Event Marketer

DECEMBER 20, 2024

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer.

2024 290

2024 2028 2026 Fashion 290

Event Marketer

MAY 15, 2025

And thats exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. So it was two parts: It was her love for the brand, and the amazing intersection that she represents between music and fashion and creativity.

Fashion 172

Fashion Marketing Sports Travel 172

Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. The best part?

Food and Beverage 245

Food and Beverage Fashion 2025 Retail 245

Event Marketer

MARCH 25, 2025

The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli. What does that mean?

Fashion 273

Fashion Banking Social Media Marketing 273

Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. Indeed, from Jan. On the other coast, to support the L.A. Fire Department Foundation.

2025 219

2025 Fashion Food and Beverage Retail 219

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 328

Marketing Fashion Education Apparel 328

Event Marketer

OCTOBER 23, 2024

A Black Label bar is located within the experience at the Korean-inspired night market, where attendees can sample all of the “Squid Game”-inspired cocktails and view the limited-edition bottle design in person. “We’re

Fashion 290

Fashion 2021 Education Marketing 290

Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

Sports 246

Sports Sponsorships 2024 Fashion 246

Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. More Trade Show Coverage: Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 Natural Products Expo West 2024: Five Booth Trends on Display The post Hot Flavors: Six Brands That Crushed Sampling at NACS 2024 appeared first on Event Marketer.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

2025 289

2025 Trade Shows Apparel Retail 289

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 296

Apparel Fashion Social Media Travel 296

Smart Meetings

AUGUST 12, 2022

Contribution, an upscale bar, The Salt Republic, an open-kitchen American bistro and Market, a grab-and-go stop, are all on the ground floor. Out of the Blue Seafood is a casual counter-serve restaurant with a market and patio, while Cowfish is a highly rated, upscale restaurant serving seafood and sushi.

Fashion 246

Fashion Food and Beverage Hotels Entertainment 246

Event Marketer

MAY 2, 2025

Johnson Experience Marketing that produced the event. Profiles of makers and the items they craft, displayed in a true museum fashion, connected not just people with tech, but people with people and their work. Johnson Experience Marketing) Featured photo credit: Alive Coverage Have a story idea? Partner: George P.

Trade Shows 276

Trade Shows Tech Event Apps Fashion 276

Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Then in the fall, the Walmart Style Tour visited more than 40 locations across the country over two months, presenting its new fall fashion collection. billion to the U.S. Since TikToks U.S. It certainly could have fooled us.(

Social Media 278

Social Media Fashion 2023 Advertising 278

Event Marketer

MAY 8, 2025

Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.

2025 226

2025 Fashion Retail Sports 226

Event Marketer

AUGUST 11, 2022

In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group. The post Event Peeps: Mid-year Event Marketing Industry Pulse Check appeared first on Event Marketer.

Event Marketing 264

Event Marketing Marketing Fashion Retail 264

Prestige Events Magazine

MARCH 21, 2025

Clyde Carroll In his 13 years at DublinTown he was integral to growing Dine in Dublin, The DublinTown Food and Drink Festival, the Dublin Fashion Festival and Dublin at Christmas, the city’s Christmas campaign each year. Caitrona Bairad Caitrona is Davis Events Agencys new head of client services.

Tourism 257

Tourism Healthcare Tech Global Events 257

Event Marketer

MAY 2, 2025

Looking at Crown Royals recent activations in New Orleans and Houston, Schafer took us deeper inside the brands approach to experiential marketing, along with insights shared by Kellie Pean, co-founder of Brand New: A Collective, the integrated marketing agency Crown Royal has worked with for the past seven years to bring its experiences to life.

Apparel 264

Apparel 2030 2024 2025 264

Event Marketer

FEBRUARY 6, 2025

In each market, with the help of well-known eateries in the area, the brand will provide a localized twist on a beloved culinary duomartinis and fries, sometimes referred to as the Adult Happy Meal. At the Brooklyn Night Market, the brand saw a number of attendees get back in line multiple times to snag another sample.

Travel 262

Travel Social Media 2025 Fashion 262

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on!

Fashion 294

Fashion Apparel Trade Shows Sports 294

Event Marketer

NOVEMBER 5, 2024

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Grand Prix weekend.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Event Marketer

MAY 7, 2025

But Ford Performance also had its eye on motorsports flirts, which it identifies as casual fans drawn to the space via lifestyle interests, like gaming and fashion. We’re really proud of the standard that we’ve set, says Jeannee Kirkaldy, global marketing manager at Ford Performance. All told, the brand garnered a 4.5k

2025 182

2025 Automotive Fashion Marketing 182

Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. 8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. Then on Sept. Here’s hoping.

Fashion 289

Fashion Apparel 2010 2025 289

Prestige Events Magazine

APRIL 28, 2025

She joins the growing team, which is headed up by Director of Sales, Lauren Faraday, to drive commercial growth and elevate 60 Great Queen Streets presence within the market. link] LinkedIn: [link] Instagram: [link]

Fashion 208

Fashion Corporate Events Hospitality Venues 208

Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. Over at the Depop store, the Depop Claw Machine gave consumers a chance to win circular fashion items.

Retail 278

Retail Transportation Financial 2025 278

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. Athlos also offered ranking points for the athletes’ global standings.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

JANUARY 14, 2025

GUCCIS WHIMSICAL SNOW GLOBE Its not often that a luxury fashion house like Gucci builds an experience founded on whimsy, but thats exactly what the brand delivered to the Sweet Bird North Plaza in Miamis Design District last month. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

Event Marketer

APRIL 24, 2025

Agencies: Bryant, creative; Revolution Marketing, production) Photo credit: Sammy Alemayhu ABSOLUT Absolut, the official vodka partner of Coachella 2025, took its cues from the iconic cosmopolitan cocktail, activating The House of Cosmo experience with help from brand ambassador Paris Hilton.

2025 271

2025 Food and Beverage Travel Marketing 271

Event Marketer

JULY 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories. No disturbing the peace here.

Fashion 287

Fashion Conference Sports Marketing 287

Event Marketer

MARCH 27, 2025

Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. To that end, each zone included an interactive engagement.

Education 186

Education Fashion Travel Events 186

Event Marketer

MAY 29, 2023

For some, the floral, bright fashions and colorful variety of bold fascinators and hats on display are more engaging than the actual horse race, and White Claw offered up experiences that tapped into “the next wave of style” at two Shore Club locations inside Churchill Downs Racetrack. “I Fashion was the clear choice for the Derby.

Fashion 130

Fashion Retail 2024 Entertainment 130

Event Industry News

MARCH 20, 2023

Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment. True to its manifesto, Fira de Barcelona’s leading international bridal fashion show is committed to creating social value and […]

Fashion 119

Fashion Sustainability Event Design Event Marketing 119

Event Industry News

JULY 15, 2020

RYOT, Verizon Media’s Emmy Award®-winning immersive storytelling production house, announced today the launch of The Fabric of Reality, a fully immersive fashion show in partnership with Kaleidoscope, the Museum of Other Realities (MOR) and the Fashion Innovation Agency (FIA) at London College of Fashion, UAL.

Fashion 115

Fashion 2016 Advertising Technology 115

Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. marketing at Klarna. The Bulls in particular really align with that.

Sponsorships 321

Sponsorships Fashion Retail Sports 321

Event Marketer

DECEMBER 20, 2021

“Our mission is to inspire the builders of tomorrow, and in working to achieve that, the LEGO brand really aims to champion play,” says Priscilla Sam, partner marketing, LEGO Americas Marketing at The LEGO Group. “We We want to find ways to innovate on what that looks like. Agencies: Jack Morton, Boston; Golin, Chicago.

Fashion 344

Fashion 2018 Marketing Event Marketing 344