Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B.

2024 101

2024 Marketing Food and Beverage Sponsorships 101

Endless Events

APRIL 14, 2020

Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. Overall, is it even possible to create such a thing as sponsorships for virtual events? Overall, is it even possible to create such a thing as sponsorships for virtual events?

Sponsorships 111

Sponsorships Events Negotiating Fashion 111

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 113

Marketing Fashion Education Apparel 113

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

2024 91

2024 Sponsorships Fashion Food and Beverage 91

Event Marketer

JUNE 6, 2024

” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. experience where attendees could tap into the latest Coachella beauty and fashion trends and engage in moments of unapologetic self-expression. How do we maintain it? says Pollack.

Sponsorships 99

Sponsorships 2024 Fashion Apparel 99

Event Industry News

MARCH 12, 2019

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. The project was a Barbican-wide initiative involving the Development, Retail, Marketing, Communications, Creative Learning, Business Events and Projects teams.

Sponsorships 58

Sponsorships Fashion 2018 Retail 58

AIDA Event Tech Digest

JUNE 17, 2020

This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. It’s been a continual trend among event sponsors to demand the customisation of event sponsorship package features, hence establishing connections with attendees.

Sponsorships 40

Sponsorships Fashion Event Apps Social Media 40

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally.

Sports 86

Sports Sponsorships Food and Beverage Apparel 86

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 108

Apparel 2009 2024 Sponsorships 108

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

2023 121

2023 Food and Beverage Fashion Social Media 121

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

Fashion 107

Fashion 2023 Sponsorships Technology 107

Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. Market research and recruiting.

2030 100

2030 Sponsorships 2007 Fashion 100

Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. For New York Fashion Week, it’s fashion and nightlife. For New York Fashion Week, it’s fashion and nightlife.

Fashion 93

Fashion 2024 Transportation 2023 93

Eventmobi

JUNE 28, 2018

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

Sponsorships 173

Sponsorships Event Apps Fashion Events 173

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Don’t underestimate good old-fashioned word-of-mouth! Consider tailoring sponsorship packages for greater visibility throughout the event.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. Create a stronger impression with fashionable badges featuring a logo, name, and signature colors that identify your brand—or the brands of attendees. Win big with event sponsorship.

2023 107

2023 2024 Sustainability Sponsorships 107

Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. SPONSORSHIP. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

2022 81

2022 Sponsorships Fashion 2021 81

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. As the fifth-largest company in the U.S.

Sports 104

Sports Tech Sponsorships 2022 104

Event Farm

MAY 5, 2021

Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app. However, masks have become a personal fashion statement, so keep that in mind. . Mask monitoring.

2021 306

2021 Event Planning Insurance Transportation 306

Event Marketer

OCTOBER 23, 2024

A Black Label bar is located within the experience at the Korean-inspired night market, where attendees can sample all of the “Squid Game”-inspired cocktails and view the limited-edition bottle design in person. “We’re

Fashion 91

Fashion 2021 Education Marketing 91

GEVME

JANUARY 26, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . These leads are the main reason why brands do sponsorship in the first place. . Conclusion.

Sponsorships 218

Sponsorships Travel Events Risk Management 218

PCMA Convene

JULY 8, 2022

You cannot simply build and market the event like you used to and expect everyone to come back. Ensure all your teams and partners are actively working together to design, build, and market the event. Event planners should involve the programming, marketing, sales, and tech teams throughout the planning process.

Ecommerce 98

Ecommerce Trade Shows Fashion Sponsorships 98

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. As a Cannes first-timer, Reddit could have focused on the tactical aspects of its sponsorship experience, dubbed the “Explorers Club,” before tackling anything else.

2023 84

2023 Fashion Advertising Sponsorships 84

Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

2024 112

2024 Technology Fashion Tech 112

GEVME

JANUARY 27, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

GEVME

JANUARY 27, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. These leads are the main reason why brands do sponsorship in the first place. Conclusion.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. FN and rivet, plus a host of sponsors.

2024 99

2024 Fashion Entertainment Social Media 99

Event Industry News

SEPTEMBER 20, 2019

Event planners are confirmed to attend from over 800 high-profile brands, including Amazon, BCD Travel, Bloomberg, British Airways, British Fashion Council, Capita, Investec and PricewaterhouseCoopers (PwC). Exhibitors confirmed to date include Edwardian Hotels, National Gallery, Royal Museums Greenwich, The Brewery and The Hurlingham Club.

Sponsorships 61

Sponsorships Fashion 2019 Negotiating 61

Event Marketer

FEBRUARY 7, 2022

“To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Agency: Revolution Marketing). Location: Entrance. Art Installation: Entes. Sponsor: Splash Blast.

2021 114

2021 Fashion 2020 Tech 114

Expo Pass

AUGUST 6, 2024

When done right, these little guys balance fashion and function to enhance the attendee experience. A subtler function of an event badge is its marketing potential. Sell this space as a part of sponsorship tiers to incentivize deals with desired companies. As many event planners know, it’s all about the details!

Trade Shows 78

Trade Shows Fashion Sponsorships Event Apps 78

Event Marketer

APRIL 11, 2024

VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

Retail 93

Retail Sports Fashion Conference 93

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

Apparel 103

Apparel Sponsorships Retail Social Media 103

InitLive

SEPTEMBER 3, 2019

Utilize sponsorships to boost the income side of the equation. Sponsorships can be monetary or in the form of tangible items. Create a Marketing Plan. People won't attend an endurance event they don't know about, so marketing is key. People won't attend an endurance event they don't know about, so marketing is key.

Social Media 48

Social Media Sponsorships Fashion Entertainment 48

Event Marketer

MAY 13, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.

2024 90

2024 2025 Entertainment Fashion 90

Event Marketer

JUNE 14, 2023

More than 301 million media impressions later, Bud successfully executed one of its most extensive integrated marketing- and influencer-focused hospitality programs to date—all in a country where drinking alcohol in public is illegal. Agencies: Octagon; WINK.

Sports 72

Sports Fashion Hotels Hospitality 72

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Influencer Marketing Conference. Influencer Marketing World. International Digital Fashion Week.

2021 130

2021 Conference Social Media Healthcare 130

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016. Source: Twitter.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77