Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. The best part?

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Event Marketer

FEBRUARY 4, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. You (OK, we) might call the event the balm diggity. Indeed, from Jan. On the other coast, to support the L.A. Fire Department Foundation.

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2025 Fashion Food and Beverage Retail 227

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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Event Marketer

OCTOBER 23, 2024

A Black Label bar is located within the experience at the Korean-inspired night market, where attendees can sample all of the “Squid Game”-inspired cocktails and view the limited-edition bottle design in person. “We’re

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Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. More Trade Show Coverage: Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 Natural Products Expo West 2024: Five Booth Trends on Display The post Hot Flavors: Six Brands That Crushed Sampling at NACS 2024 appeared first on Event Marketer.

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Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

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Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

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Prestige Events Magazine

MARCH 21, 2025

Clyde Carroll In his 13 years at DublinTown he was integral to growing Dine in Dublin, The DublinTown Food and Drink Festival, the Dublin Fashion Festival and Dublin at Christmas, the city’s Christmas campaign each year. Caitrona Bairad Caitrona is Davis Events Agencys new head of client services.

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Tourism Healthcare Tech Global Events 257

Smart Meetings

AUGUST 12, 2022

Contribution, an upscale bar, The Salt Republic, an open-kitchen American bistro and Market, a grab-and-go stop, are all on the ground floor. Out of the Blue Seafood is a casual counter-serve restaurant with a market and patio, while Cowfish is a highly rated, upscale restaurant serving seafood and sushi.

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Event Marketer

MARCH 25, 2025

The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli. What does that mean?

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Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Then in the fall, the Walmart Style Tour visited more than 40 locations across the country over two months, presenting its new fall fashion collection. billion to the U.S. Since TikToks U.S. It certainly could have fooled us.(

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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Event Marketer

AUGUST 11, 2022

In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group. The post Event Peeps: Mid-year Event Marketing Industry Pulse Check appeared first on Event Marketer.

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Event Marketer

FEBRUARY 6, 2025

In each market, with the help of well-known eateries in the area, the brand will provide a localized twist on a beloved culinary duomartinis and fries, sometimes referred to as the Adult Happy Meal. At the Brooklyn Night Market, the brand saw a number of attendees get back in line multiple times to snag another sample.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on!

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Fashion Apparel Trade Shows Sports 294

Event Marketer

NOVEMBER 5, 2024

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Grand Prix weekend.

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Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. 8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. Then on Sept. Here’s hoping.

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Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. Over at the Depop store, the Depop Claw Machine gave consumers a chance to win circular fashion items.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

MARCH 27, 2025

Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. To that end, each zone included an interactive engagement.

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Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. Athlos also offered ranking points for the athletes’ global standings.

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Event Marketer

AUGUST 23, 2021

For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. The post St-Germain Choreographs Reconnections with a Pop-up Cocktail Flower Shop appeared first on Event Marketer. Get a Whiff of the Pop-up: Photo credit: Hagop Kalaidjian, BFA.

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Prestige Events Magazine

FEBRUARY 4, 2025

The announcement comes as Smart Group, the owner of Moving Venue which was appointed as sole catering partner at Freemasons Hall in July 2024, takes on full responsibility for the sales and marketing function for events at the venue.

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Event Marketer

JANUARY 14, 2025

GUCCIS WHIMSICAL SNOW GLOBE Its not often that a luxury fashion house like Gucci builds an experience founded on whimsy, but thats exactly what the brand delivered to the Sweet Bird North Plaza in Miamis Design District last month. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach.

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Event Marketer

JULY 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories. No disturbing the peace here.

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Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. For New York Fashion Week, it’s fashion and nightlife. For New York Fashion Week, it’s fashion and nightlife.

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Event Marketer

MAY 29, 2023

For some, the floral, bright fashions and colorful variety of bold fascinators and hats on display are more engaging than the actual horse race, and White Claw offered up experiences that tapped into “the next wave of style” at two Shore Club locations inside Churchill Downs Racetrack. “I Fashion was the clear choice for the Derby.

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Event Industry News

MARCH 20, 2023

Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment. True to its manifesto, Fira de Barcelona’s leading international bridal fashion show is committed to creating social value and […]

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Fashion Sustainability Event Design Event Marketing 119

Event Industry News

JULY 15, 2020

RYOT, Verizon Media’s Emmy Award®-winning immersive storytelling production house, announced today the launch of The Fabric of Reality, a fully immersive fashion show in partnership with Kaleidoscope, the Museum of Other Realities (MOR) and the Fashion Innovation Agency (FIA) at London College of Fashion, UAL.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. marketing at Klarna. The Bulls in particular really align with that.

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Event Marketer

AUGUST 16, 2024

The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe. With all of the experiential activity taking place, we rounded up some of the best brand experiences from one of the industry’s hottest summer properties.

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Prestige Events Magazine

FEBRUARY 16, 2023

Unhidden, a disabled-run fashion brand based in London is launching a new collection of 30 looks, with the support of The Bicester Collection, during their runway show at London Fashion Week February 2023. This collaboration is a step towards a more sustainable future for both the fashion and creative industries.

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Event Marketer

MARCH 28, 2022

So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? So to inform your influencer marketing strategy, we broke down a roster of eight A-list granfluencers with broad appeal that represent a variety of lifestyle pillars. HANDLE: @geoffreywalk.

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Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

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Event Marketer

OCTOBER 31, 2022

New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. Roughly 100 content creators were invited to participate in the curated, escape-room-like activation, including fashion designer Jerome Lamaar, director Nneka Onuorah and sci-fi/fantasy creators Trevor Bell and Jennings Brower.

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