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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290
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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. One way the organization did it: Recruiting an Academy Award-nominated costume designer to fashion 1920s-era Army and Navy uniforms, then standing up an AR kiosk that allowed fans to “try on” the 1922 Army or Navy uniform.

Fashion 312
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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. Kohl’s served as presenting sponsor of an inclusive drive-in fashion show promoting adaptive fashion.

Marketing 328
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Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’

Event Marketer

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.

2023 246
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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

For example, at CSAE Tête-à-Tête , EventMobi’s sponsorship of a lounge area offered a unique opportunity to create an engaging, branded experience for guests looking to rest, refuel, or network over refreshments in between sessions. Choose bags made of durable, sustainable materials like eco-friendly cotton canvas or upcycled materials.

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Fast Company’s Secret to Event Success: Fast Tracks with Top Innovators

PCMA Convene

Fashion to Fitness At the 2024 festival, Fast Tracks took participants all over Manhattan and Brooklyn to such diverse businesses as: Tonys Chocolonely Known for its chocolate bars, this company is working to end exploitation in the chocolate industry. Our events, she added, are just growing in every direction. Jennifer N.

Fashion 52