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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.”

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches. gun policies to prevent mass shootings.

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Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’

Event Marketer

Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. The showcase took place on Feb.

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9 Proven Steps for Planning Successful Events

Planning Pod

Style – What should the theme or tone of the event be (luxury/high-end, modern, tech oriented, rustic, etc.) Sales (registrations, exhibitors, sponsors, donors) Marketing (web site, social media, email, blogging) Catering / food-and-beverage preparation Talent booking and coordination (keynote speakers, entertainment, etc.)

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Insta-Worthy Brand Activations at Toronto’s Mini-Coachella

Canadian Special Events

Notable participants included beverage giants like Somersby , Jack Daniel’s , Kim Crawford , and FLOW Water , alongside premier sponsors Visit Barbados , Baskin Robbins , Hubba Bubba , Genesis , and La Vie en Rose. Stage design led by The Design Techs in collaboration with Brand M3dia, ShimmerTech, Balloons by MADZ and SHIFT Marketing.

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Guest blog: The event industry gets serious about sustainability

Event Industry News

The industry is all too aware of the environmental damage caused by everything from plastic and non-recyclable branded materials, food wastage, excessive travel, generators, transporting goods, long hours on-site or in the office to ‘get the job done’ and sleepless nights and stress. Event Tech. Areas of interest. Brand Events.

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Event Planning Inspiration from Coachella 2017

SmartMeetings

Coachella is a convergence of Instagrammable foods, high-tech décor and innovative activity options—the perfect combination for popularity. Coachella is offering more than 100 food vendors this year, serving all tiers of food and beverage options. The San Diego-based restaurant serves vegan food and drinks.

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