Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The public will get its first taste of the concept this weekend in New York City, where from Feb. Free tickets to the spectacle have already “sold out.”

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Smart Meetings

FEBRUARY 25, 2025

Design elements like a central stage entrance (think a fashion runway , but for cars), automated features, like an LED wall and moving rails with automated horizontal movement, and robotic lighting. Europalcos Event Tech The LED wall had two uses.

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Event Marketer

MARCH 14, 2025

Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches. And for International Womens Day on March 8, Scott herself participated in a panel discussion at the store with other female founders, moderated by Shark Tanks Daymond John, on the Kendra Scott Womens Entrepreneurial Leadership Institute.

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Event Marketer

JULY 11, 2024

The rebranded Canadian summit marks parent company Web Summit’s expansion into North America and adds to a growing global portfolio of events, which includes its flagship tech conference in Lisbon, Portugal; Web Summit Rio in Brazil; Web Summit Qatar; and RISE in Hong Kong.

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Smart Meetings

MAY 15, 2024

You may find it in an innovative, high-tech NYC venue; or, perhaps a characteristic boutique hotel in beautiful Boise. Baraboo Supper Club is named for Baraboo, Wisconsin, and is the ideal place to enjoy brandy old fashioneds, prime rib, relish trays and boozy ice cream. Its rooftop bar, on the top floor, is called The Highlander.

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Event Marketer

JUNE 17, 2024

THE REALREAL MAKES A STATEMENT ON FAKEFAKE LUXURY GOODS New York City’s Canal Street has been a mecca for counterfeit designer handbags and other luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is giving swindlers a run for their money. million sportscar to a $55,000 bottle of cognac.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. billion mobile AR user devices worldwide. Check out eight ways to make it happen.

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Bizzabo

NOVEMBER 29, 2018

Ready for the most authoritative list of 2019 women in tech events on the internet? The number of women in tech events have been increasing year over year, further highlighting the importance of a more inclusive culture in tech. We've created a thorough directory of the top women in tech conferences happening in 2019.

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Event Marketer

MARCH 15, 2024

The feel to SXSW isn’t just music, it’s tech, right? And we’re incorporating a new tech into the festival with our NFC technology. In true ~Pourri fashion, they’re brimming with clever puns, multisensory moments, “unfiltered” discussions and, yes, the brand’s 30-foot-tall inflatable “Giant Poo.”

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Event Marketer

FEBRUARY 7, 2022

Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. The High West Whiskey Train Tour led attendees in the North Side Lounge into an American West-themed bar that resembled an old-fashioned train caboose. More Art-centric Event Strategies: How Nine Brands Painted the Town Red at Art Basel Miami Beach.

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PCMA Convene

SEPTEMBER 22, 2022

Once Junk Kouture — a competition for students to create wearable fashion made from recycled materials — went on tour, team members realized they needed to create a world final, “an Olympics of creativity.”. Armour gave a stock answer — he just loved creativity and fashion. Armour couldn’t figure out what he meant by that. he recalled.

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Velvet Chainsaw

JULY 20, 2018

Cool is not fashionable. Chasing cool is not about how you dress, style your hair or use the next tech tool. When you chase cool or hunt for the next cutting edge tech tool, you’re just following trends. They will hold you up and support you until the sun shines on your next steps in the adventure. Stop Chasing Cool.

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Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

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Event Marketer

JULY 25, 2024

Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. It’s all part of the essence of Etnia,” said Carla Alvarez with Etnia Eyewear Culture. Distilled details.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

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Eventtia

JANUARY 15, 2025

Example : A software company hosts an annual tech conference where developers learn about the latest programming tools. Inviting well-known speakers from top tech companies attracts more attendees and boosts the companys reputation in the industry. Example : A sustainable textile company has a booth at an eco-fashion fair.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.

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BizBash

DECEMBER 6, 2017

Rather than passing along a traditional holiday gift guide to press and influencers, this year Canadian fashion brand Roots staged.

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Event Marketer

JULY 9, 2024

In addition to The Guardian US , which will serve as the exclusive presenting media sponsor, brand partners will include SNØCAP, Ecodeo and Climate Tech Cities, with more to be announced as the event gets closer. CONSUMERS ARE SHACKING UP WITH L.L.BEAN AT THREE BEACH LOCATIONS File this one under “worth the risk.”

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Attendease

FEBRUARY 7, 2022

To gain the biggest return from your product launch event, you will need to find ways to both engage and interact with your audience in ways that are meaningful to them , and showcase your brand in an approachable, concise fashion. Like pop-ups, cocktail parties can be scaled with ease.

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Conferences that Work

JULY 19, 2021

Since February, 2021, my friend, tech producer, and meeting industry educator Brandt Krueger has been hosting weekly EventTech Chats on Zoom, together with another friend, his talented co-host, “The Voice of Events”, Glenn Thayer. pic.twitter.com/rwNmQFFdWJ. Adrian Segar (@ASegar) July 16, 2021. Our pod experience.

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). For its first activation at CES, held in Las Vegas from Jan.

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Event Marketer

JULY 27, 2021

Whether it’s keeping fans safe through touchless solutions or getting their hearts thumping through virtual reality, “there is a tsunami of tech and data coming at us,” says Rajamannar, and that technology will play an even bigger role in on-site fan activations than it did pre-pandemic.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. FN and rivet, plus a host of sponsors.

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Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Check Out Our SXSW Archives: Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon.

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Event Marketer

AUGUST 30, 2024

NXT FY25” featured a dj dance party, muralists, interactive photo ops, a rage room where employees could “destroy Quest’s old tech,” as well as motion digital signage updated each day, an in-room TV channel and, in a lighting moment, LED swings for attendees to lounge on.

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Event Marketer

JULY 3, 2023

Over the years, redditors have been the vanguard of the latest trends in tech, often predicting the next big thing within subreddits like r/bitcoin (established in 2010). And at a bleeding-edge tech show, highlighting that asset as one of Reddit’s competitive advantages was a no-brainer.

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Event Marketer

JULY 9, 2024

Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. The showcase took place on Feb.

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SevenEvents

JANUARY 20, 2025

Case Study: The 2024 Hybrid UK Tech Summit The UK Tech Summit, held in London in 2024, was a pioneering example of hybrid event success. The success of events like the UK Tech Summit highlights how technology can enhance attendee experiences and make events more inclusive.

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Attendease

MAY 16, 2024

The event sector is no exception, as event planners and managers are starting to experiment with tech to enhance events and the planning process. However, a new innovation is also making waves in various industries, making tech like AI, AR, and VR more portable and even hands-free. billion in 2024. What Are Smart Glasses?

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. —Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. The show , taking place this year Nov. 29 to Dec.

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Event Marketer

JANUARY 3, 2023

For the tech giant, adding value to events, particularly amid major trade shows, comes down to curation. And I came back and talked about how there was a fashionable aesthetic to the fan base that we needed to meet. Premium, Private, Personal. So we pivoted to making custom Subaru Park soccer scarfs, special hats, beanies.

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Event Marketer

JULY 3, 2023

If you’re stoked about the resurgence of Y2K-era fashion and beauty trends, Freeform’s nostalgic premiere event for season two of “Cruel Summer” was one to behold. And thanks to AI facial recognition tech, Freeform was able to instantly capture and send all photo and video footage each attendee appeared in throughout the night.

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zkipster

FEBRUARY 8, 2017

New York Fashion Week, kicking off a month of global fashion events, is often considered one of the most important weeks to watch in the industry. Event pros: as more designers integrate technology in their shows, it’s important to keep in touch with how Fashion Week guests are using technology to interact with fashion events.

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