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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.”

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9 Proven Steps for Planning Successful Events

Planning Pod

Style – What should the theme or tone of the event be (luxury/high-end, modern, tech oriented, rustic, etc.) Sales (registrations, exhibitors, sponsors, donors) Marketing (web site, social media, email, blogging) Catering / food-and-beverage preparation Talent booking and coordination (keynote speakers, entertainment, etc.)

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Insta-Worthy Brand Activations at Toronto’s Mini-Coachella

Canadian Special Events

Notable participants included beverage giants like Somersby , Jack Daniel’s , Kim Crawford , and FLOW Water , alongside premier sponsors Visit Barbados , Baskin Robbins , Hubba Bubba , Genesis , and La Vie en Rose. Stage design led by The Design Techs in collaboration with Brand M3dia, ShimmerTech, Balloons by MADZ and SHIFT Marketing.

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Guest blog: The event industry gets serious about sustainability

Event Industry News

The industry is all too aware of the environmental damage caused by everything from plastic and non-recyclable branded materials, food wastage, excessive travel, generators, transporting goods, long hours on-site or in the office to ‘get the job done’ and sleepless nights and stress. Event Tech. Areas of interest. Brand Events.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

The sponsorship includes in-person activations like the VIP Game Day Experience, which gives fans the chance to watch their favorite NWSL team at a regular-season match from the best seats in the house and includes a prepaid Mastercard for food, beverages and swag. Technology will play a larger role in on-site activations.

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Event Planning Inspiration from Coachella 2017

SmartMeetings

Coachella is a convergence of Instagrammable foods, high-tech décor and innovative activity options—the perfect combination for popularity. Coachella is offering more than 100 food vendors this year, serving all tiers of food and beverage options. The San Diego-based restaurant serves vegan food and drinks.

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How to Throw a Kentucky Derby Party: A 10-Step Guide

Social Tables

Full of pomp, circumstance, and tradition, the Kentucky Derby is a fashion-forward event that sports fanatics, horse racing enthusiasts, socialites, gambling-lovers, fashionistas, and party-goers look forward to each year. The event is known for its bold and appealing fashion. What party style are you going for?

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