SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. The right sponsors provide critical financial resources, boost credibility, and expand reach and exposure. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Outline sponsorship benefits.

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Attendease

SEPTEMBER 22, 2023

Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility. Financial success is often the most straightforward metric to measure when you’re looking at event KPIs! This number will give a quick snapshot of the event’s immediate financial impact.

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Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? After all, with the right sponsors, you’ll not only receive financial support but also: Establish valuable partnerships Enhance your brand visibility Add credibility to your event And so much more! Instead, try asking yourself: what part of my event requires financial support?

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Eventmobi

FEBRUARY 3, 2022

A budget is a detailed forecast of what will be happening financially at your event. When building your event budget, it’s best to determine what financial success means for your event and how you want to measure it. Determine What Financial Success Means to You And How It Relates To Your Event Budget.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Event Marketer

NOVEMBER 6, 2023

With holistic wellness at the epicenter of the five-year-old forum, this year dubbed Black Magic Reimagined , thousands of Black female business professionals, entrepreneurs and students in attendance experienced two days packed with financial guidance and empowerment, wellness, connectivity and support for Black-owned businesses.

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Event Marketer

FEBRUARY 24, 2025

Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards. The activation hit New York City on Feb. 18, then made its way to East New Jersey on Feb. Agency: Cartwheel & Co.

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Event Marketer

SEPTEMBER 18, 2024

For Jameson, which sponsors a handful of NFL teams, but doesn’t have an official NFL sponsorship deal, the strategy requires finesse. The Jameson rally bus then rolled down to the Financial District for a watch party on Stone Street, known for its massive annual St. says Haney.) Patrick’s Day celebrations.

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Attendease

AUGUST 6, 2024

However, without proper planning, fundraisers can fall flat, failing to reach their financial goals and leaving organizers feeling discouraged. Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs.

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Endless Events

JULY 21, 2020

In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. Year-Long Sponsorships: How Do They Work?

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EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

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Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue.

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Attendease

NOVEMBER 18, 2021

In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

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Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

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Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The chair was officially introduced to fans at Lincoln Financial Field during the “Countdown to WrestleMania XL” shows during the first weekend of April. That’s a program with heart.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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GEVME

SEPTEMBER 24, 2020

This model is a technically feasible, financially sustainable solution. Offering greater flexibility in execution, it offers an increased return on investments plus improved sponsorship opportunities. Through the right mix of content marketing tools, you can generate buzz. How to execute a flawless hybrid event.

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Velvet Chainsaw

JULY 24, 2024

Financial is the primary area where you need a good combination of leading and lagging indicators. Leading indicators to consider include: Revenue diversification — If at least 30 percent of your revenue is coming from registration and 30 percent or more is from expo and sponsorship, you have good revenue diversification.

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Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. More Touchpoints from the Exhibit: The post USAA Activates a Museum-like Historical Timeline at the Army-Navy Game appeared first on Event Marketer.

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Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

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Eventmobi

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says.

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GEVME

SEPTEMBER 5, 2018

This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income. Sponsorships: Gaining strategic partners that are ready to invest into your event—preferably long term—is like striking gold.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Keep reading the article to learn more!

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The space industry, much like the financial services business, has some major glass ceilings to shatter. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide. Agency: 160over90.

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SmartMeetings

APRIL 3, 2020

Meetings in the financial and insurance sector require outside-the-box thinking. The economy was humming along before the coronavirus hit, but even then the majority of meeting planners in the financial and insurance industries were keeping their budgets in neutral. Financial and insurance meetings in the U.S. Content Matters.

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GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. While many event planners view sponsorships only as money coming in, there is so much more to it than that. On the side of sponsors, a smart event investment can also bring them great financial profits.

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Attendease

AUGUST 30, 2022

Furthermore, CSR is a critical piece of cause marketing , which is outreach conducted to both increase visibility and better society. Finally, donating to nonprofits has direct financial advantages in the form of tax deductions. Marketing a nonprofit’s cause to your supporters. Matching gifts. Renee holds a B.S.

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Event Marketer

MARCH 4, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us.

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Eventmobi

MAY 17, 2023

This could mean earning a certain amount of revenue, getting 20 attendees per a certain amount of marketing dollars, or any other metric that brings you closer to your annual goals. Financial revenue and expenses are only one way to measure return on investment! And that’s where knowing how to measure event sponsorship ROI is crucial.

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Event Marketer

JULY 26, 2024

Consumers on Bumble with the “basketball” interest badge also received local market game day reminders, exclusive content and updates on experiences. The activation featured the Path to Pro Challenge designed to educate fans on the right financial moves “to propel their potential.”

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GEVME

MAY 21, 2018

Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. Benefit from sponsorship packages. Sponsorship revenue can add substantial financial value to your event. Go for integrated solutions.

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Corporate Events Sponsorships Negotiating Social Media 214

Eventmobi

MAY 23, 2024

After all, these organizations can add legitimacy to your event, while improving its financial outlook. Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. There’s no reason for it.

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