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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

Samples were placed on stands fashioned out of tires. Partner: Rise Exhibits C4 On a show floor sweltering from the fryers, C4’s space was literally an ice bar complete with a temperature drop and an interactive ice sculpture. Sasquatch was posing for pictures from the crowded bleaches.

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Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows

Event Marketer

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. These shows are all about a unique blend of vibe and business. 10-12 to the Las Vegas Convention Center.

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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

Granted, the point was to showcase Google Clouds products but with the speed of AI adoption, it wont be too long before brands will be able to level-up their trade show engagement game and meet rising attendee expectations because once youve experienced it, its like your first time with AItheres no going back.

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Business Events Industry Week 2025 Focused on Celebrations That Work

Smart Meetings

History of BEIW Living in Color Fashion Show The ambitious list of partners and attractions was long that first year. After light traffic last year, the trade show component was dropped. Sherrif Karamat , president and CEO of PCMA, explained that the idea was to allow people to get more done with one flight to D.C.

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Field Report: Walls, Wellness and Art at the MAGIC / Project Shows

Event Marketer

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on!

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