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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally.

Sports 289
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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”. P&G’s booth theme, Black.

2030 312
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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

To share their look on social, attendees chose a camera angle, posed their avatar and clicked a button that prompted a link to the image, which could then be downloaded and shared. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks.

Apparel 264
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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. The activation was built around the “art of storytelling in fashion and beauty,” with a clear focus on engaging Gen Z. Agency: 15|40. FN and rivet, plus a host of sponsors.

2024 264
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Fast Forward 15 launches annual charity initiative

Prestige Events Magazine

Fiona Robinson, Newlife’s CEO, said: “We’re delighted to be partnering with Fast Forward 15 for the Beyond Labels boutique, where you will be able to buy brand new fashion from leading High Street names for a fraction of the price.

Fashion 147