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New and Renovated: Downtown Destinations and Old-Fashioned Glamour

Smart Meetings

GRANA features sophisticated Italian food in the Federal Reserve’s former grand hall. Across the street is sweetgreen , a health food takeout restaurant that can accommodate meeting attendees with dietary restrictions. Food and beverage services are headed by Michelin-starred chef José Andrés, encompassing the four onsite restaurants.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.

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FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace

Event Marketer

As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Music, art, food and activities reminiscent of L.A. Registered attendees could shop wares and snacks, and receive entrepreneurial advice.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

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Events? In This Economy? Yes, and Here’s How

Endless Events

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

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