Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

Fashion 246

Fashion Social Media Financial Entertainment 246

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

2025 278

2025 Airlines Food and Beverage Sports 278

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Momentum is everything! Conclusion.

Social Media 370

Social Media Retail Automotive 2021 370

Event Marketer

NOVEMBER 1, 2021

There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In. Photo credit: Peter Baron.

Social Media 289

Social Media Fashion Contracts Events 289

Event Marketer

NOVEMBER 1, 2021

HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation. Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. As marketers, we want to be able to convey that excitement to the consumers.”.

Social Media 306

Social Media Fashion 2019 Sports 306

Event Marketer

OCTOBER 4, 2022

“‘Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. Agency: Creative Riff.

Fashion 264

Fashion Retail Entertainment Social Media 264

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 246

Fashion Social Media Marketing Event Marketing 246

Endless Events

JANUARY 9, 2020

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. What Does Social Media Mean For You?

Social Media 108

Social Media Fashion Events 2020 108

Event Marketer

JUNE 1, 2022

“For ‘The First Lady,’ we did all the things—you buy media, you buy out-of-home, you buy television, you buy digital, you buy social, you do straightforward premiere events with red carpets,” says Puja Vohra, evp-marketing and strategy at Showtime Networks. Social media amplification was another essential piece of the strategy.

Fashion 351

Fashion Entertainment Social Media Marketing 351

Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 312

Fashion Social Media Entertainment Transportation 312

Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

Fashion 299

Fashion Social Media Technology Event Marketing 299

Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

Fashion 290

Fashion Social Media 2022 2020 290

Event Marketer

NOVEMBER 8, 2021

The experiential pop-ups invite guests to discover the music, fashion, art and other influences of Bowie and his artistry through video, photography and audio experiences in partnership with Sony 360 Reality Audio. The marketing campaign is planned to extend into a multi-year effort. Agency: Factory 360 , New York City.

Apparel 312

Apparel 2022 Fashion Social Media 312

Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet.

Event Marketing 150

Event Marketing Marketing Social Media Fashion 150

Smart Meetings

OCTOBER 5, 2018

Hermes has hiring power at Coastal Collection, which encompasses The Resort at Pelican Hill , Fashion Island Hotel and Hotel Irvine. And if we deliver this well, they might tell a colleague or post on social media. Irvine Company Resort Properties in Newport Beach, California, recently appointed Scott Hermes as its president.

2018 199

2018 Fashion Tourism Hotels 199

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. On Sunday, Chestnut accepted Buffalo Wild Wings’ social media invitation to chow down 200 boneless wings at one of its restaurants on July 8 during all-you-can-eat wing night.

2024 286

2024 Fashion Social Media Sustainability 286

Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

Financial 290

Financial Fashion Banking Social Media 290

Event Marketer

SEPTEMBER 9, 2024

HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally. As part of its 15th annual Countdown to Christmas lineup, the brand will be releasing “Holiday Touchdown: A Chiefs Love Story” on Nov.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

OCTOBER 7, 2024

Even the packaging and signage used was the real Crumbl’s IP Consumers were quick to call out the event on social media for long lines and overpriced, unappetizing goods, with some dubbing the pop-up a “scam” and others predicting legal action. each (about $12 U.S.).

Fashion 289

Fashion Social Media Government Marketing 289

Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Market research and recruiting. The post Five Ways P&G Maximizes its Long-running Presence at Essence Festival appeared first on Event Marketer.

2030 312

2030 Sponsorships 2007 Fashion 312

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

Education 348

Education Marketing Retail Social Media 348

Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse.

Apparel 258

Apparel Fashion Retail Social Media 258

Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

Hotels 306

Hotels Travel Airlines Fashion 306

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

2024 264

2024 Fashion Entertainment Social Media 264

Event Marketer

OCTOBER 31, 2023

Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

JULY 3, 2023

Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. Agencies: Little Cinema (production); Pop Social (social media); PR Dept (p.r.).

Fashion 246

Fashion Social Media Transportation Marketing 246

SmartMeetings

FEBRUARY 26, 2018

Everyone uses social media now for marketing events. Heed these six tips to stay on top of your social media throughout the day. The Social Habit reports that 32 percent of people expect a response from a brand within 30 minutes, and 42 percent expect a response within an hour. Make It Public.

Social Media 74

Social Media Fashion Venues Meetings 74

EventSource

SEPTEMBER 24, 2020

So, in true EventSource fashion, we reached out to a handful of caterers with delivery menus to find out! Our experience is that customers wanted to experience fresh, market, ethnic cuisine at affordable prices.” Toben Food by Design ( 3 ) EventSource.ca The fussy consumer is able to choose exactly what their taco is filled with.

Fashion 348

Fashion Social Media 2020 Event Design 348

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. Momentum is everything! Curate an Exclusive Event.

Social Media 195

Social Media Retail Automotive 2021 195

Smart Meetings

SEPTEMBER 19, 2023

Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated social media content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.

Fashion 246

Fashion Social Media 2024 2023 246

Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet. It’s a win-win.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet. It’s a win-win.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

Venues 112

Venues Marketing Social Media Hospitality 112

Event Marketer

JANUARY 16, 2023

Based at the Wynn Las Vegas over two days, Reddit Future Tellers aimed to show brands and marketers how the platform’s tools and insights can drive meaningful business outcomes. The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer. Agency: Giant Spoon. Photo credit: Reddit.

2009 246

2009 2010 Transportation Fashion 246

Event Farm

MAY 17, 2017

This is a guest post by Denayja Reese , a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. If it’s a fashion event, you’ll want to be all over Instagram. In case you haven’t heard, content is king. src="[link] align="middle">.

Social Media 153

Social Media Fashion Events Consulting 153