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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Pop-up meeting spaces and meeting rooms were available for a deeper dive into analytics and digital solutions. Samples were placed on stands fashioned out of tires.

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You can measure success by looking at how many people attended, how much you earned, or what they thought of the event. These events also help build trust. When people meet your business directly, theyre more likely to remember it. Heres how event marketing helps: Show your products or services to new audiences.

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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

It was great to see everyone, but also really exciting for me to see everyone experience the redesigned show,” says Kari Langerman, WSWA’s senior vice president of meetings and events, who has been with the association for more than 18 years. Nelly “The energy at our first show back was more than I have ever seen before.

2023 237
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Introducing the 2021 Event Planning Playbook

Event Farm

Event risk assessment planning tool. 90-day global event tracker. These tools, updated in real-time, provide the information you need as you evaluate potential locations for your event. Selecting an event venue. However, masks have become a personal fashion statement, so keep that in mind. .

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Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023

Event Marketer

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

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Four Views on How the Pandemic Will Change How We Meet

PCMA Convene

We now have the ability to connect new audiences in new locations who might not be able — or want — to travel, provide flexibility on how participants spend their time at an event (including building wellness components into programming), and provide inclusive events that can address the issues of diverse groups within our target audiences. —