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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. Grand Prix weekend. Presented by Complex, a pop-up on Oct.

Apparel 317
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

In addition to discussing the long lead times and procurement issues that come with working on a global, landmark event, Wamsley offers his take on the Paris 2024 experience, including its sustainability innovations and integration into historical venues. Air Canada is a real connector of sport, culture and people.

2024 290
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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

Apparel 274
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Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears

Event Marketer

Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.

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Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea

Event Marketer

With nods to classic Palm Springs motels, the venues rooms were each inspired by a signature Pandora charm, and brought to life through themed dcor and artistic elements. When attendees arrived, they were welcomed by a vintage Pandora-branded Cadillac and a retro-inspired, oversized sign.

2025 272
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Introducing the 2021 Event Planning Playbook

Event Farm

The Playbook provides three valuable tools for venue scouting. . Selecting an event venue. This section suggests questions to ask venues about compliance and safety, recommends venues with GBAC STAR accreditation, and advises following CDC guidelines on ventilation and sanitization. . Event risk assessment planning tool.

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