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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290
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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

Pop-up meeting spaces and meeting rooms were available for a deeper dive into analytics and digital solutions. Samples were placed on stands fashioned out of tires. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience.

2024 312
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Hub and spoke meetings

Conferences that Work

Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. Yesterday [see below], I realized that hub and spoke is a great format for purely online meetings too. What’s a hub and spoke meeting? But first…. A terminology reminder.

Meetings 367
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New and Renovated: Innovative Spaces for Small Meetings

Smart Meetings

Bring your meetings to destinations that go above and beyond Looking for a meeting space that is versatile, unique and nails top-notch hospitality? You may find it in an innovative, high-tech NYC venue; or, perhaps a characteristic boutique hotel in beautiful Boise. of meeting and event space.

Meetings 274
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The Brief: Cosmic Luggage and $0 Days

Event Marketer

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. According to Lambert, Yahoo Sports is evolving to meet huge growth in Gen Z audiences this year. 18-20, in Cleveland. As the fifth-largest company in the U.S.

Sports 306
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Case Study: Renault Uses Robotics to Engage Audience

Smart Meetings

Design elements like a central stage entrance (think a fashion runway , but for cars), automated features, like an LED wall and moving rails with automated horizontal movement, and robotic lighting. Europalcos Event Tech The LED wall had two uses.

Fashion 130