Event Marketer

JULY 11, 2024

The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong. Email Juanita.

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Event Industry News

DECEMBER 9, 2019

Event organiser, Informa Markets, has announced the appointments of Mark Temple-Smith as chief operating officer (COO) of the company, and Nancy Walsh as president of its fashion business, which includes leading brands such as MAGIC, COTERIE, PROJECT and PROJECT WOMENS. Both will be part of the company’s senior management team.

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Marketing Fashion Retail 2020 69

Canadian Special Events

JULY 29, 2024

Stage design led by The Design Techs in collaboration with Brand M3dia, ShimmerTech, Balloons by MADZ and SHIFT Marketing. Showcasing the latest 2024 summer fashion collections from Borenta Boutique, Revelle, TIALANI, and Livy Lizzy Boutique, the catwalk was adorned with lush floral archways crafted by Seven Events & Florals.

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Event Marketer

JUNE 17, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. Those fortunate enough to secure a spot had the chance to tour seven themed stories filled with luxury retail items spanning personal mobility, fashion, tech and jewelry.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. Sasquatch was posing for pictures from the crowded bleaches.

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Event Marketer

JULY 25, 2024

Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. A second iteration of The Table will be hosted in New York later this year.

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Bizzabo

OCTOBER 12, 2020

From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities. Augmented reality.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

Fashion 108

Fashion 2023 Sponsorships Technology 108

SpotMe Blog

DECEMBER 20, 2021

Efficiently and Affordably Use Webinars as a Sales and Marketing Tool. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Tech Equipment Matters. Best Practice #2) Create a Repeatable Webinar Format Model That Allows You to Efficiently and Affordably Use Webinars as a Sales and Marketing Tool.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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2023 Trade Shows Fashion Insurance 91

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations.

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2024 Fashion Entertainment Social Media 100

Event Marketer

FEBRUARY 7, 2022

Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Location: Entrance.

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer.

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Event Marketer

JULY 9, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger.

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2024 Fashion Social Media Sustainability 82

Management Events

DECEMBER 14, 2021

The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. A growing number of companies, from fashion to furniture , are also embracing the circular economy to reduce waste and extend product lifecycles. . Rethinking Retail Marketing Strategies .

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Events are fashionably late to the party here. Events like Marketing Nation Summit are turning up the volume on their voices. Those speakers aren’t just talking back at home, though.

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Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

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Event Industry News

OCTOBER 15, 2019

visit for the Dalai Lama, the prestigious AFI Awards (equivalent to the BAFTAs) as well as numerous shows and events which took place during various Australian fashion weeks. Along with global CEO René Célestin, Chris opened the OBO London office in 2014, when the Victoria’s Secret Fashion Show moved from US to the UK. Event Tech.

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Event Marketer

AUGUST 30, 2024

NXT FY25” featured a dj dance party, muralists, interactive photo ops, a rage room where employees could “destroy Quest’s old tech,” as well as motion digital signage updated each day, an in-room TV channel and, in a lighting moment, LED swings for attendees to lounge on.

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2024 Fashion Entertainment Conference 63

Attendify

OCTOBER 8, 2019

Savvy event pros are turning to tech as a way to alleviate stress, do more with scant resources and automate rote tasks. It’s time to trade in your old-fashioned paper planners and Excel spreadsheets for modern productivity solutions designed to help even technically challenged event planners gain a digital edge on event stress.

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GEVME

AUGUST 15, 2019

It’s easy to fill in a site with digital panels and robots, but don’t forget that the use of the latest event technology trends just for the sake of fashion is ornamental only and unjustifiable from a financial point of view. The top 5 event tech trends of 2019–2020. Using wearable tech wisely. The top 5 event marketing trends.

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SpotMe Blog

JUNE 16, 2023

And those that integrate seamlessly into your pharmaceutical event tech stack to provide insightful HCP data. Whether it’s through email marketing , social media, web portals, mobile apps or in-person events, these solutions help you connect with HCPs in a coordinated fashion. 123 reviews) Capterra Score: 4.4 (14

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

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SpotMe Blog

MAY 4, 2021

Evaluate your current event tech stack, and research which platforms will support it. On the other hand, if you’re feeling ambitious, find your ideal virtual event platform and update your tech stack to match it. Influencer Marketing Conference. Influencer Marketing World. International Digital Fashion Week.

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Event Marketer

JULY 3, 2023

Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. We had subtle clues for what was to come in season two and every detail had meaning.”

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Fashion Social Media Marketing Transportation 85

PCMA Convene

JULY 8, 2022

You cannot simply build and market the event like you used to and expect everyone to come back. Ensure all your teams and partners are actively working together to design, build, and market the event. Event planners should involve the programming, marketing, sales, and tech teams throughout the planning process.

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Ecommerce Trade Shows Fashion Sponsorships 98

Cvent: Event Marketing

OCTOBER 16, 2018

CORT Events assisted in the inspiration and execution of the Corporate Event Marketing Association (CEMA)’s annual conference, CEMA Summit 2018. They stay connected through email all day, but still appreciate an old-fashioned notebook and pen to jot down notes of inspiration.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

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Financial Fashion Banking Social Media 105

Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

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zkipster

NOVEMBER 8, 2016

She’s far-travelled, multilingual, and a New Yorker long enough to understand what’s needed to produce events in the world’s most competitive market. The post Event Planners on Tech: Lara Maric, Events Ambassador at IVY appeared first on. Lara is a true event planner, and not just during office hours. “My

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Event Industry News

MAY 3, 2019

In the next three years, 80% of Business Event Professionals will be utilising blockchain technology across their event portfolio enterprise, be it via their own tech or tech provided by a third-party solution provider. Education: all certification credits will be tracked in a uniformed fashion. Reveal the Authors.

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Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

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Event Technology Event Tech Tech Technology 118

Event Industry News

FEBRUARY 27, 2020

Folk Hero was established by award-winning brand strategist Rob Klingensmith, who has spent more than 20 years crafting brand stories for fashion, lifestyle and tech brands. At a time when many of the old rules of marketing are changing, we believe that the brands with the best stories, told well, will win. Rob Klingensmith.

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Fashion Banking Advertising Financial 78

Eventory

NOVEMBER 27, 2018

Benefits for women specialists at every stage of Tech career. After all, there needs to be a rather impressive list of pros for women from attending women in tech events. Women in tech events are a great opportunity to meet fellow colleagues in the industry to exchange ideas, views and share experiences. 7 WECode 2019.

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