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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. 18-20, in Cleveland.

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5 Ways to Use Data To Measure Event ROI

Eventmobi

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

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Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 

GEVME

A lot of events, without actually realizing have been happening in the hybrid fashion for over the years. These leads are the main reason why brands do sponsorship in the first place. . Conduct testing and dry-runs of the event and use only experienced tech people working on the back-end of the virtual event element. Conclusion.

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4 Predictions for Event Tech in 2019

PCMA Convene

Events are fashionably late to the party here. Maybe you would see a different set of sponsorships than I do.”. Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. We’re starting to see more of them make finding online answers a more efficient process.

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Show Stopping Grand Entrance Ideas For Your Next Event

Endless Events

If you are having a tech conference an all floral entryway may not make as much sense as an LED tunnel. They stated they created “ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Not wanting to go the tech route? Event Sponsorship . wedding stationery line.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. billion mobile AR user devices worldwide. Check out eight ways to make it happen.

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