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The summit, presented by Merrell, was designed as a respite for the cohort of hustlers, and offered a series of conversations; high-profile panels and speaker talent like Courtney Cox, Sophia Bush and Tina Knowles; a rooftop soiree; and purposeful activations and thought leadership sessions delivered by sponsors.
Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. Overall, is it even possible to create such a thing as sponsorships for virtual events? Overall, is it even possible to create such a thing as sponsorships for virtual events?
During the virtual session, the speakers shared their candid thoughts and approach to the different components within the playbook, and below is the recap of the discussion. You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app. Mask monitoring.
Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.
Fiona Robinson, Newlife’s CEO, said: “We’re delighted to be partnering with Fast Forward 15 for the Beyond Labels boutique, where you will be able to buy brand new fashion from leading High Street names for a fraction of the price. Plus the inaugural International Confex Run, in partnership with Go!
The events speakers are really bringing their companys experience to life. For attendees, its the opposite experience of the traditional session hosted in a basic breakout room, where speakers talk at attendees and leave little invitation for conversation or engagement. Our events, she added, are just growing in every direction.
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. Agency: Cartwheel & Co.).
Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. For physicians, highlight CME credit opportunities, renowned speakers, and insights into emerging treatment. Don’t underestimate good old-fashioned word-of-mouth! Clear objectives are crucial.
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. These leads are the main reason why brands do sponsorship in the first place. . Keep the schedule ready and strong beforehand, with exhibitors, speakers and other event attendees. . One is the increased reach. Conclusion.
Picture this: Your keynote speaker calls to cancel five days before your event. Prepare for the unexpected: A speaker no-show? For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. Why Do You Need an Event Planning Checklist?
Promotion – Will marketing or promotional efforts be required Geographical radius – What region or area will you be attracting attendees from Content – What type of content fits the purpose and audience needs (speakers, presentations, entertainment, etc.) Event Income. discounting (early bird, referrals, etc.)
The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . 5) Build Credibility With Sponsorships. Feature sponsor-provided speakers, keynotes, or workshops.
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) Whether you use a Kanban board, Google Calendar, or an old-fashioned calendar on the wall, make sure your event promotions don’t take away from other important posts.
It boasts 60+ speakers, 180+ exhibitors, and 100 free-to-attend sessions. Create a stronger impression with fashionable badges featuring a logo, name, and signature colors that identify your brand—or the brands of attendees. These include catering, speakers, power, technology, and travel. Win big with event sponsorship.
A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. These leads are the main reason why brands do sponsorship in the first place. Keep the schedule ready and strong beforehand, with exhibitors, speakers and other event attendees. One is the increased reach. Conclusion.
A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. These leads are the main reason why brands do sponsorship in the first place. Keep the schedule ready and strong beforehand, with exhibitors, speakers and other event attendees. One is the increased reach. Conclusion.
This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. It’s been a continual trend among event sponsors to demand the customisation of event sponsorship package features, hence establishing connections with attendees.
Events are fashionably late to the party here. Part of that lack of patience can be attributed to the exploding popularity of smart speakers made by Amazon, Apple, and Google. Those speakers aren’t just talking back at home, though. Maybe you would see a different set of sponsorships than I do.”.
I have recently seen a large membership organization adopt this more collaborative goal-setting approach and, as a result, the teams have been able to increase sponsorship revenue within the first three months. Get speakers and content on the event website two months earlier than you have in the past. Be more transparent.
When done right, these little guys balance fashion and function to enhance the attendee experience. If you want to include status or membership markers to communicate a guest’s access level, use color coding with vivid hues that indicate attendee, VIP, speaker, staff, etc. As many event planners know, it’s all about the details!
It offered a real-time glimpse of a number of pieces of data about the audience, including how they rated the content and speakers, whether it was their first time at the convention, and other information about the name-badge-wearing colleagues next to them in session rooms. It also gave us an opportunity to increase our digital engagement.
Event planners are confirmed to attend from over 800 high-profile brands, including Amazon, BCD Travel, Bloomberg, British Airways, British Fashion Council, Capita, Investec and PricewaterhouseCoopers (PwC). Exhibitors confirmed to date include Edwardian Hotels, National Gallery, Royal Museums Greenwich, The Brewery and The Hurlingham Club.
As the UN’s Sustainable Development Goals (SDGs) become embedded in business plans and teaching curriculums around the globe, they also are showing up on meeting agendas, in educational sessions, as conference themes, and as part of sponsorship activations.
Key Takeaway: The speakers (i.e. You need to secure Grade-A speakers for your conference as well. The speakers you choose just need to be known to your unique target audience and fill them with excitement. If you secure sponsorships and sell products at your event, you can still achieve an amazing financial event ROI !
Virtual experiences represent a rapidly developing new frontier in entertainment, and getting your messaging in front of the right eyes in a timely fashion is crucial in driving awareness, building excitement, and generating streaming access sales. But where to begin? Fortunately, our event marketing experts have you covered! Social Media.
The Gainsight event teams secured quality speakers from companies like Adobe, Salesforce, and IBM—and they were also able to lock down an impressive array of sponsors. Virtual events have made it easier to find sponsors and speakers because travel and timing commitments aren’t as prevalent as they were for in-person events.
Still heating up is the ongoing battle of women against sexual harassment in the entertainment industry and the lack of female keynote speakers for one of the biggest consumer and tech trade shows. Controversies won’t die even for the latest Winter Olympics in Pyeongchang, South Korea because of its proximity to North Korea.
NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. This includes not sharing things like potential venues, speakers/performers, food-and-beverage option, etc.
But, even if you can’t launch an online conference of this magnitude, you can focus on getting at least one or two renowned industry speakers, to drive attendee attention. Securing sponsorship from top brands like Microsoft, Mercedez Benz, and others is an impressive feat. Involve Sponsors.
Be a speaker. In almost comical fashion, the website’s homepage proudly displays an image of Paris’ Louvre Museum as an attraction of Manchester — an obvious sign that all is not as it should be.”. Some excellent speakers came from the U.S.,” Is there a solution for putting an end to fake and predatory conferences?
TimesTalks is "The New York Times’s live conversation and performance series that pairs New York Times journalists with the most creative and seminal figures in the fields of film and theater, art, music, literature, innovation, and fashion." Key Takeaway: TimesTalks is a great reminder to book interesting speakers for your events.
They are often held over multiple days— three on average , according to American Express—and include special activities, guest speakers, exhibitions, and networking opportunities. For instance, networking can help you recruit new talent to your brand or even lay the groundwork for a sponsorship at a future event. Charity events.
The other thing is that the two areas of revenue for us are ticket sales and sponsorship sales. Sponsorship sales follow a pretty typical B2B sale cycle. Obviously the sponsorship sales—that's really a huge focus for us because that's repeatable revenue that can be renewed year over year. I think that's the main difference.
I used Evernote to create a different note for each session, and followed up with speakers afterward via LinkedIn or Twitter to download a copy of their slides. Followed up with speakers afterward via LinkedIn or Twitter to download a copy of their slides". Chat with the shirt and koozie-hocking people manning sponsorship booths.
For the guests you really want to see, try the “old fashioned” way by picking up the phone and checking in. Keep attendees engaged in the event by strategically releasing details, such as entertainment, speakers, contest prizes, etc. Taking that extra step to personally confirm can make all the difference! Stay in touch.
Gaining additional donations or revenue from ticket sales and sponsorships. From big name pizza delivery brands to high fashion advertisers, the Digiday Awards is a great example of how much freedom event planners have for their own awards show. Expanding thought leadership. Source : Digiday. Cast a wide net. Book a special keynote.
This may involve coordinating speakers, creating schedules, managing logistics, and promoting the event to the target audience. Additionally, these events often feature motivational speakers, industry experts, and internal leaders who share valuable insights and knowledge.
NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. Business executives are an odd bunch.
When you get down to it, event marketing educates your potential attendees about the scope and theme of your event; provides the particulars about the event (reasons to attend, location, date/time, speakers/entertainment, etc.); Values, mission, content focus, featured speakers/entertainment, etc. Sponsorship and exhibitor options.
When you get down to it, event marketing educates your potential attendees about the scope and theme of your event; provides the particulars about the event (reasons to attend, location, date/time, speakers/entertainment, etc.); Values, mission, content focus, featured speakers/entertainment, etc. Speaker and entertainment selections.
I love music, fashion, dads singing – so one of my flagship events is a dads-inspired Broadway fashion show, and it’s done by business students, but the crowd, they’re all business professionals. You’ve got this event happening, you’ve got this show, this speaker, whatever, like dancing, like dogs, so that is the easy part.
So this year’s convention was designed to usher in a new era of beauty—one defined by consumers, not brands, with speaker talent and content that celebrated the diversity and cultural significance of the industry and its fans. “A to 4:30 p.m.
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