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5 Financial Management Tips for Association Event Organizers

Eventmobi

It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. One aspect of the planning process you may overlook is financial management. In this guide, well review five event financial management tips to help make your event profitable and successful.

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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up

BizBash

Concern about potential DEI investigations by the federal government is the primary reason brands are pulling back on Pride marketing, followed by potential backlash from conservative activists and consumers, the survey found. Michele Laufik May 29, 2025 Washington, D.C., is hosting this year’s WorldPride celebration. Only L’Oreal remains.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer.

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How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. What's an event planner to do?

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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic

BizBash

Before the opening of each pop-up, passersby could sneak a peek at the Keebler elves’ work in progress with staged, miniaturized setups of the activation build, complete with caution tape, offering bite-size, buzzworthy marketing moments. At the pop-ups, visitors could ring a tiny bell to score a sample of the new cookies.

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How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality

Event Marketer

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.