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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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Fashion meets technology as Epson and Richard Quinn collaborate at London Fashion Week 2018

Event Industry News

Epson – the world’s leading projector manufacturer – provided stunning high lumen laser projection mapping to support the launch of Richard Quinn’s new 2019 fashion range at London Fashion Week earlier this week (18 September.) The design potential and impact on the fashion industry is very exciting.”.

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Introducing the 2021 Event Planning Playbook

Event Farm

You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app. However, masks have become a personal fashion statement, so keep that in mind. . Tracking event, venue, and vendor staff.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

In order to attract more foot traffic, book more meetings, and capture more leads, you need to find creative ways to stand out from the crowd. Usually, trade show organizers offer the opportunity to increase your company’s sponsorship to ensure your company appears at the top of the challenge list.

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Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 

GEVME

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. Almost all broadcasted sports matches, the Google I/O Meet etc. These leads are the main reason why brands do sponsorship in the first place. . One is the increased reach. Two is the increased ways to collaborate.