Event Marketer

NOVEMBER 25, 2024

Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward. Based on their identity, attendees were then provided with personalized insights and resources, and a unique, animation-inspired GenAI portrait.

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Event Industry News

MARCH 9, 2021

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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Event Marketer

DECEMBER 13, 2024

How did you get introduced to trade shows? World expos are a great place to experiment because a pavilion is more permanent than a trade show and has to function on a daily basis, but still not so permanent that it has to not leak for 50 years. How are you seeing trade show exhibits evolving?

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Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees. But the experts say it may not be game over just yet.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Fashion eyewear brand OGI celebrated 25 years in business with a space that highlighted its commitment to independent thinking and attention to detail.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.

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Event Marketer

APRIL 27, 2021

The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. How LG is Embracing the Future of Trade Shows with a Virtual Showroom.

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PCMA Convene

MARCH 26, 2021

Three independent show organizers collaborated for the first time — Informa Markets’ MAGIC Pop Up Orlando, Clarion Events’ WWIN, and Tarsus Group’s OFFPRICE — on an in-person trade show at the Orange County Convention Center in Orlando. Event: MAGIC, WWIN, and OFFPRICE Co-Located Trade Show. Date: Feb. 9-11, 2021.

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Fashion Trade Shows Retail 2021 92

Attendease

FEBRUARY 7, 2022

To gain the biggest return from your product launch event, you will need to find ways to both engage and interact with your audience in ways that are meaningful to them , and showcase your brand in an approachable, concise fashion. Industry Trade Show. Regardless of your industry, plenty of opportunities exists at trade shows.

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Eventtia

JANUARY 15, 2025

Trade Shows and Fairs Trade shows and fairs bring together multiple brands and industry players in one place. Participating in trade shows gives your brand direct access to interested buyers. Example : A sustainable textile company has a booth at an eco-fashion fair.

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Event Marketer

JANUARY 3, 2023

2Heads has gone out of the box and looked laterally to engage new suppliers that may come from a different but relevant industry background to deliver projects to trade shows and events. If they don’t have a fabricator in-house, they’re reliant on the third-party suppliers, and that’s probably their biggest pain point.”.

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . This event alone includes three other trade shows: Surfaces, StonExpo and Tile Expo. JCK Las Vegas | June 2 – June 5, 2020, | Las Vegas, NV.

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Event Marketer

SEPTEMBER 23, 2024

Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

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Eventscase Blog

NOVEMBER 13, 2024

This trend has grown in popularity largely due to changing attendee expectations, who value authentic, personalised experiences over large conferences and traditional trade shows. Fashion and Luxury: Chanel Private Collections Luxury fashion brand Chanel has adopted micro-events for its haute couture collection launches.

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Event Marketer

JANUARY 3, 2023

For the tech giant, adding value to events, particularly amid major trade shows, comes down to curation. And I came back and talked about how there was a fashionable aesthetic to the fan base that we needed to meet. So we pivoted to making custom Subaru Park soccer scarfs, special hats, beanies. An on-site survey zone.

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Ins'Tent

APRIL 4, 2022

One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a trade show this year, here is a list of the 11 Top 2022 trade shows in the US that you want to watch out for: .

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Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers. I have a recommendation.

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Event Marketer

JULY 3, 2023

And at a bleeding-edge tech show, highlighting that asset as one of Reddit’s competitive advantages was a no-brainer. In true Reddit fashion, the brand went off the beaten path during CES, bypassing the chaos of the show floor and planting its flag at the Wynn Las Vegas for two days.

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Event Industry News

APRIL 9, 2021

Most notably, many of the industry’s organisers and associations joined forces last year to create and support the All Secure Guidelines, a rigorous set of globally-adopted and medically-vetted health and safety measures designed to create a consistent and diligent approach to visitor health at all global trade shows in 2021 and beyond.

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Master the Event

JANUARY 10, 2024

Is your trade show booth design on its last legs? Is it a bit dog-eared and old fashioned? Has your trade show display seen one too many crowds? The evolution and innovation of trade show booth design is definitely on the up-swing. These steps will help to get you on your way. High tech or low tech?

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Momencio

APRIL 19, 2018

And yet, it could take as little as 72 hours for that expensive prospect you connected with at a trade show or convention to forget you or prioritize the project you discussed altogether. The post 6 Ways You Can Digitize Your B2B Communications For An Engaging Post-Trade Show Experience appeared first on momencio.

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Connect Your Meetings

JULY 9, 2018

Fall fashion is about to bloom. Top fashion magazines are touting bold colors, more neons and even reflective accents on clothing for fall 2018 for men and women. But you aren’t going to see that one on the trade show floor. Fashion magazines are touting the boxy jacket and relaxed pant for men. Animal prints.

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Event Industry News

JUNE 18, 2018

The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S. market.”. “We

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The Modern Event

FEBRUARY 23, 2016

MAGIC Vegas is the world’s largest fashion marketplace. Celebrities, businessman, designers and the fashion industry in general come together for nearly a week of showcasing the trends, making international connections and straight out partying. Las Vegas has embraced the event and turned it into one of the best times to be in Vegas.

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Smart Meetings

OCTOBER 13, 2022

During a trip to Vietnam, Feldman noticed that circles of acquaintances always left enough space for more people to join, adding that event attendees can engage with one another in a similar fashion through intentional design: how they position themselves in groups.

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Eventscase Blog

MARCH 14, 2025

An illustrative example is Metaverse Fashion Week 2023 a virtual event featuring major fashion brandswhich attracted only around 26,000 attendees in total, a 76% drop from the previous edition (which had 108,000). Even the most popular metaverse platformsvalued at billions of dollarsonly attract a few hundred daily active users.

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Event Industry News

OCTOBER 5, 2020

Their cross-industry mandate has been founded on the support of agencies, venues, organisers, trade associations, freelance creative talent, crewing companies, haulage operators, hotels and catering suppliers and other individual supporters.

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Attendease

DECEMBER 13, 2023

Don’t underestimate good old-fashioned word-of-mouth! Innovative Healthcare Event Formats Healthcare events don’t have to follow the standard conference or trade show formats. Their website banners, email blasts, and social media posts can reinforce your outreach.

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Ins'Tent

MAY 20, 2024

Large, colorful canopy tents are now found at social events, corporate functions, trade shows, fairs, festivals, and large gatherings where the pop-up tents create memorable experiences for attendees. The Rise of Event Tents In recent years, large events have seen tent use soar.

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Connect Your Meetings

SEPTEMBER 3, 2019

We are so impressed with the 75 attendees who showed their dedication to the Breast Cancer Research Foundation by getting tattoos on our trade show floor. Trade Show Madness. The Fort Woof Puppy Lounge had the biggest bark at our new trade show while Discover Puerto Rico’s coffee shop provided the buzz.

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Socio Events

JANUARY 26, 2023

Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. For eventgoers with such an inclination, it’s usually about mingling eye to eye, networking “the old-fashioned way,” and traveling to and exploring a new city or country. And we can’t blame them.

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Decibel Management

JANUARY 15, 2022

New York Fashion Week (February 10 – 14). The biggest of the Big Four fashion shows (ahead of London, Milan, and Paris), New York Fashion Week typically attracts over 200,000 fashion-minded attendees to the city every year. The fashion extravaganza will unveil the 2022 designer fall and winter collections.

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PCMA Convene

JULY 8, 2022

Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. Your annual meeting, conference, or trade show is the manifestation of your organization’s value proposition to your audience.

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Unique Venues

FEBRUARY 21, 2025

Whether you’re hosting a global conference, an extravagant gala, or a trade show, finding the perfect venue in a major city, including modern business centers , can make all the difference. The venue sets the tone for the event, influences attendee experience, and impacts logistics.

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Event Industry News

NOVEMBER 20, 2018

He looked after operational aspects of both consumer and trade shows, covering the fashion, food, travel and audio-visual industries amongst others. Rory first joined the industry by working with exhibition and conference organisers Single Market Events.

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PCMA Convene

NOVEMBER 29, 2018

You may not think that you have much in common with Art Basel Miami Beach, the Robin Hood Foundation Gala, Fashion Week, the Sundance Film Festival, the Aspen Ideas Festival — or the other 95 top events that made it to the list — but you can still borrow from their approach in your event design.

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MeetingsNet

MARCH 13, 2023

Sodexo and Unite Here come to terms on F&B personnel’s wages and benefits just days before the largest post-Covid convention arrives in Las Vegas, and after picketing outside another large trade show.

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