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You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories. No disturbing the peace here.
Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.
New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. Roughly 100 content creators were invited to participate in the curated, escape-room-like activation, including fashion designer Jerome Lamaar, director Nneka Onuorah and sci-fi/fantasy creators Trevor Bell and Jennings Brower.
Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. As the Barbadian-born, L.A.-based A second iteration of The Table will be hosted in New York later this year.
PowerPoint decks: Who’s reviewing the design of the speaker presentations? She suggests looking at fashion and music industry events for inspiration, then morphing their big-budget ideas into something that works for you. Your marketing campaign pulls the audience along the conveyor. . Margaret suggests adopting innovator DNA.
After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .
Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging. People are looking to participate in meetings in a more exploratory fashion,” she said. People pay attention.
They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Sometimes they say, “Well, I’m not in charge of programming, content or speakers. I get that from the education section or the conference technical teams.”.
The summit, presented by Merrell, was designed as a respite for the cohort of hustlers, and offered a series of conversations; high-profile panels and speaker talent like Courtney Cox, Sophia Bush and Tina Knowles; a rooftop soiree; and purposeful activations and thought leadership sessions delivered by sponsors.
Bring in speakers and create your own version of TEDx Talks) Community Event. Includes Fashion runways, Art exhibition & Music performances. The post 5 Event Ideas to Celebrate Black History Month with Your Team (for Large Groups and Corporations) first appeared on Innovate Marketing Group, Inc.
Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Use speaker websites. Dive into social media.
The largest event space seats 125 guests, and the grandstand seats 75 people stadium-style for a keynote speaker or presentation. Get Fashionable. Milan, Paris, New York, Los Angeles and Miami are viewed as some of the world’s leading fashion meccas. Corporate executives are available as keynote speakers. Get Sporty.
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
During the virtual session, the speakers shared their candid thoughts and approach to the different components within the playbook, and below is the recap of the discussion. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. Gaining attendee confidence .
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
Picture this: Your keynote speaker calls to cancel five days before your event. Prepare for the unexpected: A speaker no-show? For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. For example: Attendance rate: Did your marketing work?
Case Study: The London Fashion Week 2025 Eco-initiative London Fashion Week (LFW) has long been one of the UKs most iconic events, but in 2025, the event embraced sustainability as a core theme. As an event manager, adopting sustainable practices is not only about reducing waste but also about demonstrating corporate responsibility.
Smart glasses are emerging as potential game-changers for various industries, and the demand is surging—the smart eyewear market is set to hit $10.6 Some smart glasses are equipped with open-ear speakers to allow wearers to listen to music and take phone calls, and some have cameras for hands-free photo and video taking.
We strongly believe at MPG that event marketers are ideally suited to being event project managers and that they should actively step up and claim this role. Multi-tasking marketers suited for project management. Event marketers should step in to ensure this never happens. Avoid missed opportunities. Making the most of partners.
Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.
As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.
The events speakers are really bringing their companys experience to life. For attendees, its the opposite experience of the traditional session hosted in a basic breakout room, where speakers talk at attendees and leave little invitation for conversation or engagement.
In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Agency: MTW Agency, multicultural marketing strategy). FOUNDERS HOUSE. To give attendees a taste of the U.S.
Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?
While the former first lady may be a bit of a stretch for most conventions to land, hotels are making it a tad bit easier on planners by hosting speaker series of their own. It created a global speaker series called What She Said that features inspirational woman from fashion, music, tech and media.
Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venue marketing tips below will help. Use Your Venue To Help Market Itself.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Feature sponsor-provided speakers, keynotes, or workshops. Virtual Conference vs. Virtual Event: What’s the Difference?
How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?
A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . Keep the schedule ready and strong beforehand, with exhibitors, speakers and other event attendees. .
A quick Google search might pull up some “How to live stream” guides, but they’re often very technical — or overly vague with generic marketing language. They cover the key information every event organizer should know before planning a virtual or hybrid event with live speakers. And Microsoft Teams is almost as widely used.
We strongly believe at MPG that event marketers are ideally suited to being event project managers and that they should actively step up and claim this role. Multi-tasking marketers suited for project management. Event marketers should step in to ensure this never happens. Avoid missed opportunities. Making the most of partners.
So join Sarah as she picks Phil’s brain on how to craft the best content for virtual events in an engaging and unforgettable fashion! “We are organizers of events, but as you’re talking to your speakers, you’re looking for speakers who understand this principle that you, as the speaker are not the guru.
Types of Events Requiring Management Event management is essential for a wide range of events, including: Consumer and Community Events: Exhibitions, store opening, fashion shows and sports events. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue.
TECH Fashion Week. An innovative industry event series for individuals interested in the transformation of fashion through technology, innovation and entrepreneurship. This event features a variety of speakers, panel discussions, and workshops geared towards empowering women, girls, and the underrepresented. San Francisco, CA.
Catch the latest episodes of The Event Marketing Show ! ” – Rhian Berry, Marketing and Events Manager at EventMind. If they wanted to watch a speaker deliver 60 minutes of content without engagement, then they could have stayed home in their pajamas. You just might learn something. ” – Courtney Stanley, Event Emcee.
In good old Endless fashion, it’s time to get real. That is the amount of time it will take to establish goals, gather the technological solutions necessary to tell your story, get in touch (and, in some cases, help train) speakers, designing the program, coming up with the marketing strategy, and more.
To win the time and attention of the future’s dominant workforce, events will be less about chronology and speakers and more about exploration and interaction. More businesses will leverage virtual event tech to create engaging ‘two-way’ gatherings, from movie premiers and fashion shows to investor roadshows and medical conferences.
Strategies must be developed around online registración, marketing, papers call-out and submission speakers line up, presentations, nominations, engagement, networking and experience. Live streaming content is the best way to captivate your audience and do insane marketing for your future conferences. . It’s huge. . Ohh, Yes! .
Agency: Corso Marketing Group) ADIDAS X COACHELLA pic.twitter.com/yM6cKNkhd0 — ❀ BadBunnyTour ❀ (@tourbadbunny) April 11, 2023 AMERICAN EXPRESS Tailoring benefits to meet the needs of Gen Zers is at the top of American Express’s priority list, with Gen Z and millennials accounting for 60 percent of new cardmember applications in 2022.
Efficiently and Affordably Use Webinars as a Sales and Marketing Tool. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Best Practice #2) Create a Repeatable Webinar Format Model That Allows You to Efficiently and Affordably Use Webinars as a Sales and Marketing Tool. Interview Discussions.
One setting that offers something for everyone, the neighbourhood retreat will also host speaker events and supper clubs on a regular basis to bring locals interesting and topical discussions straight to their doorstep. The restaurant offers a great selection of fresh pasta and sourdough pizza, perfect for devouring at any time of day.
With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship. Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue.
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