple lace dress by Nadia Lef Fashion Designer with a breathtaking ring from Birks and he was sporting a dark suit from Tom's Place and a ring by David Yurman. Lobo Florals Nadia Lef Fashion Desig.
But you know that’s not how everyone feels about some good old-fashioned exercise. Getting people outside and on their feet is what gets you up in the morning. So how do you get people to join you and sign up for your running or walking event? You need to appeal to people who aren’t seasoned […].
Sometimes, choosing a fashionable silhouette can be challenging when your belly is growing rounder by the minute. All these looks highlight your stature and help support your belly in a way that’s both comfortable and fashionable. . However, that doesn’t mean you don’t deserve to look and feel stylish. Accessorize .
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