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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

For example, at CSAE Tête-à-Tête , EventMobi’s sponsorship of a lounge area offered a unique opportunity to create an engaging, branded experience for guests looking to rest, refuel, or network over refreshments in between sessions. Consider including your booth number, social media handles, and a special show promo code inside each bag.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Cultivate a social media presence and run digital ads focused on their location and healthcare interests. Their website banners, email blasts, and social media posts can reinforce your outreach. Don’t underestimate good old-fashioned word-of-mouth! Next, leverage digital platforms to connect with your audience.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally.

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”. P&G’s booth theme, Black.

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9 Proven Steps for Planning Successful Events

Planning Pod

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) Event Income.