Event Marketer

DECEMBER 20, 2024

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) and Los Angeles 2028 (a showcase of tech and sustainability?).

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InGo

MARCH 22, 2022

From the fashion industry to sports , it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? The upsides of the metaverse for event marketers So, should you run to your boss and ask for VR glasses? The post Should Event Marketers Care About the Metaverse?

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Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Events are fashionably late to the party here. Events like Marketing Nation Summit are turning up the volume on their voices. Those speakers aren’t just talking back at home, though.

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Event Marketer

JUNE 17, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. Those fortunate enough to secure a spot had the chance to tour seven themed stories filled with luxury retail items spanning personal mobility, fashion, tech and jewelry.

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Event Marketer

FEBRUARY 7, 2022

Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Location: Entrance.

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Event Marketer

JULY 11, 2024

The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.

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Bizzabo

OCTOBER 12, 2020

From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities. Augmented reality.

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SpotMe Blog

DECEMBER 20, 2021

Efficiently and Affordably Use Webinars as a Sales and Marketing Tool. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Tech Equipment Matters. Best Practice #2) Create a Repeatable Webinar Format Model That Allows You to Efficiently and Affordably Use Webinars as a Sales and Marketing Tool.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

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GEVME

JANUARY 26, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . Almost all broadcasted sports matches, the Google I/O Meet etc. One is the increased reach.

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Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. Sasquatch was posing for pictures from the crowded bleaches.

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Event Industry News

DECEMBER 9, 2019

Event organiser, Informa Markets, has announced the appointments of Mark Temple-Smith as chief operating officer (COO) of the company, and Nancy Walsh as president of its fashion business, which includes leading brands such as MAGIC, COTERIE, PROJECT and PROJECT WOMENS. Both will be part of the company’s senior management team.

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Event Marketer

JULY 25, 2024

Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. A second iteration of The Table will be hosted in New York later this year.

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Eventory

NOVEMBER 27, 2018

Benefits for women specialists at every stage of Tech career. After all, there needs to be a rather impressive list of pros for women from attending women in tech events. Women in tech events are a great opportunity to meet fellow colleagues in the industry to exchange ideas, views and share experiences. 7 WECode 2019.

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SpotMe Blog

JULY 6, 2021

Catch the latest episodes of The Event Marketing Show ! ” – Rhian Berry, Marketing and Events Manager at EventMind. Event companies or event organizers that used to only think of event content in discrete units over one, two, three or more days, now need to think in a 365 day fashion. . You just might learn something.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

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SmartMeetings

AUGUST 18, 2021

Oh, add 50 percent to my tech budget? 7 Questions for Hybrid Event Tech Partners. The infusion of technology into every aspect of our daily lives means all events are hybrid,” declares Dana Freker Doody, vice president of marketing and communications with the community software platform JUNO. OK, we can probably swing that.”

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Canadian Special Events

JULY 29, 2024

Stage design led by The Design Techs in collaboration with Brand M3dia, ShimmerTech, Balloons by MADZ and SHIFT Marketing. Showcasing the latest 2024 summer fashion collections from Borenta Boutique, Revelle, TIALANI, and Livy Lizzy Boutique, the catwalk was adorned with lush floral archways crafted by Seven Events & Florals.

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Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

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SpotMe Blog

MAY 4, 2021

Evaluate your current event tech stack, and research which platforms will support it. On the other hand, if you’re feeling ambitious, find your ideal virtual event platform and update your tech stack to match it. Influencer Marketing Conference. Influencer Marketing World. International Digital Fashion Week.

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Endless Events

JANUARY 12, 2018

You really need to use tech to extract unique insights from the information you collect, plus add some of your vast event experience to really breakthrough with new event ideas. But with recent trends focusing more towards personalization and customization, meetings are definitely getting a big tech upgrade this year. Click To Tweet.

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zkipster

NOVEMBER 8, 2016

She’s far-travelled, multilingual, and a New Yorker long enough to understand what’s needed to produce events in the world’s most competitive market. The post Event Planners on Tech: Lara Maric, Events Ambassador at IVY appeared first on. Lara is a true event planner, and not just during office hours. “My

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Event Marketer

JULY 27, 2021

For the fans watching at home, it’s providing that inside look behind the scenes,” says Lexi Vonderlieth, vp-partnership marketing for the Los Angeles Rams. “We For Rocket Mortgage, another PGA sponsor, AR, AI and touchless tech will all be leveraged to enhance the fan experience at tournaments—and beyond. “I

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

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Event Industry News

MAY 3, 2019

In the next three years, 80% of Business Event Professionals will be utilising blockchain technology across their event portfolio enterprise, be it via their own tech or tech provided by a third-party solution provider. Education: all certification credits will be tracked in a uniformed fashion. Reveal the Authors.

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Event Industry News

JANUARY 10, 2019

All event designers must also keep a close eye on the rise and rise of influencer marketing. Last year, Paris Fashion Week opened their show, with all the high-end designers you would expect, only all the models were YouTube and Instagram influencers. This is not just a digital phenomenon.

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Event Industry News

OCTOBER 15, 2019

visit for the Dalai Lama, the prestigious AFI Awards (equivalent to the BAFTAs) as well as numerous shows and events which took place during various Australian fashion weeks. Along with global CEO René Célestin, Chris opened the OBO London office in 2014, when the Victoria’s Secret Fashion Show moved from US to the UK. Event Tech.

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Event Industry News

MAY 28, 2019

We’re now able to help them ensure they maintain consistency of messaging, yet also ensure their campaigns are delivered authentically in local markets. Favourite piece of tech for work and personal life? What’s your go-to piece of tech when working on an event and why? It was a tragic loss for us and for the world at large.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

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SevenEvents

JANUARY 20, 2025

Case Study: The 2024 Hybrid UK Tech Summit The UK Tech Summit, held in London in 2024, was a pioneering example of hybrid event success. The success of events like the UK Tech Summit highlights how technology can enhance attendee experiences and make events more inclusive.

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

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