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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. lipstick that can be engraved with names or initials on-site.

Fashion 295
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Reimagined spaces, radical impact: the Barbican drives growth with creative use of venue

Prestige Events Magazine

The Barbican’s world-class event venues comprise a range of spaces, from intimate meeting rooms to the 2,000-capacity Barbican Hall. The venue’s adaptability caught the attention of other major international brands too.

Venues 264
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Photos: How 20 Deadpool Variants Took Over Manhattan During New York Comic Con

Event Marketer

And in true “Deadpool” fashion, the promotions were quite cheeky: “Fans are encouraged to get their butts over to each tour stop to snag some sweet prizes and snap those legendary selfies with the variants.” Agency: Little Cinema.

Fashion 289
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290
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Improve your meetings: Make attendee status a real-time construct

Conferences that Work

It’s time to revisit this important topic because you can improve your meetings by making attendee status a real-time construct. She also shares Barack Obama’s habit of asking for questions in “‘boy, girl, boy, girl’ fashion. Improve all your meetings!

Meetings 156
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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

Pop-up meeting spaces and meeting rooms were available for a deeper dive into analytics and digital solutions. Samples were placed on stands fashioned out of tires. Attendees could have a theme park moment by getting their picture taken with an Oreo Splash installation or on the Oreo swing. Perhaps a Belvita with your coffee?

2024 312
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New and Renovated: Downtown Destinations and Old-Fashioned Glamour

Smart Meetings

Downtown’s The Langham, Boston has expanded its meeting and event spaces with the addition of the Wilson Ballroom and Promenade to the historic property. In between productive meetings, The Langham gives guests several dining options to refuel. In The Langham Club, guests can meet and socialize with a light snack and a drink.

Fashion 246