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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The best part? May the best cola win.

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The Brief: ‘Zero Bodegas’ and Tunnels of Love

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. On the other coast, to support the L.A. Fire Department Foundation.

Fashion 227
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Miami Art Week: 10 Experiential Ideas Worth Stealing

Event Marketer

GUCCIS WHIMSICAL SNOW GLOBE Its not often that a luxury fashion house like Gucci builds an experience founded on whimsy, but thats exactly what the brand delivered to the Sweet Bird North Plaza in Miamis Design District last month. 7 Food is Art event could interact with. 2-8), some new faces and fresh experiential tactics popped up.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches. gun policies to prevent mass shootings.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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New and Renovated: Downtown Destinations and Old-Fashioned Glamour

Smart Meetings

GRANA features sophisticated Italian food in the Federal Reserve’s former grand hall. Across the street is sweetgreen , a health food takeout restaurant that can accommodate meeting attendees with dietary restrictions. Food and beverage services are headed by Michelin-starred chef José Andrés, encompassing the four onsite restaurants.

Fashion 246
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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. 8, the clothing brand opened Abercrombie House at 611 Fulton Street, across from House of Verizon, keeping the fashion vibes going. What else would we expect from the home of Mardi Gras?

Apparel 274