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As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App

Event Marketer

19 if the law that bans the social media app in the U.S. The social media platform and its 170 million U.S. Then in the fall, the Walmart Style Tour visited more than 40 locations across the country over two months, presenting its new fall fashion collection. is upheld by the Supreme Court.

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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.”

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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. More Social Media Insights: Three Platforms Worth Exploring in the Booming Social Audio Space.

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Social Media Changes the Lifecycle of Trends

Smart Meetings

According to recent Smart Meetings webinar host Kate Patay, however, social media has changed all of that. Referring specifically to fashion and the appearance of certain looks first on the runway at Fashion Week and then at the Emmys, she says, “There’s no longer that lag time. Kate Patay.

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Three Things We Loved About American Eagle’s Denim Deli in Nashville

Event Marketer

The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli.

Fashion 179
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Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’

Event Marketer

The concept originated in New York but has recently taken the world by storm , and Tanqueray will leverage the pairing at its pop-ups to demonstrate that being classic doesnt equate to being old-fashioned. The Tiny Tini has been a hit with both in-person attendees and consumers who follow along on social media.

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Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

The four-city CeraVe Drama Free Cleansing Tour also invited local, social media-savvy dermatologists, like Dr. May Hall (Dr.WrinkleStopper), whose TikTok video exploring the Nashville tour stop has garnered a whopping 37.7 Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space.

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