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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

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The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. To showcase how Motorola’s smartphones are not just cutting-edge devices, but also fashionable accessories. No disturbing the peace here.

Fashion 287
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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

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Influencer Events: Prime Video Leans into Gamification to Immerse Creators in ‘The Peripheral’

Event Marketer

New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. Roughly 100 content creators were invited to participate in the curated, escape-room-like activation, including fashion designer Jerome Lamaar, director Nneka Onuorah and sci-fi/fantasy creators Trevor Bell and Jennings Brower.

Fashion 299
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How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table

Event Marketer

Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. As the Barbadian-born, L.A.-based A second iteration of The Table will be hosted in New York later this year.

Fashion 298
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Crafting the Event Experience: A Guide to Experience Mapping

Event Farm

PowerPoint decks: Who’s reviewing the design of the speaker presentations? She suggests looking at fashion and music industry events for inspiration, then morphing their big-budget ideas into something that works for you. Your marketing campaign pulls the audience along the conveyor. . Margaret suggests adopting innovator DNA.

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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .