Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. Grand Prix weekend. Presented by Complex, a pop-up on Oct.

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Event Marketer

NOVEMBER 25, 2024

The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co.

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Event Marketer

DECEMBER 20, 2024

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) Air Canada is a real connector of sport, culture and people. and Los Angeles 2028 (a showcase of tech and sustainability?).

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Event Marketer

FEBRUARY 10, 2025

NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. When the VIPs left, the space was opened up to the public from 2-5 p.m., and more than 300 people stopped by to snag a complimentary matcha drink. Say it with us now: Ommm… ( Agency: Bread & Butter, p.r.)

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Event Marketer

OCTOBER 23, 2024

Watch the Live-action Shoot: Photos: Courtesy of Diageo More Times Square Takeovers: Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers #ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot The post Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign (..)

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Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program. says Pollack.

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Event Marketer

FEBRUARY 12, 2025

8, the clothing brand opened Abercrombie House at 611 Fulton Street, across from House of Verizon, keeping the fashion vibes going. Limited tickets were available for customers to attend invite-only events, like the Late Night Party and The Big Speakeasyin partnership with TAO.

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Event Marketer

JANUARY 14, 2025

GUCCIS WHIMSICAL SNOW GLOBE Its not often that a luxury fashion house like Gucci builds an experience founded on whimsy, but thats exactly what the brand delivered to the Sweet Bird North Plaza in Miamis Design District last month. 2-8), some new faces and fresh experiential tactics popped up. Heres what caught our attention in Miami Beach.

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Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. A presence that is “felt.”.

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Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally.

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Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. As the fifth-largest company in the U.S.

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Event Marketer

OCTOBER 16, 2023

As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. One way the organization did it: Recruiting an Academy Award-nominated costume designer to fashion 1920s-era Army and Navy uniforms, then standing up an AR kiosk that allowed fans to “try on” the 1922 Army or Navy uniform.

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Event Marketer

JANUARY 24, 2025

At Floridas Surf Expo, a watersports, beach and resort lifestyle trade show, several exhibitors displayed their wares via mini, in-booth fashion runways and live models. purposes, and also ensuring sponsorship signage was visible. And thanks to a slick backdrop, the staging essentially became part of the dcor.

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Event Marketer

DECEMBER 27, 2021

Kohl’s served as presenting sponsor of an inclusive drive-in fashion show promoting adaptive fashion. In the case of Runway of Dreams, a nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event and secure a title sponsor in Kohl’s.

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Event Marketer

APRIL 18, 2024

More on Festival Sponsorship: How American Weed Co.’s Naturally, a range of sponsors that tapped into beauty, fashion and pop culture were also on hand to keep festivalgoers engaged and immersed in the metamorphosis theme. From shower portals to manifest stations to self-care retreats, check out the action in the desert.

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Event Marketer

MAY 7, 2024

Lindsay Leaf: When I started [three years ago] and really looked to build our experiential division, our strategy was to align ourselves with the world’s biggest cultural stages and moments, from Coachella to Art Basel to New York Fashion Week and beyond. For New York Fashion Week, it’s fashion and nightlife.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. SPONSORSHIP. The show , taking place this year Nov. 29 to Dec.

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Endless Events

APRIL 14, 2020

Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. Overall, is it even possible to create such a thing as sponsorships for virtual events? Overall, is it even possible to create such a thing as sponsorships for virtual events?

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Event Industry News

SEPTEMBER 21, 2018

Epson – the world’s leading projector manufacturer – provided stunning high lumen laser projection mapping to support the launch of Richard Quinn’s new 2019 fashion range at London Fashion Week earlier this week (18 September.) The design potential and impact on the fashion industry is very exciting.”.

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Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

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Eventmobi

JUNE 28, 2018

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

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Event Marketer

APRIL 11, 2024

VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location.

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Event Marketer

FEBRUARY 7, 2022

The High West Whiskey Train Tour led attendees in the North Side Lounge into an American West-themed bar that resembled an old-fashioned train caboose. The North Beach Lounge transformed into a Wild West saloon courtesy of High West Whiskey, the official whiskey of Scope Art Show. Agency: BeCore). Location: North Beach Lounge. Sponsor: Abra.

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Event Farm

MAY 5, 2021

You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app. However, masks have become a personal fashion statement, so keep that in mind. . A contactless solution is highly recommended to ensure the answers are tracked in real time by your check-in staff. . Mask monitoring.

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Event Marketer

JULY 3, 2023

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.

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Event Marketer

MARCH 11, 2024

The activation was built around the “art of storytelling in fashion and beauty,” with a clear focus on engaging Gen Z. The space played host to a number of talks with fashion and beauty pros on a small stage within the footprint. THE WEAR HOUSE The Wear House was more of a powerhouse , considering it was put on by WWD, Beauty Inc.,

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Event Marketer

MAY 13, 2024

PORSCHE’S ELECTRIC GARDEN PUTS THE PETAL TO THE METAL The 2024 Met Gala’s “Garden of Time” theme, celebrating the new “Sleeping Beauties: Reawakening Fashion” exhibit, paved the way for some enchanting red-carpet looks and experience design moments at the May 6 affair at New York’s Metropolitan Museum of Art.

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Event Marketer

MARCH 15, 2024

In true ~Pourri fashion, they’re brimming with clever puns, multisensory moments, “unfiltered” discussions and, yes, the brand’s 30-foot-tall inflatable “Giant Poo.” The pocket sprayers also provide users with access to the funk-themed ~Pourri x Rolling Stone events, which play on “funk’s” application to bad odors and the music genre.

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Prestige Events Magazine

JANUARY 23, 2024

Fiona Robinson, Newlife’s CEO, said: “We’re delighted to be partnering with Fast Forward 15 for the Beyond Labels boutique, where you will be able to buy brand new fashion from leading High Street names for a fraction of the price.

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Event Industry News

MARCH 12, 2019

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. The campaign was launched in February 2018 as part of ‘Warehouse Curates the City’.

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Eventmobi

APRIL 10, 2024

For example, at CSAE Tête-à-Tête , EventMobi’s sponsorship of a lounge area offered a unique opportunity to create an engaging, branded experience for guests looking to rest, refuel, or network over refreshments in between sessions. You can also tease your code in pre-event communications to build anticipation and awareness.

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PCMA Convene

FEBRUARY 6, 2025

Fashion to Fitness At the 2024 festival, Fast Tracks took participants all over Manhattan and Brooklyn to such diverse businesses as: Tonys Chocolonely Known for its chocolate bars, this company is working to end exploitation in the chocolate industry. Our events, she added, are just growing in every direction. Jennifer N.

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Skiddle

NOVEMBER 23, 2023

In the club’s early years, the team sported the aesthetic of a Puma sponsorship but faced challenges on the field, competing in the now-defunct London Musical Associations league. A change in leadership was what was needed and marked a turning point for the club.

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GEVME

JANUARY 26, 2021

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. These leads are the main reason why brands do sponsorship in the first place. . It takes the best of both worlds, and engages the audience present on the event site, or streaming through a virtual event platform. Conclusion.

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Event Marketer

MARCH 23, 2022

In collaboration with DC, WarnerMedia and Milestone Media, Ally Financial recently unveiled year-long programming designed to celebrate, elevate and support Black and diverse creators across art, entertainment and fashion. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. Agency: Pink Sparrow.). VOLKSWAGEN.

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Event Marketer

JUNE 14, 2023

Bud provided a cast of diverse music, fashion and sports tastemakers hailing from 18 key markets with curated, share-worthy experiences from the time they landed in Doha until their departing flight four days later, with a wide range of touchpoints all designed to encourage “over-posting.”

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