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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Samples were placed on stands fashioned out of tires. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8

2024 312
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Award-winning Davis Events Agency bolsters senior team to spearhead international growth strategy   

Prestige Events Magazine

We have a brilliantly creative, boundary-pushing team here at Davis Events that delivers incredible events for our clients and now, with the appointment of Clyde and Gavin, and Brodie and Caitronas promotions, we have a business development team that can support our international growth and ambitions.

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Event Peeps: Mid-year Event Marketing Industry Pulse Check

Event Marketer

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S.

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Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Event Marketer

“After ComplexCon Chicago, we learned that we could work closely with our partners abroad to create more frequent regional editions of ComplexCon all over the world,” ComplexCon advisor Neil Wright said in the announcement of the global events. “As Email Juanita.

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Introducing the 2021 Event Planning Playbook

Event Farm

Event risk assessment planning tool. 90-day global event tracker. These tools, updated in real-time, provide the information you need as you evaluate potential locations for your event. Selecting an event venue. However, masks have become a personal fashion statement, so keep that in mind. .

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Example : A sustainable textile company has a booth at an eco-fashion fair. With event software, they collect and manage leads from interested retailers in an efficient way. Event Marketing Trends Event marketing is full steam ahead with immersive tech, data-driven strategies, and a commitment to sustainability.