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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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9 Proven Steps for Planning Successful Events

Planning Pod

Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. Sales (registrations, exhibitors, sponsors, donors) Marketing (web site, social media, email, blogging) Catering / food-and-beverage preparation Talent booking and coordination (keynote speakers, entertainment, etc.)

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Healthcare Events: Ideas for Every Size and Type

Attendease

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Don’t underestimate good old-fashioned word-of-mouth! Provide healthy food options to maintain energy levels throughout long conference days. What are your measurable goals? Clear objectives are crucial.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

More on Festival Sponsorship: How American Weed Co.’s ABSOLUT’S HYBRID ADVENTURE Absolut’s trippy, hybrid Absolut.Land activation popped up at Coachella again this year, where attendees were invited to “break the ice” with a cooling photo moment and beverages from Absolut’s main bar, and the Ocean Spray Bar.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. On-site at the Open, consumers could sip on a cold beverage at the IHG Hotels & Resorts Racquet Bar located on the terrace outside Arthur Ashe Stadium. has fashioned the US Open’s gleaming, silver championship trophies.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.

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