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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Samples were placed on stands fashioned out of tires. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8

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Award-winning Davis Events Agency bolsters senior team to spearhead international growth strategy   

Prestige Events Magazine

We have a brilliantly creative, boundary-pushing team here at Davis Events that delivers incredible events for our clients and now, with the appointment of Clyde and Gavin, and Brodie and Caitronas promotions, we have a business development team that can support our international growth and ambitions.

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Event Peeps: Mid-year Event Marketing Industry Pulse Check

Event Marketer

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Event Marketer

Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Featured photo: Courtesy of Sundance Institute/Jutharat Pinyodoonyachet Have event news to share? Email Juanita.

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Introducing the 2021 Event Planning Playbook

Event Farm

Event risk assessment planning tool. 90-day global event tracker. These tools, updated in real-time, provide the information you need as you evaluate potential locations for your event. Selecting an event venue. The Playbook provides a sample event code of conduct. Tracking event, venue, and vendor staff.

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