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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290
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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. billion mobile AR user devices worldwide. Check out eight ways to make it happen.

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The Event Technology Awards Dazzle at ExCeL London for Event Tech Live’s 10th Anniversary

Event Industry News

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Example : A software company hosts an annual tech conference where developers learn about the latest programming tools. Inviting well-known speakers from top tech companies attracts more attendees and boosts the companys reputation in the industry. Example : A sustainable textile company has a booth at an eco-fashion fair.

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Junk Kouture — Turning Trash Into Fashion Treasure

PCMA Convene

Once Junk Kouture — a competition for students to create wearable fashion made from recycled materials — went on tour, team members realized they needed to create a world final, “an Olympics of creativity.”. Armour gave a stock answer — he just loved creativity and fashion. Superseding Sustainability. he recalled.

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Field Report: Six Exhibit Trends from SuperZoo 2024

Event Marketer

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.

2024 286
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The Brief: Summer Shacks and Toilet Rows

Event Marketer

In addition to The Guardian US , which will serve as the exclusive presenting media sponsor, brand partners will include SNØCAP, Ecodeo and Climate Tech Cities, with more to be announced as the event gets closer. If that weren’t enough, each shack is made from 23,000 recycled plastic bottles , making the structures 100-percent sustainable.

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