Event Marketer

JUNE 12, 2025

The music festival market has seen explosive growth over the last 10 years, and all signs point to its continued upward trajectory for the next 10. With that in mind, let’s tune in to the opportunities, benefits and best practices of tier-two music festival sponsorship.

Sponsorships 258

Sponsorships Fashion Marketing 2024 258

BizBash

JUNE 16, 2025

This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas. Kiehl’s delivered all of that and more.”

2025 143

2025 Sponsorships Apparel Sports 143

BizBash

MAY 27, 2025

Before the opening of each pop-up, passersby could sneak a peek at the Keebler elves’ work in progress with staged, miniaturized setups of the activation build, complete with caution tape, offering bite-size, buzzworthy marketing moments. At the pop-ups, visitors could ring a tiny bell to score a sample of the new cookies.

Marketing 104

Marketing Sponsorships 2025 Trade Shows 104

Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

Sponsorships 290

Sponsorships Hospitality Sports Financial 290

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

Corporate Events 321

Corporate Events Sponsorships Social Media Financial 321

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 265

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. The right sponsors provide critical financial resources, boost credibility, and expand reach and exposure. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

IMG

MARCH 17, 2025

Amanda Ma, CEO of Innovate Marketing Group, shares her journey as a woman leader in the event industry and offers valuable insights on how women can empower each other to grow and thrive in their careers. Be Financially Savvy Learn about cash flow, pricing, and profitability. Prioritize Self-Care Burnout is realtake care of yourself.

Sponsorships 195

Sponsorships Financial Marketing Management 195

Attendease

SEPTEMBER 22, 2023

Of course, event KPIs can vary from basic attendance numbers and financials to more far-reaching topics like post-event visibility. Financial success is often the most straightforward metric to measure when you’re looking at event KPIs! This number will give a quick snapshot of the event’s immediate financial impact.

Social Media 396

Social Media Financial Sponsorships Events 396

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? After all, with the right sponsors, you’ll not only receive financial support but also: Establish valuable partnerships Enhance your brand visibility Add credibility to your event And so much more! Instead, try asking yourself: what part of my event requires financial support?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventmobi

FEBRUARY 3, 2022

A budget is a detailed forecast of what will be happening financially at your event. When building your event budget, it’s best to determine what financial success means for your event and how you want to measure it. Determine What Financial Success Means to You And How It Relates To Your Event Budget.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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2023 Marketing Sustainability Event Marketing 244

Event Industry News

APRIL 8, 2025

FFAIR, the award-winning exhibitor and sponsorship management platform, has capped off an outstanding financial year by achieving a milestone of 150% annual recurring revenue (ARR) growth. This significant achievement underscores FFAIRs rapid expansion and increasing adoption across the global events industry.

Financial 59

Financial Sponsorships 2024 Global Events 59

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

NOVEMBER 6, 2023

With holistic wellness at the epicenter of the five-year-old forum, this year dubbed Black Magic Reimagined , thousands of Black female business professionals, entrepreneurs and students in attendance experienced two days packed with financial guidance and empowerment, wellness, connectivity and support for Black-owned businesses.

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Sponsorships 2024 Financial Education 325

Event Marketer

SEPTEMBER 18, 2024

For Jameson, which sponsors a handful of NFL teams, but doesn’t have an official NFL sponsorship deal, the strategy requires finesse. The Jameson rally bus then rolled down to the Financial District for a watch party on Stone Street, known for its massive annual St. says Haney.) Patrick’s Day celebrations.

Sponsorships 294

Sponsorships Sports Financial Marketing 294

Attendease

AUGUST 6, 2024

However, without proper planning, fundraisers can fall flat, failing to reach their financial goals and leaving organizers feeling discouraged. Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs.

Social Media 370

Social Media Sponsorships Retail Venues 370

Endless Events

JULY 21, 2020

In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. Year-Long Sponsorships: How Do They Work?

Sponsorships 124

Sponsorships Insurance Social Media Financial 124

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue.

Insurance 279

Insurance Sponsorships Social Media Financial 279

EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

Sponsorships 113

Sponsorships Advertising Financial Social Media 113

Attendease

NOVEMBER 18, 2021

In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

Sponsorships 130

Sponsorships Sports Insurance Entertainment 130

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

GEVME

SEPTEMBER 24, 2020

This model is a technically feasible, financially sustainable solution. Offering greater flexibility in execution, it offers an increased return on investments plus improved sponsorship opportunities. Through the right mix of content marketing tools, you can generate buzz. How to execute a flawless hybrid event.

Sponsorships 245

Sponsorships Financial Social Media Events 245

Velvet Chainsaw

JULY 24, 2024

Financial is the primary area where you need a good combination of leading and lagging indicators. Leading indicators to consider include: Revenue diversification — If at least 30 percent of your revenue is coming from registration and 30 percent or more is from expo and sponsorship, you have good revenue diversification.

Conference 221

Conference Sponsorships Financial Entertainment 221

Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. More Touchpoints from the Exhibit: The post USAA Activates a Museum-like Historical Timeline at the Army-Navy Game appeared first on Event Marketer.

Insurance 246

Insurance Sponsorships 2009 2022 246

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The chair was officially introduced to fans at Lincoln Financial Field during the “Countdown to WrestleMania XL” shows during the first weekend of April. That’s a program with heart.

Wireless 294

Wireless Airlines Retail Travel 294

Eventtia

MAY 5, 2025

12 Sponsorships remain one of the best ways to fund an event. Research shows 53% of organizations spend more money on sponsoring and attending events than hosting events (47%), so sponsorship deals can be arranged – they just take some skills and knowledge to secure. What is Event Sponsorship?

Sponsorships 62

Sponsorships Social Media Financial Advertising 62

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

Apparel 265

Apparel Sponsorships Retail Social Media 265

Eventmobi

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says.

Meetings 351

Meetings Education Trade Shows Conference 351

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Keep reading the article to learn more!

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

GEVME

SEPTEMBER 5, 2018

This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income. Sponsorships: Gaining strategic partners that are ready to invest into your event—preferably long term—is like striking gold.

Sponsorships 206

Sponsorships Events 2017 Government 206

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The space industry, much like the financial services business, has some major glass ceilings to shatter. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide. Agency: 160over90.

Fashion 313

Fashion 2023 Sponsorships Technology 313

Eventtia

JUNE 20, 2025

A well-structured budget doesn’t just help you stay within financial limits, it can improve ROI, reduce stress, and streamline your entire planning process. Here are some of them: Financial Control When organizing an event, costs can quickly spiral if not monitored closely.

Financial 62

Financial Food and Beverage Negotiating Contracts 62