Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

Fashion 312

Fashion Banking Tech Technology 312

Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer.

Food and Beverage 305

Food and Beverage Fashion 2024 Tech 305

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

2025 278

2025 Airlines Food and Beverage Sports 278

Event Marketer

JUNE 17, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. Those fortunate enough to secure a spot had the chance to tour seven themed stories filled with luxury retail items spanning personal mobility, fashion, tech and jewelry.

Fashion 304

Fashion Retail Consulting Marketing 304

Smart Meetings

FEBRUARY 25, 2025

Design elements like a central stage entrance (think a fashion runway , but for cars), automated features, like an LED wall and moving rails with automated horizontal movement, and robotic lighting. Europalcos Event Tech The LED wall had two uses.

Fashion 130

Fashion Hotels Technology 2024 130

Event Marketer

JULY 11, 2024

The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.

2026 278

2026 2025 2027 2009 278

Event Marketer

FEBRUARY 7, 2022

Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Location: Entrance.

2021 321

2021 Fashion 2020 Tech 321

Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

2024 317

2024 Technology Fashion Tech 317

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Marketer

JULY 25, 2024

Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. A second iteration of The Table will be hosted in New York later this year.

Fashion 298

Fashion Entertainment Speakers Marketing 298

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

2023 289

2023 Fashion Trade Shows Insurance 289

Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

2024 279

2024 Sports Fashion Tech 279

Bizzabo

NOVEMBER 29, 2018

Ready for the most authoritative list of 2019 women in tech events on the internet? The number of women in tech events have been increasing year over year, further highlighting the importance of a more inclusive culture in tech. We've created a thorough directory of the top women in tech conferences happening in 2019.

2019 147

2019 Tech Conference Education 147

Event Marketer

JULY 27, 2021

For the fans watching at home, it’s providing that inside look behind the scenes,” says Lexi Vonderlieth, vp-partnership marketing for the Los Angeles Rams. “We For Rocket Mortgage, another PGA sponsor, AR, AI and touchless tech will all be leveraged to enhance the fan experience at tournaments—and beyond. “I

Sponsorships 354

Sponsorships Sports Food and Beverage 2021 354

Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger.

2024 286

2024 Fashion Social Media Sustainability 286

Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

2009 246

2009 2010 Transportation Fashion 246

Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

Financial 290

Financial Fashion Banking Social Media 290

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

2024 286

2024 Trade Shows Fashion Retail 286

Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

Event Tech 118

Event Tech Event Technology Tech Technology 118

Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

Hotels 306

Hotels Travel Airlines Fashion 306

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

2023 246

2023 Fashion Advertising Sponsorships 246

Event Marketer

JULY 9, 2024

Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. The showcase took place on Feb.

2024 264

2024 Food and Beverage Fashion Tech 264

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

2024 264

2024 Fashion Entertainment Social Media 264

Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Agency: MTW Agency, multicultural marketing strategy). FOUNDERS HOUSE.

2022 340

2022 Entertainment Tech 2001 340

Event Marketer

AUGUST 30, 2024

NXT FY25” featured a dj dance party, muralists, interactive photo ops, a rage room where employees could “destroy Quest’s old tech,” as well as motion digital signage updated each day, an in-room TV channel and, in a lighting moment, LED swings for attendees to lounge on.

2024 241

2024 Fashion Conference Entertainment 241

Event Marketer

JULY 3, 2023

Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. We had subtle clues for what was to come in season two and every detail had meaning.”

Fashion 246

Fashion Social Media Transportation Marketing 246

Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. For the tech giant, adding value to events, particularly amid major trade shows, comes down to curation. But what does it really mean to add value to events?

2022 246

2022 Hospitality Trade Shows Tech 246

Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. The show , taking place this year Nov. 29 to Dec. Photo credit: SCOPE.

2022 246

2022 Sponsorships Fashion 2021 246

SevenEvents

JANUARY 20, 2025

Case Study: The 2024 Hybrid UK Tech Summit The UK Tech Summit, held in London in 2024, was a pioneering example of hybrid event success. The success of events like the UK Tech Summit highlights how technology can enhance attendee experiences and make events more inclusive.

2025 52

2025 Fashion 2024 Sustainability 52

Attendease

MAY 16, 2024

The event sector is no exception, as event planners and managers are starting to experiment with tech to enhance events and the planning process. However, a new innovation is also making waves in various industries, making tech like AI, AR, and VR more portable and even hands-free. billion in 2024. What Are Smart Glasses?

Event Planning 195

Event Planning 2024 Tech Technology 195

GEVME

AUGUST 15, 2019

It’s easy to fill in a site with digital panels and robots, but don’t forget that the use of the latest event technology trends just for the sake of fashion is ornamental only and unjustifiable from a financial point of view. The top 5 event tech trends of 2019–2020. Using wearable tech wisely. The top 5 event marketing trends.

2020 219

2020 2019 Negotiating Technology 219

Smart Meetings

JUNE 21, 2022

It’s a wearable, digital fashion and wearables are a thing already, some are selling for crazy amounts.”. Farr says it’s expected to open this summer, but with the recent downturn of the crypto market, he isn’t certain. We want to offer those rings in the metaverse, as well,” he says.

Hotels 246

Hotels Hospitality B2C 2017 246

Eventtia

JANUARY 28, 2025

For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Weve broken it down into 7 phases , each covering a key area of event planning: Strategic Planning and Team Formation : Define your event purpose, set a budget, assemble your team, and start marketing.

Event Planning 62

Event Planning Social Media Speakers Tech 62

Event Industry News

FEBRUARY 20, 2020

Global electronics brand, Samsung, and Cheil Worldwide, its executive marketing agency based in Seoul, Korea, brought the Galaxy Unpacked launch to San Francisco’s Palace of Fine Arts on Tuesday 11 th February. Here, the brand unveiled its Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Z Flip and Galaxy Buds+ devices.

Fashion 126

Fashion Tech Entertainment Marketing 126

InGo

MARCH 22, 2022

From the fashion industry to sports , it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? The upsides of the metaverse for event marketers So, should you run to your boss and ask for VR glasses? The post Should Event Marketers Care About the Metaverse?

Event Marketing 92

Event Marketing Marketing Fashion Sports 92

PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Events are fashionably late to the party here. Events like Marketing Nation Summit are turning up the volume on their voices. Those speakers aren’t just talking back at home, though.

2019 104

2019 Event Tech Tech Technology 104